Objective factors influencing Perception

Objective factors influencing Perception

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  Objective Factors Influencing Perception
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  External factors influencing perception Howdo we explain that individuals may look at the same thing, yet perceive it differently? A number of factors operate to shape and sometimes distort perception. These factors can reside in the perceiver in the object or target being perceived, or in the context of the situation in which the perception is made . So objective factors or external factors are the characteristics of perceived object, an event or a person.
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  size The bigger thesize of the perceived stimulus, the higher is the probability that it will be noticed. Dominance is established by size and it overrides other things and thereby enhances perceptual selection. Size attracts the attention of the individual
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  For example Afull page spread advertisement attracts more attention than a few lines in a classified section . The reason is not difficult to seek . The size establishes dominance and enhances perceptual selection.
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  THIS IS BIG THISIS SMALL
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  Intensity Intensity is closelyrelated to size . The intensity principle of attention states that the more intense the stimuli , the more likely it is to be perceived .
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  For example Whilereading a passage, a person comes across a few lines printed in bold letters. He automatically pays more attention to these lines. Underlined sentences and so the ones in italics are generally more attentively read. As another example , a loud noise or strong odour will be noticed more than a soft sound and weak odour . Advertisers also use intensity to attract and gain the consumer’s attention.
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  Frequency Repeated external stimulusis more attention gaining than a single one, so states the frequency principle. Repetition is one of the most frequently used techniques in advertising and is the most common way of attracting the people’s attention. Frequency results in making people aware of the stimulus.
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  Motion The movement principlesays that people pay more attention to a moving object than the stationary ones . For example People will be attracted more by a running train than one standing on the platform
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  Contrast As per contrastprinciple , the external stimuli which stands out against the background will receive more attention . A contrasting effect can be caused by color, or any unusual factor.
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  For example ,safety signs with black lettering on a yellow background or with white lettering on a red background are more attention –attracting.
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  Novelty Novel or somethingunique or a peculiar idea is likely to attract anyone’s attention. A theory called the mere exposure effect states that people tend to become attracted to a novel stimuli if it was repeated over and over again.
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  We tend togroup close things and similar things together. Members of any group that has clearly distinguishable characteristics in terms of features or color are often perceived as alike in other, unrelated characteristics as well. Similarity
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  Proximity means closeness,either in terms of physical distance, personal relationship, or length of time. Proximity is an important factor for formation of groups. For the same reason an individual behavior may be perceived to be group behavior. Proximity
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  Research has shownthat Physical proximity plays a very important role in promoting attraction. It was found that most people tend to become attracted to people who live near by them.
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  All balls arenot happy
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  References  http://www.citeman.com/2849-factors-influencing-perception.html  http://www.psychologydiscussion.net/perception/perception-meaning- definition-principles-and-factors-affecting-in-perception/634 http://study.com/academy/lesson/factors-that-influence-perception-in-the- workplace.html
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  Thank you