Ola cabs

Ola cabs

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  INTRODUCTION  OLA cabs,popularly known as OLA, is a mobile app for personal transportation in India.  It was founded on 3 December 2010 by Bhavish Aggarwal(CEO) & Ankit Bhati.  Slogan of OLA is ChaloNiklo.
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  SERVICE  This cabservice supports both cash and cashless payment options with OLA money.  OLA started more services such as ola cafe, ola store, ola shuttle, ola money & ola corporate.  On November 2014 ola also started auto rickshaw service on its mobile app.
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  ACQUISITIONS  In march2015, ola Cabs started Bangalore based cab service TaxiForSure for about $200 million.  By November 2015, ola also purchased minority stack in Zipcash.
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  EMPLOYEE RELATION  Olacabs has tied up with Avanti Learning Centers for a good cause.  Ola Gurukul will start off with a batch of 500 students in Mumbai.  The initiative will be extended to provide free stationary, books and other apparatus for the top performance of a student.
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  CRITICISM  Ola cabstechnology came under criticism regarding the security of its mobile app.  The refund policy of ola cabs has been criticised because of billing errors caused by technical glitches in their system.
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  SWOT ANANLYSIS STRENGTH  Firstmover advantage as a taxi aggregator in india.  Huge customer base & due to network effect it is increasing.  Rapid expansion and online application. WEAKNESS  Drivers are the face of the company and hence their misbehaviour directly effects the brand image.  While the demand is huge, amount of cash burning is huge and monetization is very difficult.
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  OPPURTUNITIES THREATS  Increasinginternet penetration & smart phone users.  Shifting of consumers towards convenience creates huge demands.  Acquisition of smaller players.  Rising competition.  Presence of many national players.  Absence of clear government regulations in developing countries.  Customer loyalty is less in this industry.
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  AWARDS AND RECOGNITIONS Ola bags startup of the year award in economic times startup awards 2015.  Ola President’s Award for Exceptional Achievement.  Ola’s Media and Communications Award.  Ola Technical Services Award.
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  A COMBINED WORK OF JAYASREE KEERTHIPRIYA NETHRAVATHI