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![Crisis management
When is it a crisis?
• When it affect your name negatively and goes out of
control.
• When the negative feedback get high buzz.
• If your brand involved in [Sports - Sexual - Political –
Religious] issues.
• If influencers involved.](https://image.slidesharecdn.com/imfnd-newsjackingcrisismanagement-july2016-tl-160716090732/75/NewsJacking-Tactics-Social-Media-Crisis-Management-imfnd-11-2048.jpg)
![Crisis management
How to monitor
• Select the suitable listening tools.
• Create keywords groups [Brand, products, services,
top influencers].
• Update your team and set a suitable way of
communication to connect online and offline customer
service to be updated.
• Be transparent and set a severity level.](https://image.slidesharecdn.com/imfnd-newsjackingcrisismanagement-july2016-tl-160716090732/75/NewsJacking-Tactics-Social-Media-Crisis-Management-imfnd-12-2048.jpg)
![ Each crisis is predictable even if they told you that we find Aliens in
the street. [How many movies that you watched and includes Aliens]
When you are going to set the digital strategy you should have a
Crisis management team in place and set the expected crisis, a crisis
response plan, tactics to use to defend your reputation online.
It will be a crisis if your brand didn’t respond within 15 minutes.
And Remember… You Will Never Please Everybody
Tips to be considered](https://image.slidesharecdn.com/imfnd-newsjackingcrisismanagement-july2016-tl-160716090732/75/NewsJacking-Tactics-Social-Media-Crisis-Management-imfnd-42-2048.jpg)
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NewsJacking Tactics & Social Media Crisis Management | imfnd
Crisis management is essential for protecting a brand's online reputation, especially given the significant reach of digital platforms. It's crucial to monitor negative feedback, respond swiftly, and maintain transparency in communications to preserve customer loyalty. Case studies highlight the importance of having a crisis response plan and a dedicated team to address potential online threats proactively.
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NewsJacking Tactics & Social Media Crisis Management | imfnd
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- 4. “Your Online Reputation can MAKEor Break your brand.”
- 5. The secret ofcrisis management is not good vs. bad, it’s preventing the bad from getting worse. Crisis Management concept “ ”Co-author of the best-selling book Get To The Point – Andy Gilman
- 10. Crisis management Why itmatters? • High probability of reach more than (x) million/s. Egypt online population reached 48 million users. • keep your reputation safe. • Retain your customers’ loyalty.
- 11. Crisis management When isit a crisis? • When it affect your name negatively and goes out of control. • When the negative feedback get high buzz. • If your brand involved in [Sports - Sexual - Political – Religious] issues. • If influencers involved.
- 12. Crisis management How tomonitor • Select the suitable listening tools. • Create keywords groups [Brand, products, services, top influencers]. • Update your team and set a suitable way of communication to connect online and offline customer service to be updated. • Be transparent and set a severity level.
- 13. Crisis management First Report Thefirst report is the most important one and it should contain: • The main message with a overall view about the buzz. • Social networks’ Trends. • Total number of buzz with sentiment analysis. • Influencers, blogs, and media.
- 14. Mistakes that youshould avoid
- 15. Don’t do it likePinocchio
- 16. You are nota ostrich
- 17. It’s okay You stillalive
- 18. If you dothe above mistakes, so the result will be…
- 19.
- 20.
- 21.
- 22. Mickey Mouse tweetcosts Mobinil +3 MILLION customers Naguib Sawiris – Mickey Mouse
- 23. Naguib Sawiris -Response
- 24.
- 25. Abbas Ebn Fernas: 2010 6Kmentions NegativeBuzz in 18 hrs. Vodafone’s Reaction: • Vodafone removed the ad from YouTube with its negative buzz & Re-uploaded it!
- 26.
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- 28. United Airline CaseStudy
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- 30. United Airlines -Mistakes:
- 31. United Airlines -Mistakes:
- 32. United Airlines -Results:
- 33. United Airlines -Results:
- 34. United Airlines -Results:
- 35. United Airlines -Results:
- 36.
- 42. Each crisisis predictable even if they told you that we find Aliens in the street. [How many movies that you watched and includes Aliens] When you are going to set the digital strategy you should have a Crisis management team in place and set the expected crisis, a crisis response plan, tactics to use to defend your reputation online. It will be a crisis if your brand didn’t respond within 15 minutes. And Remember… You Will Never Please Everybody Tips to be considered