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- 1. Organizational Culture Assignment GroupNo. 7 Satyam Bansal - 20DM190 Shefali Satija - 20DM196 Shreya Singh - 20DM202 Shubham Tyagi -20DM208 Snigdho Suman Paul - 20DM214 Sumant kumar - 20DM220 TATA Motors
- 2. About TATA Motors TATAMOTORS is an Indian multinational automotive manufacturing company established in 1945. it’s headquarter is in Mumbai, Maharashtra. It has operations in the UK, South Korea, Thailand, Spain, Brazil and South Africa. It is the first Indian company from the engineering sector to be listed in the New York Stock Exchange. On 30th December, 1998, TATA MOTORS launched first Indian made car “TATA Indica”. In 2018 they launched India’s first sports car Racemo. First truck which was launched by TATA motors bore Mercedes logo. In India it’s main auto manufacturing and assembly plants is in Jamshedpur, Lucknow and Pune.
- 3. What is theEnvironment of TATA Motors ?
- 4. Vision of TATAMOTORS By FY 2024, the company aims to become the most aspirational Indian auto brand, consistently winning, by - • Delivering superior financial returns - Wants to break even and become profitable • Driving sustainable mobility solutions - Market leaders in EV Space • Exceeding customer expectations, - Devise Strategic ways to offer after-sales services • Creating a highly engaged workforce - Work Culture promoting sense of ownership
- 5. Values – Stated& Implicit Stated Values Integrity Teamwork Accountability Customer Focus Speed Excellence Implicit Values Responsibility – Integrate environmental and social principles Pioneering – Deep customer Insights to develop innovative solution. Unity - Invest in people and partners, and building relationships based on trust and mutual trust.
- 6. Organizational Structure Thestructure of an organization has to do with the organizational climate & progress of the firm. Tata Motors used to have a Hierarchical Structure, but then the organization has understood the importance of interactions between employers and workers as in Flat Structure. The process could be both formal and informal and the objective is to make employees feel more bound to the organization., thus it facilitates easy interaction between the different levels in the organization. Now, Tata Motors has rolled out a new organizational structure for its standalone entity, as new MD Guenter Butscheck seeks to engineer a turnaround at the automaker through faster and effective decision-making and sharper customer focus. The flat organization, which eliminates layers of middle management and is internally called Organization Effectiveness, will empower business units with clear accountability and strengthen the functional leadership.
- 7. So, PresentlyTATA Motors is following Matrix Structure (Combination of Hierarchical & Flat structure). It has gone live since January 1, 2017. “The future is ours to shape, and we need to gear up to be future-ready,” Butscheck said, while communicating in an internal circular. He said the new structure could create some uncertainty, but help in achieving its targets.
- 8. Physical, Technological &Procedural Structure Physical Structure Departmentalization - TATA motors follows Departmentalization Structure. In this structure a Particular Job is grouped on the basis of work specialization & common tasks can be grouped and coordinated. Technological Structure CRM - A CRM system essentially provides a central place where businesses can store customer and their prospect data, track customer interactions, and share this information with colleagues. It allows businesses to manage relationships with customers, helping the business to grow. Procedural Structure Chain of Command - In TATA Motors an unbroken line of authority extends from the top of the organization to the lowest and clarifies who reports to whom.
- 9. How do customerstalk about the company? How do they interact with employees? Work culture Work specification Excellent leadership Growth opportunities Work life balance After sale services – satisfied or unsatisfied Communication Flexible working hours
- 10. What is thecompetition like ? How does the market behave ? Competitions of TATA Motors are companies like Maruti Suzuki, Hyundai, Honda, Toyota, Volkswagen etc. Competitor companies are doing aggressive marketing and entering into different car segments & launching many cars in a same segments such as – Compact SUVs, Sedan, Electric cars, Cute UTEs. Competitors are even paying huge emphasis on features (Wired Up infotainment, Cruise control etc.), technology, pricing, after sales customer service. Now people want comfortable & safe cars, not worrying about economy of the car. So, now TATA also has to come with new segments, new models and competitive pricing to remain & flourish in the market. It even has to change its organizational thinking, work culture & Policies to adjust to this new change and increase its market share.
- 11. Today, theTata Motors group is present in over 175 countries with its headquarter in Mumbai. Tata Motors has its R&D centers in India, UK and some other countries. Tata Motors has auto manufacturing and assembly plants in Jamshedpur and few other cities of India like Lucknow, Pune and many more. Their culture varies with the different countries and their work environment. What countries is the company operating in ?
- 12. Different countries withtheir different cultures and work environment Connecting to the Hofstede model we see different cultural dimensions such as individuality, power distance, tolerance of uncertainty, etc. differ from country to country like in India and UK. The culture in the Western countries include both conservative and liberal elements, scientific and religious competitiveness, political structures, risk taking and free expression, materialist and moral elements. TATA fully strives for the establishment and support of a competitive open market economy in India and abroad and shall co-operate in the efforts to promote the progressive and judicious liberalization of trade and investment by a country. Specifically, TATA does not engage in activities which generate or support the formation of monopolies, dominant market positions, cartels and similar unfair trade practices.
- 13. How are thingsdone around in TATA Motors ?
- 14. How decisions aremade? Identification of purpose of decision Information gathering Principals for judging the alternatives Brainstorming and analyse the different choices Evaluation of alternatives Select the best alternative Execute the decision Evaluate the result
- 15. Is the approachmore hierarchical or consensual? Hierarchical A Stable environment is created Managers at the lower level are not allowed in the decision making Mostly professionals at the upper level make the decisions Decisions are relatively modest and professionals at lower level do not need to have a say in the decision making process. Disadvantage is that the environment becomes static and intricate.
- 16. How are employeestreated? How are they expected to behave day by day? They are treated as resource Complete work on allotted time Should follow corporate decorum in order to bring uniformity
- 17. What is theapproach of getting work done? Identification of problem Problem solving plan Execution of plan Sometimes due to some minor problem whole plan needs to be changes
- 18. Emphasis more ongroup collaboration or individual? Do people pay more attention to methods or results? More on group collaboration Individual rewards are also there Open to give their opinions Both according to the situation
- 19. What is thetolerance for risk? Are the strategies more daring or conservative? Enterprise Risk Management Risk management matrix Continuous audit and review
- 20. How consumer serviceis done? Pursuing innovation in two levels- 1. High end level 2. Low end level
- 21. Thank You Group No.7 Satyam Bansal - 20DM190 Shefali Satija - 20DM196 Shreya Singh - 20DM202 Shubham Tyagi -20DM208 Snigdho Suman Paul - 20DM214 Sumant kumar - 20DM220