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REACHING OUTSIDE K-16 CLASSROOMS: THE MANAGEMENT AND ASSESSMENT OF LIBRARY OUTREACH SERVICES Lynn D. Lampert, Chair Reference & Instructional Services Coleen Martin, Outreach Services Librarian Katherine Dabbour, Coordinator of Assessment California State University Northridge California Library Association Annual Conference – Pasadena CA, October 31, 2009

OUTLINE OF PRESENTATION Management models for outreach in academic libraries Outreach activities at California State University Northridge Assessment and outreach Workshop activity/Discussion

QUESTIONS YOU MIGHT BE ASKING Can tours, instruction, marketing—all parts of a co-curricular program—increase your library’s visibility, as well as student information literacy? What are some best practices for outreach management and programming that will help your library achieve a balance with core services and duties?

DEFINITION OF OUTREACH “ Outreach is in the eyes of the beholder….Many would agree that it means reaching out to those outside the library, but opinions differ on specifically to whom. Some would say to the community or to our users or to our clientele…most academic librarians assume that outreach is meant for their own campus communities, specifically faculty and students”. Courtney, Nancy. Academic Library Outreach: Beyond the Campus Walls . Westport, Conn: Libraries Unlimited, 2009.

HOW OUTREACH IS WORKING IN ACADEMIC LIBRARIES Trend in academic libraries of having a full-time position dedicated to outreach A form/expression of public relations & marketing Defining outreach both within and beyond the walls of the campus Outreach to K-16 learning communities, feeder institutions (relations between 2 and 4yr institutions), public-public, public –private partnerships.

IS THERE A RIGHT OR A WRONG WAY TO CONDUCT OUTREACH TO SUPPORT INFORMATION LITERACY PROGRAMMING? Outreach to special groups of remote users multicultural outreach Collaborative outreach partnerships with university and college departments and community organizations Outreach Web sites targeting special groups Marketing library services and resources Information literacy as a form of outreach Multi-media kiosks and exhibits Outreach to nearby/feeder institutions (Community College or other 4 year institutions) Outreach to new faculty and transfer students

“ It is no longer sufficient for 21st-century academic librarians to simply advertise their services within the physical confines of their buildings… Librarians must take a proactive approach, viewing the strategic marketing of their services and resources as critical to their continued survival… Librarians cannot simply talk about their importance to the ‘learning community,’ they must become a part of it, actively learning the skills needed to market their libraries.” Elizabeth Salzman Toolkit for academic and research libraries (Chicago, ACRL, 2003): 4. WHY OUTREACH SHOULD BE TAKING PLACE IN LIBRARIES

ACHIEVING A BALANCE BETWEEN CORE SERVICES & OUTREACH Strategic planning to maintain primary public services (reference & instruction) Workload Relationships (External & Internal) Funding/Budgeting for Marketing & Branding Outreach Efforts Examination of mission and target audiences (External & Internal) Developing Models of Engagement

FACULTY OUTREACH – LIAISON MODEL Collaboration between librarians & faculty within department partnering structures Instructional outreach designed with formal structuring partnerships between librarians assigned to departments Outreach for curricular change through engagement & shared governance

PLANNING & MANAGING OUTREACH PROGRAMMING/MODELS IN ACADEMIC LIBRARIES Programs representing effective outreach & collaboration between academic affairs and student affairs units include: Learning Communities First-Year Experience Diversity Programming Leadership Education Service Learning

FINDING PARTNERS TO ACHIEVE SHARED GOALS Smoothing Transition from high school to college & increasing information literacy skills Increasing retention and matriculation Improving Research Skills Promoting Awareness of Services Increasing Awareness of Local Shared Resources (public libraries, school libraries, academic libraries) Recruitment to colleges & universities

OUTREACH & AP PROGRAM MISSION The Oviatt Library’s Advanced Placement (AP) Program serves as one tool that reaches out to regional high school students. The program builds: Community awareness of library & university Collaboration with local educators Information literacy skills among high school students

LOCAL COMMUNITY NEED FOR CSUN OVIATT LIBRARY OUTREACH Matriculation Feeder Schools College-Level Information Literacy Preparation

CLIENTELE BASE Northridge Academy High School (located on CSUN campus) Granada Hills Charter High School (walking distance to campus) 23 other Valley high schools CSUN high school enrichment programs

OVIATT LIBRARY AP PROGRAM Students: may borrow up to three items at a time may receive reference assistance from librarians have access to computers in Reference Room must be listed on school-provided roster apply each academic year must submit completed permission slips

INFORMATION LITERACY PREPARATION 2008-2009 ACADEMIC YEAR Library Lectures – 61 lectures; 1,500 students Library Tours – 14 tours; 240 students Book Borrowing Statistics Northridge Academy H.S. – 133 Granada Hills Charter H.S. – 315 All Other Participating H.S. – 212

CURRICULUM PLANNING AS OUTREACH Library lectures prepare high school students for college level research. Successful students are able to: Identify the research question Create a search strategy Determine the types of sources appropriate for an assignment Locate books in the library catalog and articles in library databases Extract relevant information Cite sources in MLA citation style

HIGH SCHOOL INFORMATION LITERACY GRADING RUBRIC

OUTREACH THROUGH TECHNOLOGY Web 2.0 Text Messaging Twitter Facebook Myspace

ASSESSMENT & OUTREACH Needs assessment—why do outreach? Outreach plans Post outreach assessment Assessment as outreach

W HY DOES YOUR LIBRARY NEED TO DO OUTREACH? Determined by the four other “ W s” W ho? W here? W hat? W hen? How do you do outreach needs assessment?

WHO/WHERE IS YOUR COMMUNITY? On campus Curricular or course-integrated Co-curricular or student clubs and organizations; Greek life; sports; pre-professional societies Related student support services, e.g., writing center, career center, health center Faculty development, teaching & learning centers Distance learners Off campus Feeder schools Potential donors Community organizations

WHAT DOES YOUR COMMUNITY NEED THAT YOUR LIBRARY COULD PROVIDE? Library research and information literacy skills Curricular and co-curricular resources for particular student populations Life skills information Faculty research skills support Access to general and specialized collections Study space Lounge areas Computing Document delivery Meeting and/or presentation rooms Free cultural programming

WHEN DO THEY NEED IT? Just in Time Curricular or course integrated instruction Access to collections Study space Computing Document delivery Just in Case Co-curricular Life skills Cultural programming Lounge areas

HOW TO ASSESS OUTREACH NEEDS Environmental scans Campus self-study reports Institutional research data Re-accreditation reports Surveys and other formal assessment Personal contacts and other anecdotal evidence Department meetings Service on campus committees Questions received at service desks Suggestion “box” Complaints Literature reviews

NEEDS ASSESSMENT & PLANNING Use needs assessment data to: Prioritize user needs Develop a timeline Create outreach activities

POST OUTREACH ASSESSMENT Evaluation tools Surveys Skills tests Longitudinal studies Statistics on library use Collect and analyze data Revise outreach plan Close the loop

ASSESSMENT AS OUTREACH Publicizing surveys creates good will . . . and expectations that may need managing! Assess new services and publicize good news Publicize positive results of patron satisfaction surveys Publicize negative results of surveys and how the library is responding to the needs of its users Publicize Return on Investment (ROI) results

LIBRARY OUTREACH HIERARCHY OF NEEDS* *Loosely based on A. H. Maslow (1943). A theory of human motivation. Psychological Review , 50, 370-396.

WORKSHOP ACTIVITY Please answer the following: Do you currently have an outreach program? If not, why not? What are your barriers for having an outreach program? If you already have an outreach program, how can it be improved? Why is outreach good for your institution? What are some ideas you are taking home with you today?

CONTACT INFORMATION Lynn D. Lampert, Chair Reference & Instructional Services [email_address] Coleen Martin, Outreach Services Librarian [email_address] Katherine Dabbour, Coordinator of Assessment [email_address]

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