Off The Wall By Resource Interactive
- 1. Off The Wall Overview & Capabilities: An ecommerce experience for brands and their fans on facebook Presented by Resource Interactive COPYRIGHT 2009 RESOURCE INTERACTIVE. PROPRIETARY AND CONFIDENTIAL.
- 3. resource interactive · Top independent, privately-held digital marketing agency · Founded in 1981 · WBEN-certified · Recently named Top Workplace by WSJ · 275+ associates · Offices: Columbus, Cincinnati, Chicago & Palo Alto
- 4. industry-focused expertise BRANDED CONSUMER MANUFACTURING RETAIL PACKAGED & SERVICES GOODS
- 5. industry-focused expertise CONSUMER BRANDED RETAIL AND E- PACKAGED MANUFACTURING COMMERCE GOODS & SERVICES
- 6. we interpret the voice of the consumer in the digital age 12+ years of thought leadership dedicated to consumer insight two books focused on online consumer behavior extensive, ongoing digital what women want millennial research.
- 7. envisioning next. empowering now. • Dedicated R&D team • 3 Core Areas of Focus: emerging technologies and partners, consumer behavior, cultural trend mapping • Application: Identify opportunities for client prototyping and testing
- 8. service offerings Digital Marketing & Media digital marketing planning Consumer search Research display advertising and social Insights email Analytics mobile Emerging Experience Design Trends & Development and ecommerce Technologies web sites mobile apps
- 10. What is it? • Off the Wall is a SAS (software as a service) solution that allows Facebook users to purchase products directly from leaving Facebook. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 11. How it works: A brand posts an item for purchase as a status update to its Facebook page. Fans can purchase the product directly from their live They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 12. Off the Wall features: • Fully customizable look and feel • Complete in-wall checkout process (product details, customer information, shipping options, etc.) • Maintains all commerce functionality when shared with friends • Ecommerce platform independent • Verisign Certified, PCI-compliant hosted environment • Initial setup and deployment within a few weeks • Performance-based compensation model COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 13. OTW Self-Serve Brand Campaign (Creation via Bookmarklet) COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 14. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 15. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 16. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 17. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 18. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 19. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 20. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 21. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 22. (Interaction on Brand Fan Page or Personal News Feed) COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 23. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 24. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 25. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 26. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 27. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 28. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 29. The Network Effect: • The average Facebook user has 130 friends. If a brand with 100,000 fans publishes an Off The Wall e-commerce- enabled status update, it is one click away from being shared with up to 13 million Facebook users. A brand with one million Facebook users has the potential to reach up to 13 million and more. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 30. Why use Off the Wall: • Increase incremental revenue through an innovative and highly engaging channel • Cost effective opportunity to vest commerce within social media • Treat fans with some degree of reward • Obtain 1st mover and market advantage COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 31. Ways to use Off the Wall: • • Product introductions • Limited editions, limited inventory • Refurbs, returns • • OPTIONAL: Media rich eCommerce (Off the Wall status update with video, product selector, mini configurator, etc. COPYRIGHT 2009 RESOURCE INTERACTIVE INC. PROPRIETARY AND CONFIDENTIAL
- 32. Thank you! Brandon Bornancin 614.410.3164 [email protected] www.resource.com