Nlp in sales and marketing

Nlp in sales and marketing

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  NLP in salesand marketing
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  It’s an idealthat many business owners dream about when selling a product, service, or an idea to clients. The idea of NLP is to use very specific words or sentences during communication, expecting that they will have an emotional impact on your audience and, as a consequence, lead to an expected decision. No wonder this approach became so appealing among marketers, despite the fact that there is very little proof of its effectiveness.
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  Usage of neuro-linguisticprogramming (NLP) as an improvement marketing and sales The idea of NLP is to use very specific words or sentences during communication, expecting that they will have an emotional impact on your audience and, as a consequence, lead to an expected decision. No wonder this approach became so appealing among marketers, despite the fact that there is very little proof of its effectiveness. NLP may be the missing piece of your marketing puzzle without the use of elaborate brain games.
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  Accordingly to NLPspecialists, the following points should be observed during your communications with clients: - How do your clients react to your product visually? Are they comfortable while examining it? Are they engaged or standoffish? How does packaging and branding aspects impact them? - When your clients talk to you, do they mention more words connected to visual impressions (“I see”), auditory (“I hear”) or kinaesthetic (“I feel”)?
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  Consider not onlywhat you say, but how you say it. When you’re in client meetings pay attention to your body language, tone and voice speed. And then observe your clients’ reactions. Meanwhile, always ask what your client really meant, or if they could clarify their ideas for you. This simple communication step will ensure there are no misinterpretations and nothing has been overlooked.
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  NLP is alsoa great motivational tool, as it supports positive thinking. “Regardless of desired outcomes, NLP ideology does offer insight into sharpening skill sets that might train salespeople on how to be more aware of conditions and clues that leads to positive results.”
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  Sharpening communication skillsto positively impact sales A successful salesperson keeps an emotional distance from the present experience by understanding the difference between a person and their specific behavior toward a product or service – that is to say, you should never take anything personally.
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  Using an NLPtechnique called “anchoring”, you can create a pleasant and engaging image of your product or service in your client’s mind. Anchoring is established through association – you might have noticed this idea being used in many ads that starts with the message “Do you remember…?” This is an attempt to bring to a potential client’s mind a happy memory, so it will be linked to their product or service.
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  You can alsoask more subtle questions during sales meetings to discover barriers to purchase that your client might not be consciously aware of, or to re-direct their line of thought, to get the result you want. Also, a well-known NLP technique is the use of testimonials and quotes from authoritative figures which can reinforce your message and the value of your product or service in the minds of your audience.
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  Usage of NLPto strengthen business communication If you’re interested in improving your communication with customers, NLP is a viable option. And remember: • to keep the process updated and stay flexible. You might need to make several changes while perfecting your message. • that the better you understand your client, the faster and more efficient your communication will be. • that your own behavior and improved communication skills might make all the difference.