September 2017 #digiradet
Halloween in Nashville, 1974 2016
If the rate of change on the
outside (of an organization)
exceeds the rate of change on
the inside, the end is near....
-Jack Welch
Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
Decline in routine jobs, even after recovery
H. Siu (Univ of BC) & N. Jaimovich (Duke Univ), 2015
The commodification of banking
In 2000, the U.S. cash equities trading desk at
Goldman Sachs’s New York headquarters
employed 600 traders, buying and selling
stock for large clients.
Today there are just 2 traders left.
http://www.nanalyze.com/2017/02/artificial-intelligence-investment-banking/
If replace 1000
workers with
one more robot
Data from 1990 to 2007 in the USA
1) Employment to
population
ratio down by
0.18-0.34 PPt
2) Wages down
by 0.25-0.50%
D. Acemoglu (MIT) & P. Restrepo (Boston Univ), Robots and Jobs: Evidence from US
Labor Markets 2017, Natl Bureau of Economic Research Working Paper.
All jobs have been created within non-routine
Food service
Housekeeper
Programmers
Data scientist
Jobs that did not exist in 2006
 App developer
 Social media manager
 Uber driver
 Driverless car engineer
 Cloud computing specialist
 Big data analyst/data scientist
 Sustainability manager
 YouTube content creators
 Drone operators
 Millennial generational expert
https://www.weforum.org/agenda/2016/06/10-jobs-that-didn-t-exist-10-years-ago/
All our knowledge is about the past, but all
our strategic decisions are about the future.
What we don’t know
we don’t know
about the future
What we
know
What we know
we don’t know
“We always overestimate the change
that will occur in the next two years
and underestimate the change that will
occur in the next ten.”
- Bill Gates, The Road Ahead, 1996
2015
Food deliveries
Check-in
Porters
Cleaning
Lawnmowing
Concierge
Room Service
Olli - 3D printed autonomous vehicle
with IBM Watson
https://www.3dprintingbusiness.directory/news/local-motors-prepares-serial-production-ollie-3d-printed-smart-vehicles/
Rethinkery enables the AI CEO through
“work looking for people” on Upwork
“Flash organization” created with Foundry
staffing Upwork freelancers
Valentine et al., 2017, http://hci.stanford.edu/publications/2017/flashorgs/flash-orgs-chi-2017.pdf
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 122,000 $56B
UBER 2009 7,000 $62B
MARRIOTT 1927 200,000 $32B
AIRBNB 2008 5,000 $21B
WALT DISNEY 1923 185,000 $172B
FACEBOOK 2004 15,000 $369B
WALMART 1962 2,300,000 $206B
ALIBABA 1999 36,000 $241B
Adapted from Parker & Van Alstyne, with Choudary, 2016, and updated January 2017
Something fundamental is changing
Platform-based business models
Enabling interactions among “strangers”
Trading one job for a number of “gigs”…
“Third Places” and co-working spaces
• Automation
• Globalization
• Rising
productivity of
select few
-Ryan Avent
Increasing social responsibility
An increasing
abundance of
labor
The role of universities?
Digitalizing the Investor network
Community platform
Hierarchicalfirm
VS
E.g., Microsoft
~ Created by employees within
organizational boundaries
E.g., Automattic
~ Created by community collaborators
regardless of affiliation
Teigland, Di Gangi, & Yetis 2012
The Flipped Firm: New model of value creation?
Tremendous progress
Knowledge through MOOCs
(Massively Open Online Courses)
What progress is this?
https://sv.wikipedia.org/wiki/Handelsh%C3%B6gskolan_i_Stockholms_historia
Changes in the top 10 skills
https://www.wsj.com/articles/how-to-manage-robots-and-people-working-together-1433301051
Learning soft skills
Facilitating innovation at a makerspace at
Georgia Institute of Technology
https://smartech.gatech.edu/bitstream/handle/1853/53813/a_review_of_university_maker_spaces.pdf
Enabling problem-based learning
Asmen Gül <asmen@kth.se>
Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991
Robin Teigland
robin.teigland@hhs.se
www.slideshare.net/eteigland
@robin.teigland
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New Industrial Revolution and Implications for the Labor Force and Universities