NLP and Social media marketing slides 1 (history)

NLP and Social media marketing slides 1 (history)

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  Social Media Marketing Natural languageprocessing Application
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  Agenda What is SocialMedia and social marketing? 01 Cons and pros of social media marketing. 02 How does social marketing work? 03 NLP in social marketing04
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  What is socialmedia? 56.1% Internet users. As of April 2019, 56.1% of the world's population has internet access, and 81% of the developed world. Social media are interactive computer- mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Users usually access social media services via web- based technologies on desktops and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablets).
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  Social Media Marketing HowSocial Media Influences Purchase Decisions Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e- marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
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  History of socialmedia marketing The dot-com bubble was a critical event that allowed the internet to become a viable marketing tool. 1995 – 2001 LinkedIn is a business and employment- oriented service that operates via websites and mobile apps. 2003 Twitter on which users post and interact with messages known as "tweets" 2006 Friendster was a social gaming site based in Kuala Lumpur, Malaysia. 2002 Facebook, Inc. is an American online social media and social networking service company. 2004
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  The Impact ofSocial Media Marketing Today When a business is running on a fixed marketing budget, social media is the most cost-efficient way to market and promote the business Cost Efficient Businesses get a better understanding of their customers by allowing them to share their insights, knowing that the brand is listening. Improved Customer Insights Increased exposure through social media drives traffic to the company. This, in turn, converts potential customers to actual customers. Sales Through social media, it is possible to increase brand awareness among customers. Establishing Brand Awareness Social media allows businesses to respond to customer grievances, questions, and concerns almost instantly. Better Customer Service
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  Cons of Socialmedia Marketing 11 As with other types of political news, the internet has greatly increased the number of poll results we see each day. Social media has accelerated this even more. The Impact of Polls 3 Risk of unwanted or inappropriate behavior on your site, including bullying and harassment. Bad Behaviors 2 Social media platforms often generate the majority of their revenue through selling hyper targeted advertising based on algorithmically mining Social Media Platforms To "Sell" Our Data 4 Not having a clear marketing or social media strategy may result in reduced benefits for your business. Market understanding
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  What We Do Now? Socialmedia algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. SOCIAL MEDIA IS LEARNING Let’s start with what we know about the Facebook algorithm. We already mentioned that meaningful interactions are a priority for Facebook and successful Facebook pages. This means that they look for content that creates interactions between friends and family. NLP is learning from users opinions and shared feelings or even commenting on a friend status. Posts and Tweets Messages also are being mined to get the possible amount of data to be used. Messages
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  CHALLENGES IN SOCIALMEDIA DATA DataDataDataData The information presented in social media, such as online discussion forums, blogs, and Twitter posts, is highly dynamic, and involves interaction among various participants. There is a huge amount of text continuously generated by users in informal environments. Standard NLP methods applied to social media texts are therefore confronted with difficulties due to non-standard spelling, noise, and limited sets of features for automatic clustering and classification. Social media are important because the use of social networks has made everybody a potential author, so the language is now closer to the user than to any prescribed norms. Blogs, tweets, and status updates are written in an informal, conversational tone—often more of a “stream of consciousness” than the carefully thought out and meticulously edited work that might be expected in traditional print media. is informal nature of social media texts presents new challenges to all levels of automatic language processing.