Online engagement

Online engagement

• 1.
  Building Community Engagement An online strategy for Willowbank School 2010
• 2.
  Context • Willowbank School •  Multi-cultural •  Multi-lingual parent group •  Approximately 800 learners •  Silver Enviro School
• 3.
  Issues •  Communication withparent group perceived as erratic •  Newsletters not checked online by all parents •  Website often perceived as out of date •  Aiming to be a paperless school
• 4.
  Proposal •  Discover thepotential of virtual environments to develop an online strategy to nurture relationships with our various communities through the use of social media.
• 5.
  Opportunities •  Parents informed on a continuous basis via Facebook and Twitter •  Marketing of events and needs reaches the widest possible audience •  Business sponsorship possibilities through online advertising •  Ability to utilise language tools on applications allowing equitable access to information for non English speakers – Facebook has 69 language options and Twitter has 6. •  Opportunities to post links to websites and posts on supporting learning at home •  Facebook supports the use of Survey Monkey for community surveys and feedback •  Facebook and Twitter able to reach a wide audience over a short period of time to facilitate planning for 10th anniversary •  Clobby Group Chat – chatroom for invited guests on Facebook – generate focus groups
• 6.
  Facts •  More than55.8% of Facebook users are female •  More than 41.9% of Facebook users are in the 25-44 age range •  http://www.checkfacebook.com/ •  Twitter allows for short tweets which can redirect to a web page or act as reminders •  Facebook allows for embedding of photos, video, surveys and larger amounts of information as well as possibilities for business sponsorship
• 7.
  Risks and Rewards Risks Rewards •  Online environments can be •  Continuous, up to date open to hacking streaming of information •  Not all parents will have •  Parent community informed access to online environments of updates and availability of information •  Consistent monitoring of sites and tweets/posts •  Quick, easy to access required information provided in a variety of languages •  Teacher facebook accounts need to be privacy protected
• 8.
  Impact •  Community informedof information and events •  Paperless school a possible reality •  Administration of accounts required by SLT •  Facebook and Twitter settings required to be tightly controlled •  Social Media etiquette professional learning required for teachers and available to parents
• 9.
  Suggestions •  Facebook accountin the name of Willowbank School created •  Twitter account in the name of Willowbank School created •  An online strategy account to be set up for the updating and monitoring of the above accounts
• 10.
  Action Plan •  Professionallearning for staff and parents •  Facebook and Twitter etiquette resources available •  Specific administrator email set up so that school has continuing access •  Careful monitoring of privacy and sharing settings •  Professional updates and tweets •  Monitoring of site by SLT
• 11.
  Personnel •  Administrator ofstrategy •  ICT facilitator liaison for professional learning •  Marketing Strategist support •  Teacher input •  Parent education and support
• 12.
  Timeline Term 2: Term 3: •  Accounts set up •  Teacher education on online etiquette •  Strategy advertised to parent community •  Online strategy explored for business opportunities •  Initial posts completed •  Aiming for X to sign up within term 3 •  Incentives for “liking” and “re tweeting” of posts
• 13.
  Who is usingsocial media? Twitter Facebook •  Several professionals •  Gifted Kids Programme •  @yis – Yokohama •  Allergy New Zealand International School •  TED •  @sumprimary – Summerlands Primary •  JPPS Elementary School – •  @tawaint – Tawa Canada Intermediate School •  Kidicorp •  @ptengland – Point England School
• 14.
  What would wetweet/post? Tweet Post •  Notices •  Event videos •  Sports results •  Event photos •  Sports cancellations •  Links to websites/ KnowledgeNet •  Reminders for mufti etc •  Information for parents •  Meeting reminders •  Event information •  Newsletter links on website •  Surveys
• 15.
  Ongoing Analysing Monitoring •  Engagement •  Reputation online •  Trawl content on Facebook •  Growth of community and Twitter •  Visits to individual pages •  Tweet funnel for monitoring of tweets to align with •  http://www.facebook.com/ Willowbank values insights •  http:// openfacebooksearch.com/ •  http:// www.socialmention.com/
• 17.
  Traffic Generators •  Generatevia existing strategies ie newsletter •  Buttons on website •  Email to parents •  Print run in partnership with local newspapers
• 18.
  How does thisall fit together? • Semi Private • S, T, P use • Password protected • Learning focus KnowledgeNet Twitter Facebook
• 19.
  Looking to thefuture … A recent report indicated the top six technologies that will impact on education in the next 3-5 years: Major Impact Challenges •  Cloud computing •  Poor digital media literacy for educators •  Collaborative environments •  Out of date pedagogy and materials •  Poor strategy on evolution •  Game based learning •  Failure to adapt •  Mobile technology •  Lack of support for non traditional •  Augmented reality learning environments •  Flexible displays http://thejournal.com/Articles/2010/04/13/6-Technologies-That-Will-Shape-Education.aspx?Page=1
• 20.
  Still unsure? •  http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
• 21.
  Activity to date • 5 followers •  12 people like us •  11 tweets •  6 posts to wall •  Follow us on twitter •  1 photo album @willowbanknz •  1 discussion •  Like us at: http://www.facebook.com/ pages/Howick/ Willowbank-School/ 125796360796155
• 22.
  Web links •  http://www.checkfacebook.com/ • http://www.businessweek.com/idg/2010-06-19/keep- kids-safe-on-facebook.html •  http://www.pcworld.com/article/199162/ can_you_really_trust_facebook.html?tk=hp_new •  http://www.nzherald.co.nz/technology/news/ article.cfm?c_id=5&objectid=10650497&pnum=2 •  http://thejournal.com/Articles/2010/04/13/6- Technologies-That-Will-Shape-Education.aspx?Page=1