Nowlab Introduction 20120822 En

Nowlab Introduction 20120822 En

• 1.
  Introduction Like never before nowlab Korea | Aug 2012
• 2.
  isobar nowlab nowlab is.. …An ideation studio, knowledge hub for staff, alliance focal point CONSORTIUM FOR DIGITAL INNOVATION Spike award| nowlab 2
• 3.
  isobar nowlab Who weare The next digital world is advancing at an astounding rate, Isobar has created nowlab to pioneer the world of digital media convergence for our clients. nowlab is a consortium of digital specialists dedicated to innovation. Multi-Platform Contents Carbon FP APP Products CRM Services E-Commerce DOOH Social Cross-Media 3
• 4.
  isobar nowlab isConsortium for Digital Innovation NFC tech with Media - Facade Interactive Wall Mobile Tech Social & e- commerce Digital Tech Trend Human Interactive Cross Media Market Research Research Research 4
• 5.
  isobar nowlab APAC Korea Shanghai Regional CRM led Regional UX led Regional social led Business director Regional manager Interactive manager Research 5
• 6.
  2012 Team Structure Nicole Wingate JaeSang Han Global Local manager manager Aegis network IBD • SH(Shang Hai) nowlab • Account lead • Global & Local Digital Research • Project lead • Creative council • 3rd party partners • USA – MIT Case Partnership InHwan Choi Global & local support Research/Communications • Case Studies/Translations • News/Press 6
• 7.
  isobar nowlab What wedo 2012 The focus of nowlab is to discover ways to meaningfully connect Brands and people through hybrid Converged Media Solutions simultaneously achieving multiple business goals. Contents Multi-Platform Products Services CRM Carbon FP APP E- DOOH Commerce Social Cross-Media 7
• 8.
  isobar nowlab How wedo it 8
• 9.
  We create digitalmarket solution ideas that combine... TECHNOLOGY Case CREATIVE Simulation Research Digital on-off Market 9
• 10.
  We can helpjoin the dots across convergence media... DIGITAL NEW DIGITAL NEAR FIELD OUT OF N-Screen TECHNOLOGIES COMMUNICATION HOME ONLINE WEBSITES VIRAL VARIOUS ADVERTISING MOBILE SITES USER GENERATED DIGITAL SEM MOBILE APPS CONTENT SEO FACEBOOK, YOUUTU BLOG POSTS & SOCIAL APPS BE , COMMENTS SOCIAL BRAND PAGES SOCIAL ADS FAN PAGES 10
• 11.
  isobar nowlab Our Case 11
• 12.
  isobar nowlab ExperienceOverview Display Connection Interaction Touch Wireless Network LCD TV Input Motion (Gesture) Beam Projector Kinect motion sensor Magic Mirror Digital Camera Output Contact Touch Table Printer 12
• 13.
  isobar nowlab CaseStudy - Seamless Retail Experience (Special K & SK-II) Client: Kellogg / P&G Brief The Special K & SK-II experience drives ad hoc engagement during the consumer’s daily routine. Compelling digital content/app gets the user engaged while eCoupons drive retail traffic. NFC payment allows a quick & easy sales process. 13
• 14.
  isobar nowlab CaseStudy - Seamless Retail Experience (Special K & SK-II) Kellogg SK-II Media Facade Magic Mirror Augmented Reality Touch Table NFC Kellogg SK-II PLAY PLAY 14
• 15.
  isobar nowlab Solution 15 15
• 16.
  isobar nowlab –Digital Media Wall : Projector The projects provide high quality digital media contents on large size wall. - Customizing available - Possible Location : Showroom, Cinema, Shopping mall Camera Screen Size : The size depends on # of projector 5 ~ 12m : Projector Display Area 3m Contents option Contents • 3D mapping content • Multi-touch based interactive content • User participation content • Motion controlled content • SNS, Mobile integrated content • AD 16
• 17.
  isobar nowlab –Digital Media Wall : Multi-vision HD multi-vision provides high quality digital media contents on large size wall. - Customizing available - Possible Location : Showroom, Cinema, Shopping mall Wall Size : * The wall size depends on # of display & size of display Camera * Transparency display available Multi- vision Display Area Contents option • User participation content • Motion controlled content Contents • SNS, Mobile integrated content • AD
• 18.
  isobar nowlab –Digital Media Wall : Touch-vision Touch-vision provides high quality digital media contents on large size wall. - Customizing available - Possible Location : Showroom, Cinema, Shopping mall Wall Size : : * The wall size depends on # of display & size of display 4m * Transparency display available Camera Display Area 0.68m * Contents option • Multi-touch based interactive content Contents • User participation content • Motion controlled content • SNS, Mobile integrated content • AD 18
• 19.
  isobar nowlab –Transparency Media Stand The transparency media stand provides perfect way of presentation for new product. - Display Size 7”, 10”, 26”, 46”, 47”, 55”, 65”, 70” - Interior design, Interior showcase, Showroom Product Display - Customizing available - Possible Location : Showroom, Cinema, Shopping mall, Gallery Camera Transparency display : * The Transparency Media Stand size depends on the size of transparency display. Contents option • 3D mapping content • Multi-touch based interactive content • User participation content • Motion controlled content • SNS, Mobile integrated content • AD 19
• 20.
  isobar nowlab –Media Touch Table The Media Touch Table provides new level of presenting the product to the customers. - Size 46”, 55” - Possible Location : Retail Store, Showroom Media Wall Media Touch Table Contents option • Multi-touch based interactive content • User participation content • SNS, Mobile integrated content • AD • N-screen content Camera 20
• 21.
  Thank you! 21