Newsbrands and mobile
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Over 50 million people in the UK own a mobile phone, with smartphones making up 71% of the market. Samsung is the largest mobile phone manufacturer and Google Android the most popular smartphone operating system. The majority of mobile usage and time spent occurs via apps rather than browsers. Newsbrands such as MailOnline and The Guardian reach over 25 million smartphone users, more than the BBC, with younger people particularly likely to access newsbrands on their phones. Men have a slightly higher tendency than women to read news on smartphones.
Newsbrands and mobile
- 1. Newsbrands and mobile phones 1
- 3. 3 50.7m people now own a mobile phone in the UK, the majority of them are smartphones 71% 29% Smartphone Other Smartphone penetration Source: comScore MobiLens, 3 month average ending June 2015
- 4. 4 20.9 18.2 32.9 10.0 8.5 9.6 O2 Vodafone EE 3 Tesco other Market share of operators (vol %) Source: comScore MobiLens, 3 month average ending June 2015 EE is the largest operator in the UK
- 5. 5 27.2 24.8 18.1 6.6 5.0 1.5 3.0 2.2 10.3 Samsung Apple Nokia Sony HTC BlackBerry Motorola LG other Market share of handset manufacturer (vol %) Source: comScore MobiLens, 3 month average ending June 2015 Samsung is the largest mobile phone manufacturer
- 6. 6 52.6 35.1 9.1 2.2 0.8 0.1 Android Apple Microsoft RIM Symbian Other Smartphone Market share of Smartphone operating systems (vol %) Source: comScore MobiLens, 3 month average ending June 2015 Google Android is the most popular smartphone operating system
- 7. 7 Majority of mobile usage occurs via apps 83% 17% App Browser Share of digital media time Source: comScore Global Mobile Report, July 2015
- 8. 8 70% % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending June 2015 Majority of mobile phone users are using “connected media”
- 9. 9 Smartphones are driving the highest portion of digital media time spent amongst Millennials 28% 17% Smartphone Other 50%50% Smartphone Other 40% 60% Smartphone Other 18 – 34 35-54 55+ Demographics’ share of time spent by platform (%) Source: comScore Global Mobile Report, July 2015
- 10. 10 48% 52% Mobile Platforms* Total Audience For the UK’s top 100 digital media properties, almost half the audience only visits via mobile platforms. Digital companies who do not optimise their experience for mobile, could potentially be turning away half their audience Average mobile only audience for top 100 digital properties Market share of digital platforms vol(%) Source: comScore Global Mobile Report, July 2015
- 11. 11 According to data captured by TouchPoints, UK adults use their smartphones an average of: Source: IPA TouchPoints5 survey 124 minutes a day Smartphone use takes up a significant amount of time
- 13. 13 25 million of smartphone users access newsbrands Source: comScore Mobile Metrix Aug 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group % of people accessing newsbrands on smartphones 85% Newsbrands reach 85% of total smartphone audience
- 14. 14 23.9m 25.0m BBC Newsbrands 81% 85% Source: comScore Mobile Metrix Aug 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group Newsbrands on smartphones reach more than the BBC
- 15. 15 92.2 91.0 69.4 18-24 25-34 35-54 55+ 86.0 % of Smartphone owners accessing news Source: comScore Mobile Metrix August 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group Accessing newsbrands through a smartphone is particularly popular among young people
- 16. 16 % of users accessing news on smartphones: 53.2% male 46.8% female Source: comScore MobiLens, 3 month average ending June 2015 Whave a slightly higher affinity to reading news on smartphones
Editor's Notes
- #14: Via app or browser