Noah and the whale - The first days of spring

Noah and the whale - The first days of spring

• 1.
  There are manydifferent elements that are included in alot of adverts whether it be for music or different products. They all include the name of the band or product that is being promoted as well as the album name if its music related Noah and The Whale (The First Days of Spring), pictures of the band or the product. Focusing on the product itself for example it's release date and if it was a c.d. the record label. Some adverts also include the price of the product they are trying to sell so viewers can then decide if they would be willing to pay it for that specific product. Especially linked to music advert, quotes from other record labels or press are included which gives there view on how good the c.d is and sometimes with a rating out of 10. I believe this advert is quite calm looking with the pastel colours and also how natural the band look makes me think it's in the Indie category. The clothing to me indicates that because they are all wearing shirts and also holding a telescope gives them that individual look. The images used in the advert relate to the album title really well for example the long grass and the blue skies link to spring really well, the amount of light poured into the advert also indicates the type of year to viewers. The album name has been wrote in scroll writing to indicate there individual style again but the actual band name has been wrote in normal writing to show to the viewers there is more important things on the advert to look at rather than just the band name because people can already recognize them as a successful indie band. Also the reviews are kept at the top of the advert to make sure the attention is not took off the band. The colours from the image and the text work really well together because the navy blue links well to the light blue sky because it really stands out. Although the colour of the text is slightly darker than the image it's still linked in well. Keeping the image at the bottom of the advert looks like they are looking up to the text and having the neutral sky as the background doesn't create a noisy atmosphere and means the information is made very clear. The iconography that represent the band are probably the clothing that they are wearing, the slim line shirts and curly hair are elements that people link to the indie bands, although they have been stereotyped because of there image it is exactly right and means they can be easily recognised. Also the framing and lighting of the photo is linked to the iconography of the band because alot of light is going through to make the image alot brighter and makes the image look slightly distorted so you can only see there silhouettes so works really well. Nothing involved in the advert signifies the band because it's only a album magazine advert and they are just trying to promote that, the camera that the lead singer is holding looks very old and works well with the background scenery. The natural surroundings and relaxing atmosphere from the advert do say alot about the bands context of music because sometimes they are very folk in some of there songs which links well to the spring time because the sounds are very relaxing from the ukulele and the singers voices are very chilled out. The potential target audience could be a variety of people, for example girls may be a large audience for this band because they are very attractive males so will be seen as a great band by many females. Also the main audience would be people who are interested in this type of music, also people who look like the band and are stereotyped because they would like to be seen as someone who looks like they are part of a band like Noah and The Whale.