The New Industrial Revolution?
Exploring future scenarios of value creation
Professor Robin Teigland
www.robinteigland.com | www.slideshare.net/eteigland | robin.teigland@gmail.com | @RobinTeigland
People
• “Net generation”
• 24x7 “mobile” workforce
• Gig economy
• Online learning
• Sharing not owning
• Sustainability
Technology
• Broadband/wifi
• Cloud, fog
• Internet of Things
• AI/ML/DL/NN
• Autonomous vehicles
• Smart robotics
• VR/AR/Holography
• 3D/4D printing/ALM
• Blockchains
• Nanotechnology
• Quantum computing
Open Source
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P lending
• Cryptocurrencies, tokens
• Blockchains, smart contracts
• Mobile money and payments
• M2M/R2R payments
If the rate of change on the
outside (of an organization)
exceeds the rate of
change on the inside,
the end is near....
-Jack Welch
Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.
While 63% of CEOs believe AI will
have a larger impact on the world
than the internet,….
https://www.pwc.com/gx/en/ceo-survey/2019/report/pwc-22nd-annual-global-ceo-survey.pdf
…only 3% have
AI as fundamental to the
organization’s operations.
All our knowledge is about the past,
but all our strategic decisions are about the future
Conway 2003
What we don’t know
we don’t know
about the future
What we know
What we know
we don’t know
Thx to R. Wieselfors, Ericsson for photos
Thx to R. Wieselfors, Ericsson for photos
We always overestimate the change
that will occur in the next two years
and underestimate the change
that will occur in the next ten.
- Bill Gates, The Road Ahead, 1996
My robot Sparky
H.I.S. Co. Hotels run by robots
Check-in
Other Automated Tasks
Concierge, Porters, Cleaning, Lawnmowing,
Room Service, Robot Trashcan, Robot Fish
Food Deliveries
Exploitation Exploration
FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 130,000 $56B
UBER 2009 16,000 $72B
MARRIOTT 1927 177,000 $40B
AIRBNB 2008 10,000 $38B
WALT DISNEY 1923 199,000 $171B
FACEBOOK 2004 25,000 $422B
WALMART 1962 2,200,000 $300B
ALIBABA 1999 66,000 $353B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated November 2018
Something fundamental is changing
Shifting market logics – The rise of platforms
Ericsson & Augur 2011
• Supplier credit checks
• Fake merchandise recognition
• Product recommendations to shoppers, then communicated with
retailers to increase inventory
• Chatbots answering customer queries and understanding
emotion to bring in human when necessary
• Supply chain optimization
• Robots pack and drones deliver
AI and ML at the core
Merging e-commerce and brick’n mortar
Over 1 mln Mom & Pop
stores digitalized
Hema cashless supermarkets
with chefs & online order delivery
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html
Co-living/co-working for giggers, entrepreneurs & FTEs
https://www.outsite.co/
Transformation of economic activity
Centralized,
hierarchical
organizations
Decentralized,
self-organizing
organizations
Scheveningen Harbor – The Hague
3D printer workshop on Lisette’s boat
Knowledge: RepRap community
E-commerce: Aliexpress
My first attempt at 3D printing – Successful!
Do-it-yourself (DIY) microfactories
From 30,000 parts to 50 parts with 3D printing
Looking into the future?
• Forecast
–How we think the future will be
• Vision
–How we want the future to be
• Scenarios
–What the future can be
–“Alternative memories” from the future
?
?
?
?
http://www.hui.se/nyheter/arets-julklapp-2018
Sustainable entrepreneurship
through upcycling and
the blockchain
Increasing forces
for local community and
sharing, circular economies
Smart cities and microgrids
Sustainable, circular shrimp
”Jag har inte sett så här fina räkor i Sverige sedan….. Nä jag
har ALDRIG sett så här fina räkor.. Smaken den är underbar,
köttet jag kan inte ens beskriva det, det är som en blandning
mellan hummer och havskräfta” -Tareq Taylor
ReGen Villages – Fully self-sufficient
http://www.regenvillages.com/
http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/
BA
Two individuals (organizations)
with the same number of contacts…
…but with very different
access to signals, ideas, and resources
BA
Peniche, Portugal
One hour north of Lisbon
A Broken Economic Model
To be a hotspot for entrepreneurial activity,
a flagship in ocean innovation, and
a showcase in circular economy
Go4Surf
2Rodas
Makerspace
The Green
Warehouse
Port
SmartOcean
ESTM
Ocean Tech Hub
”The Green Warehouse”
Coworking space
2Rodas Makerspace
for sustainable entrepreneurs
Environmentally friendly
wooden surfboards
Mapping Ocean Litter with AI and
Underwater Drones
Recycling Ocean Waste with
Graphene and 3D Printing
Recovering Ocean Litter with
Repurposed Fishing Vessels
Manufacturing combined
with Blockchain
PENICHE OCEAN WATCH
A Blue Circular Economy Based on Ocean Litter
Sustainable Ocean
Entrepreneurship
Boundary spanning -> Future success
1. Build relationships across diverse networks, avoid echo chambers
2. Practice scenario thinking and look for signals from the periphery
3. Ask “What if?”, challenge basic assumptions, and experiment
4. Ensure access to resources, not ownership, through your networks
Boundary
spanner
Robin Teigland
www.robinteigland.com
www.slideshare.net/eteigland
robin.teigland@gmail.se
@RobinTeigland
http://www.go4surf.pt/
Trond Gunnar Teigland
tgteigland94@gmail.com
https://www.facebook.com/PenicheOceanWatch
@penicheoceanwatch
If you love knowledge, set it free!
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TECH
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New Industrial Revolution for NXT Oslo