Nike Marketing Presentation

Nike Marketing Presentation

• 2.
  Introduction
• 3.
  • Founded in1965 by Philip Knight • Originally known as Blue Ribbon Sports • Became Nike in 1971 • Shoes designed by and for athletes • Pyramid of Influence • Cult following in USA • Marketing Campaigns with Athletes
• 4.
  “To bring inspirationand innovation to every athlete* in the world.” – Bill Bowerman (co-founder of Nike) MISSION STATEMENT
• 5.
  TARGET MARKET • Footwear •Apparel • Equipment • Accessories • Services • Basketball • Running • Football • Women’s Fitness • Men’s Training
• 6.
  In Today’s World… MarketShare Globally Market Share in the United States
• 7.
  How does nikeachieve these numbers ?
• 8.
  Holistic Marketing Approach Focus on Quality Performance Advertising DeliveringValue
• 9.
  What sets themapart?
• 10.
  Delivering Quality
• 11.
  Using Innovation and Technologyto produce • Shoes • Accessories • Workout Essentials
• 12.
  • Clothing
• 13.
  Promotions & Programs
• 14.
  • TV commercials •Celebrity endorsement • Print advertisements • Strong social media • Nike+ Immersive events LeBron James
• 15.
  Acquired Umbro in 2007 andwent on to make a big name in football.
• 16.
  Changed the way golfer’s dress.
• 17.
  THE FIVE HOUR NIKE COMMERCIAL
• 18.
  THE LIVESTRONG CAMPAIGN •Teamed up with Lance Armstrong • Message of Survival
• 19.
  SUMMARY
• 20.
  THE END
• 21.
  DISCLAIMER This presentation hasbeen created by Mr. Aditya Ratnaparkhi ,Manipal University Jaipur, during a Marketing Management internship under Prof. Sameer Mathur, IIM Lucknow.