Nidhi Agarwal founded Kaaryah Lifestyle Solutions to cater to women's needs for well-fitting non-casual clothing after surveying 250 women and finding that 80% had issues with fit. She learned the apparel business workings and was driven to solve the problem. After 113 rejections from investors over 365 days, she secured series A funding from Ratan Tata. Nidhi aims to make Kaaryah the largest western formal wear brand through partnerships, sourcing strategies, and considerable future investments despite challenges in obtaining funding.