Nestle marketing stratagy

Nestle Marketing strategy in india and forign

Nestle was founded in 1867 in Geneva,
Switzerland by Henri Nestle. Nestle's first
product was "Farine Lactee Nestle", an
infant cereal. In 1905, Nestle acquired the
Henri o nestle Anglo-Swiss Condensed Milk Company.
Nestle's relationship with India started in
1912. It began trading as The Nestlé Anglo-
Swiss Condensed Milk Company (After
India's independence in 1947, the economic
policies of the Indian Government
emphasised the need for local production.
Nestlé responded to India's aspirations by
forming a company in India and set up its
first factory in 1961 at Moga, Punjab.

Nestlé India’s first production facility, set up in 1961 at
Moga (Punjab), was followed soon after by its second
plant, set up at Choladi (Tamil Nadu), in 1967.
Consequently, Nestlé India set up factories in
Nanjangud (Karnataka), in 1989, and Samalkha
(Haryana), in 1993. This was succeeded by the
commissioning of two more factories - at Ponda and
Bicholim, Goa, in 1995 and 1997 respectively. The
seventh factory was set up at Pantnagar,
Uttarakhand, in 2006.
The 8th Factory was set up at Tahliwal, Himachal
Pradesh, in 2012.

About Nestle

Nestlé India is a subsidiary of Nestlé . Switzerland.
With seven factories and a large number of co-
packers, Nestlé India is a vibrant Company that
provides consumers in India with products of
global standards and is committed to long-term
sustainable growth and shareholder satisfaction.
The Company insists on honesty, integrity and
fairness in all aspects of its business and expects
the same in its relationships. This has earned it the
trust and respect of every strata of society that it
comes in contact with and is acknowledged
amongst India's 'Most Respected Companies' and
amongst the 'Top Wealth Creators of India'.

PRODUCTS OF NESTLE

 Milk Products & Nutrition
From shelf-stable solution
to chilled dairy.
 Prepared Dishes & Cooking Aids
Preparing well balanced meals is a snap with
Nestlé.
 Beverages
Drink to an active life with Nestlé Beverages.

 Chocolates & Confectionery
Delighting the senses with a range of tastes and
textures.

Milk Products & Nutrition
 NESTLÉ EVERYDAY Dairy Whitener
 NESTLÉ EVERYDAY Ghee
 NESTLÉ Milk
 NESTLÉ Slim Milk
 NESTLÉ NESVITA PRO-HEART MILK NESTLÉ Fresh 'n' Natural
Dahi
 NESTLÉ Fresh 'n'
 Natural Slim Dahi NESTLÉ
 Jeera Raita
 NESTLÉ NESVITA Dahi
 NESTLÉ MILKMAID Fruit yoghurt
 NESTLÉ MILKMAID NESTLÉ NIDO
 NESTLÉ Dahi

Prepared Dishes & Cooking
Aids
MAGGI 2-MINUTE Noodles
MAGGI Vegetable Atta
Noodles MAGGI CUPPA MANIA MAGGI
Healthy Soups MAGGI Masala-ae-Magic
MAGGI Sauces MAGGI Pichkoo MAGGI Pizza
Mazza MAGGI MAGIC Cubes MAGGI Bhuna
Masala MAGGI Coconut Milk Powder MAGGI
Pazzta MAGGI Sanjeevni Cup Soup

Beverages

 NESCAFÉ CLASSIC NESCAFÉ SUNRISE
Premium NESCAFÉ SUNRISE Special
 NESCAFÉ CAPPUCCINO
 NESTEA ICED TEA WITH GREEN TEA
NESTEA
 ICED TEA
 NESTEA Instant Hot Tea Mixes

Chocolates & Confectionery

 NESTLÉ KIT KAT
 NESTLÉ KIT KAT CHUNKY
 NESTLÉ MUNCH
 NESTLÉ MUNCH POP CHOC
 NESTLÉ MILKYBAR
 NESTLÉ MILKYBAR CHOO NESTLÉ BAR-ONE
 NESTLÉ Milk Chocolate POLO
 NESTLÉ Eclairs
 NESTLÉ MILKYBAR Eclairs
 NESTLÉ MILKYBAR Crispy Wafer

The company is acknowledged as one of the leading
companies in the FMCG sector with “ Top rated wealth creators
of India”
It is progressively evolving into
food,beverage,nutriton,health, wellness and touching lives of
people.
Nestle India has strong brands like Maggi, Nescafe, Cerelac,
Lactogen, kit Kat polo, Milo and Polo.
It has set up “café nescafe” and “coffee corners” in mini
metros.
Nestle is leveraging the vast consumer base in India.
There has been continuous focus on values.

Helps reinforce the message and
the recognition of the brand
The little stroke above
the letter E suddenly
The words “NESTLE” N’s stroke covers makes the word café
combines with the sense all the rest of the be seen as one
of fun and warmth of a letters to create separate word
“CAFÉ” unity

White on a contrast Letter style is strong and bold
background color which can be representing the strength of its quality
slightly altered to suit the Also implies sophistication of its taste
packaging of any product through the use of Serif font.

Tag line

 Argentina:”Change the day start within”
 Germany: Give yourself a break”
 United state: “The smart choice”
 India:”good food good life”

strategy

 Nescafe employs a “think globally ,act
locally” strategy nescafe coffee is marketed
as global brand even through advertisement
messages and product formulation very to
suit cultural .
 Nestle uses the most suitable language for
advertising in different countries .

 Nestlé is the biggest food company in
the world, with a market capitalisation
of roughly 191 billion Swiss francs, which
is more than 200 billion U.S. dollars.
In 2011, consolidated sales were 107.6
billion and net profit was 10.43 billion

SWOT Analysis of Nestle

 Strength :-
 BRAND IMAGE
 Marketing strategies established by the
company are innovative and lure
 customers.
 Financial, marketing and sales strategies are
formulated by gauging the Periodic research
carried out to judge market trends.

 Weaknesses :-
 · The target market of Nestle MilkPak is
upper middle and high class because lower
middle and poor class cannot afford to buy
UHT milk due to its premium price.
 · It is a main weakness of MilkPak that
there are different companies of milk but the
name of nestle MilkPak is always stand in the
last because of low advertising and
marketing.

Opportunities :-

 To expand the cold dairy products range, Nestlé
fruit yogurt is the latest addition to this group.
 The cold dairy market offers many opportunities
for the company which can capitalize these
products by banking on its superior quality milk.
 The coffee brand also offers many opportunities
for the company to expand by tuning the taste of
the masses towards coffee.
 Credit policy can be adopted to increase sales

 Threats :-
 · Price fluctuations due to rupee devaluation
as raw material are imported. The uncertainty of
economic conditions poses a great threat as the
major funds invested in the country come from
outside India.
 · The present economic crisis in the world, led
to the withdrawal of foreign management from
the company and the investment has come to a
halt.
 Effect of Seasonality’s upon sales.

Nestle marketing stratagy

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Nestle marketing stratagy