New terms and image analysis

New terms and image analysis

• 1.
  Learning Objectives To developan understanding of key media terminology To begin to apply key media terminology appropriately
• 2.
  Media Questionnaire Now tellthe person next to you: Your preferred type of media A specific ‘text’ that you love and why. A type of media that you never consume. A text that you dislike and why. Introduce the person next to you to the rest of the group...
• 3.
  KS5 NSD What impact does the media have? What would you say was the biggest news event of your life? How did you learn about it? How did you react and respond to it? How did the people around you respond to it? Did it affect people elsewhere? Has it changed the way you look at the world?
• 4.
  What do youunderstand by the following terms… NARRATIVE With a partner decide on brief GENRE definitions. TEXT INSTITUTION REPRESENTATION AUDIENCE
• 5.
  What is… Picture A Picture B A young woman An American Indian An Eskimo An old woman
• 6.
  Semiotics Semiotics or semiologyis studying how meaning is constructed through signs and symbols. Ferdinand de Saussure was a key player in this area. DOG The letters D, O and G put together in that order are a signpost which create meaning in the readers mind. Normally we will think of a four legged creature with a wagging tail. However, everyone’s image of the dog in their mind will be different.
• 7.
  Symbols Just like wordshave associated meanings so do images. This is obviously a lion! But what ideas are associated with a Lion? In this case the Lion is the: SIGNIFIER The meanings associated are the: SIGNIFIED
• 8.
  Connotations and Denotations Denotation Is the actual meaning of something or a straightforward description of what is shown. Connotation Is the meaning associated with an image or a text due to cultural or personal experience. What are the DENOTATIONS and CONNOTATIONS in this advert?
• 9.
  Icons Both of these people can be considered as ‘Iconic’ but what are they icons of? Analyse elements of the images which reinforce these ideas – look at body language and gesture...
• 10.
  Icons Icons do notonly have to be people. The Twin towers and the attacks on the 11th of September 2001 are often considered as iconic. What do images of the Twin Towers and the attacks signify?