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Networking - Empowering Leaders - Bowman, 2016
The document discusses effective networking strategies, emphasizing that successful networking involves setting clear goals, building relationships, and being genuine. It highlights the importance of listening, planning, and engaging with a diverse range of contacts. Additionally, it provides tips for networking both in-person and online, advocating for inclusivity and the development of strong profiles to enhance connection opportunities.
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Networking - Empowering Leaders - Bowman, 2016
- 1. Glenn Muske Rural andAgribusiness Enterprise Development Specialist [email protected] October, 2016 Networking and Marketing Empowering Leaders – Bowman, ND
- 2. You don’t haveto know everything as long as you know the people who do. Harvey Mackay
- 3. Effective Networking • Amyth - Networking means meeting other people • See in their actions and their words • Reality - 95% of networking is a waste of time • Why – You don’t have a goal. - You are unsure of the steps. • It’s not a contest • Most business cards handed out or received • Most handshakes • Most trips to the snack bar
- 4. Networking Goal 1. Connections •Those who need me • Those I need • Those who can help me take the next step 2. Learning - Trends, competition, industry & customer problems 3. Tips from those who have been there 4. Future 5. And……
- 5. Traditional Marketing OnlineMarketing PR Paid Promotion Distribution Channels Customer Support Visual Mix One-on-one & Networking Word-of- mouth & Reviews Reputation YOU Marketing
- 6.
- 7. This is ineffectivenetworking. May be your first step though. http://sethgodin.typepad.com/seths_blog/2015/02/connect-vs-connect-to.html
- 8.
- 9. Reaching the fullpotential of networks. Realize though that these take time.
- 10. Networking defined: • Theinformal process of linking people to each other as resources; assisting, supporting, and helping others find the resources they need • Widely-held definition - “I know it when I see it but can’t define it, explain it, or understand why I can’t make it work”
- 11. Networking With ??? •Competitors or Noncompetitive competitors • Like-minded AND non-like minded • Professional associations • Referral partners • Complimentary products/services • Same/Different geographical area • Business contact spheres – i.e., services • Social contacts
- 12. Networking – How? •Positive attitude – Set objectives - Plan • Be sincere – Be open – Be genuine – BE YOU!! • Know what you want to say – Your elevator pitch • Not a sales pitch • Be aware of your nonverbal cues • Be a good listener – 80% listen, 20% talk • Thank people • Offer help – Be a referral source for others • Practice, practice, practice
- 13. How to UseNetworking Events • Don’t arrive late – Best opportunities in first 30 minutes • Dress appropriately • Be the host – Take advantage of “no host” events • Manage your time • Plan how to meet people and how to move • Set a limit on # of people you want to meet • LISTEN - Give undivided attention – It’s about them • Work the room • Stand by the food – Everyone comes by
- 14. After the Event!! •Take notes • Keep in contact • Remember your promises • Send note cards – Hand-written is nice • Critique yourself – Learn from your mistakes • Plan the next event
- 15. Networking Tools Your businesscard Business cards of others Name badge Online Profile Website
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- 17. Online Networking The “Who”and “Why” are the same. What differs somewhat is the “HOW.”
- 18. Online: Part of“how” remains the same • Know what you want - Set objectives – Plan - Strategize • Key is “online profile” and the “about us” section • Be a good listener – 80% listen, 20% talk • Thank people • Add value. Offer help. Be a referral source. • Lurk • Find the key players
- 19. More Online Tips •Connect •Attract– Find a niche – Can’t be all things to all people •Greater focus from getting to giving • Acknowledge, say thanks, comment on others, follow back, share, join communities and help
- 20. Networking in SmallCommunities “We already know everyone and how they might help us.” Do you??? 1. Are you inclusive? How about new residents, people outside the business community (government, social agencies, religious groups, etc)? 2. Are you thinking regionally? 3. How about those who serve the region but don’t live here? 4. Are there some people you need to seek out and find? 5. Are you having something other than surface conversations? Are you asking questions that help? 6. Are you listening?
- 21. Networking = Success Networkinghas delivered more return on investment than any other tool in my business, both financially and in non- monetary terms – Chris Garrett
- 22. Remember Networking may notshow immediate or direct results.
- 23. More “How” • Startsmall • Lurk - Watch, listen and learn before participating • Develop a strong profile. This is your business card, elevator speech, and online profile • Find the key players – Don’t be afraid to “unfriend” • Learn the preferred connection methods of the key players and community and key players • Share and contribute – Add value
- 24. Expand your network byone quality person a day, forever! Mark Victor Hansen
- 25. Glenn Muske Rural andAgribusiness Enterprise Development Specialist NDSU Extension Center for Community Vitality [email protected] Questions?? Resources: http://www.ag.ndsu.edu/smallbusiness http://powerofbusiness.net http://www.extension.org/entrepreneurship