Share the Pie
Exit Options
Why wait until you are ready to leave?
Does retaining some equity make sense?
How would these questions look if you had Shared the Pie?
What are Sinek’s components of a Just Cause ?
 It is for vs. against something. Affirmative and positive in nature.
 It is Inclusive - open to all who would like to contribute.
 It is service oriented – that is for the primary benefit of others.
 It is resilient –able to endure the political, technological and cultural changes over time
 Idealistic – thinking big and bold while realizing that there is no end game or finish. There
is playing the game better.
Collaboration vs. Silos
Great Competition
Create and Innovate
Learn from great leaders
Whoops
• Market drops 35% in 6 weeks
• All asset classes fall
• Interest rates near zero
• Unemployment and Deficits soar
• We have to work remotely
How’s it going?
• Revenue down 10% profit down 23%
• Onboarding new clients higher than 2019
• AUM YTD up 10% (about 10% above our
industry - $7.6B end of 2020)
• Added 50 new staff virtually
• Situation may stay this way through 2021
Covid Reality The Brutal Facts What is our Stockdale
Paradox?
This is part of our culture
Next generation
planning
Focus on people’s dreams
If we get this right the whole will be greater than the sum of these parts
As of June /2021.
• 43% increase in new clients and revenue over any other year
• Just passed $10Billion of AUM
• High levels of productivity and engagement
Share the Pie
Profit Sharing
• All staff
• Since before we started
the company
• Equal to 10% of profits
after ROI on capital (
about 8.5% of NOI )
• Material impact on
annual income
Equity
• Shares and options (
since 2010 )
• Allocated to those who
can build the business (
about 20% of all staff )
• Merit based
• Options vested
immediately and last 10
years
• Must be funded with
cash when exercised
Profit Sharing. Expense or Investment ?
0%
5%
10%
15%
20%
25%
30%
35%
40%
2005 2010 2020 2021 YTD
8%
15%
25%
40%
37%
35%
30%
26%
Profit sharing as % of Wages Expense Ratio
If profit sharing is an expense this ratio should rise
Our History
NWM starts
1 shareholder
2 senior staff
Buy 10% of
shares
David Sung merges
Waterstreet
Into NWM 4 others acquire
shares ( 7 shareholders own
26% of NWM )
3 new shareholders
Shares sold at 25%
discount to buy sell
5 new shareholders (
total is 15) . First year
we use options
Non JN shareholders
now 25 . Own 36% of
NWM
200 people Nicola to
pass
$7B AUM
NEW GOAL: $15.0B
40 shareholders own
42% of shares
1994 1997 2003 2007 2011 2016 2019 2021
Pass $10 B in AUM in
May
( 10 x 2009 )
Other shareholders =59
Own 51% of NWM
250 x growth in 26 years ( 24%/yr.)
What might it have been if I still owned 100%?
AUM Growth 1994-2021
0
2000
4000
6000
8000
10000
12000
$80 $105$140$160$185$203$210$214$242$273$342$465$643$728$763
$1,012
$1,220
$1,675
$2,000
$2,500
$3,000
$3,700
$4,514
$5,393
$5,900
$6,900
$7,600
$11,000
20%/year growth
$0
$5
$10
$15
$20
$25
$30
$35
$40
2010 2012 2014 2016 2018 2020
$7.12
$7.86
$9.45
$12.40
$16.74
$18.46
$23.46
$26.26
$30.95
$31.00
$38.00
Share price 2010-2020
What drives share price?
• Operating margin (like EBITDA)
• Growth rate (historical and expected)
• Level vs. one-time income
• WACC (primarily interest rates)
• Relative size
• Market transactions
We get an [professional valuation completed
Every year
465000450750
479500
573960581801
603284614687
72500
149000
195782
344630
424346
477888
614687
0
100000
200000
300000
400000
500000
600000
700000
2013201420152016201720182019
Options issued Unexercised Options
• About 1.5M options
exercised between 2013
and 2019
• New Capital = $25M
• No Tax until shares sold
then taxed as a capital gain
• Equal to 6-7% of
outstanding shares
• Dilutive if growth less than
new options issued
Pay It Forward
How
• Support organizations that need our help
• Staff to champion causes
• Share the Pie –donate 3% of Pre-tax income
• Encourage our clients to be generous and build legacies
How many people in your life paid it forward for you?
What can go wrong?
• Stop Innovating
• Stop continuous improvement (kaizen)
• Believe we are as good as we can be
• Loss aversion
• Give up when we fail
• Lose our curiosity
On the other hand!!!
• Execute as per plan. 2021 as best year ever
• Achieve BHAG by beginning 2025 (Hard but not impossible)
notwithstanding BHAG we play the Infinite Game
• Perfect integration of external firms and advisors
• Get both the asset mix and tactical asset allocation right
• Internalize much more of private asset management
Our Purpose- Share the Pie (clients, staff, community and shareholders)

Nicola Wealth Presents Share the Pie: The Art of Building a Winning Culture

  • 1.
  • 3.
    Exit Options Why waituntil you are ready to leave? Does retaining some equity make sense? How would these questions look if you had Shared the Pie?
  • 5.
    What are Sinek’scomponents of a Just Cause ?  It is for vs. against something. Affirmative and positive in nature.  It is Inclusive - open to all who would like to contribute.  It is service oriented – that is for the primary benefit of others.  It is resilient –able to endure the political, technological and cultural changes over time  Idealistic – thinking big and bold while realizing that there is no end game or finish. There is playing the game better.
  • 6.
    Collaboration vs. Silos GreatCompetition Create and Innovate Learn from great leaders
  • 7.
    Whoops • Market drops35% in 6 weeks • All asset classes fall • Interest rates near zero • Unemployment and Deficits soar • We have to work remotely How’s it going? • Revenue down 10% profit down 23% • Onboarding new clients higher than 2019 • AUM YTD up 10% (about 10% above our industry - $7.6B end of 2020) • Added 50 new staff virtually • Situation may stay this way through 2021
  • 8.
    Covid Reality TheBrutal Facts What is our Stockdale Paradox? This is part of our culture Next generation planning Focus on people’s dreams
  • 9.
    If we getthis right the whole will be greater than the sum of these parts As of June /2021. • 43% increase in new clients and revenue over any other year • Just passed $10Billion of AUM • High levels of productivity and engagement
  • 10.
    Share the Pie ProfitSharing • All staff • Since before we started the company • Equal to 10% of profits after ROI on capital ( about 8.5% of NOI ) • Material impact on annual income Equity • Shares and options ( since 2010 ) • Allocated to those who can build the business ( about 20% of all staff ) • Merit based • Options vested immediately and last 10 years • Must be funded with cash when exercised
  • 11.
    Profit Sharing. Expenseor Investment ? 0% 5% 10% 15% 20% 25% 30% 35% 40% 2005 2010 2020 2021 YTD 8% 15% 25% 40% 37% 35% 30% 26% Profit sharing as % of Wages Expense Ratio If profit sharing is an expense this ratio should rise
  • 12.
    Our History NWM starts 1shareholder 2 senior staff Buy 10% of shares David Sung merges Waterstreet Into NWM 4 others acquire shares ( 7 shareholders own 26% of NWM ) 3 new shareholders Shares sold at 25% discount to buy sell 5 new shareholders ( total is 15) . First year we use options Non JN shareholders now 25 . Own 36% of NWM 200 people Nicola to pass $7B AUM NEW GOAL: $15.0B 40 shareholders own 42% of shares 1994 1997 2003 2007 2011 2016 2019 2021 Pass $10 B in AUM in May ( 10 x 2009 ) Other shareholders =59 Own 51% of NWM 250 x growth in 26 years ( 24%/yr.) What might it have been if I still owned 100%?
  • 13.
    AUM Growth 1994-2021 0 2000 4000 6000 8000 10000 12000 $80$105$140$160$185$203$210$214$242$273$342$465$643$728$763 $1,012 $1,220 $1,675 $2,000 $2,500 $3,000 $3,700 $4,514 $5,393 $5,900 $6,900 $7,600 $11,000 20%/year growth
  • 14.
    $0 $5 $10 $15 $20 $25 $30 $35 $40 2010 2012 20142016 2018 2020 $7.12 $7.86 $9.45 $12.40 $16.74 $18.46 $23.46 $26.26 $30.95 $31.00 $38.00 Share price 2010-2020 What drives share price? • Operating margin (like EBITDA) • Growth rate (historical and expected) • Level vs. one-time income • WACC (primarily interest rates) • Relative size • Market transactions We get an [professional valuation completed Every year
  • 15.
    465000450750 479500 573960581801 603284614687 72500 149000 195782 344630 424346 477888 614687 0 100000 200000 300000 400000 500000 600000 700000 2013201420152016201720182019 Options issued UnexercisedOptions • About 1.5M options exercised between 2013 and 2019 • New Capital = $25M • No Tax until shares sold then taxed as a capital gain • Equal to 6-7% of outstanding shares • Dilutive if growth less than new options issued
  • 16.
    Pay It Forward How •Support organizations that need our help • Staff to champion causes • Share the Pie –donate 3% of Pre-tax income • Encourage our clients to be generous and build legacies How many people in your life paid it forward for you?
  • 17.
    What can gowrong? • Stop Innovating • Stop continuous improvement (kaizen) • Believe we are as good as we can be • Loss aversion • Give up when we fail • Lose our curiosity
  • 18.
    On the otherhand!!! • Execute as per plan. 2021 as best year ever • Achieve BHAG by beginning 2025 (Hard but not impossible) notwithstanding BHAG we play the Infinite Game • Perfect integration of external firms and advisors • Get both the asset mix and tactical asset allocation right • Internalize much more of private asset management Our Purpose- Share the Pie (clients, staff, community and shareholders)

Editor's Notes

  • #13 Consistently on fastest growing list Started winning awards 14 years to grow 1B, 7 years to grow 4B New goal $10B