Obtaining an entrepreneurship, business, and leadership idea

Obtaining an entrepreneurship, business, and leadership idea

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  Obtaining an entrepreneurship, business, andleadership idea Sergio Pinzon
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  Agenda • Recap • Today’stutorial • Turning drawing into innovative and creative ideas • The Unlikely bright idea • Creative Mashup Time • Housekeeping • Homework
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  Ideation tools Worst ideaQuestioning assumption tool
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  Today’s tutorial Your projectfor A2 will focus on various topics related to entrepreneurship, business, and leadership With that in mind, , I've put together a workshop where we'll skip the words and use some drawing exercises to help you clearly identify an issue and map out a solution.
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  Exercise 1: Turningdrawing into innovative and creative ideas Feel Inspire Identify Reflect Ideate Define Check and feedback
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  Exercise 2: TheUnlikely bright idea •Example Combo: Remote Work + A Bicycle •Example Bright Idea: A subscription service that delivers pre-packed, ergonomic desk setups (including a portable treadmill desk) on a bicycle courier to temporary work sites or Airbnbs. It promotes active remote work. The Business Context The Random Object Remote Work A Telescope Team Leadership A Rubber Band E-Commerce A Bicycle Data Security A Library Accountability A Sandwich Forced association
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  Exercise 2: TheUnlikely bright idea Select one concept from List A and one from List B. Force these two unrelated concepts/ words to generate a new, viable business or leadership idea. The idea can be crazy, but it absolutely must solve a real problem! The Business Context The Random Object Remote Work A Telescope Team Leadership A Rubber Band E-Commerce A Bicycle Data Security A Library Accountability A Sandwich
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  Important: From MindMap to Disruptive Solution & Leadership Strategy • For this project, you'll be starting with the Mind Maps you created for Assessment 1. Use those maps to pinpoint a clear problem or issue that your group wants to tackle • Your solution MUST be expanded significantly—it needs to go far beyond simple fixes to genuinely warrant being called innovative and creative.
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  Exercise 3: Creative MashupTime! • In your groups, apply the Forced Association technique, take the problem you identified in your Mind Maps. Now, intentionally combine and mash up those problems and add external concepts to generate a wide range of creative solutions.
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  Example • Using theevaluation criteria, review and assess the following example • https://www.youtube.com/watch?v=_Z4fehz3TVA • https://www.youtube.com/watch?v=JL7fsyDTejs
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  Project Format • Anygenre can be selected • Sketch • Interview • Scenario • News report • Animation, etc • You should not present a PowerPoint deck of slides as your production.
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  Key focus areas •DataVerification: Ensure all the data and assumptions supporting your problem statement are accurate and verified •Craft a Clear Narrative: Clearly articulate both the Problem you are solving and the Solution you are proposing. Make the connection between those two •Refine Your Idea & Be Bold: Push past simple fixes. This is the time to go for the ambitious "moon shot!" Don't hesitate to propose genuinely bold and innovative solutions that disrupt the status quo.
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  Homework and reminders • ConsultationSession: I will be holding a consultation session this Wednesday at 3:00 PM. Email me directly if you are interested in attending • Project Work: Continue working diligently on your projects and bring all your questions with you next Monday • Assignment Deadline: The submission deadline for assignment 2 is Wednesday, 22 October, 2025.
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  Takeaways: Obtaining an entrepreneurship,business, and leadership idea Identify your passion and skills Explore your network Talk to friends, family, or colleagues about their needs and frustrations. Seek inspiration Read books, listen to podcasts, or watch videos Attend Workshops and Networking Events Brainstorm your ideas