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Online Marketing PART 7-Technology as a facilitator
The document discusses the evolution of online marketing and how technology facilitates digital transformation. It highlights how social media, internet, and digitization are connecting companies with hyper-personalized customers through big data. Artificial intelligence is discussed as the next level that will enable predictive and proactive customer service. Machines learning from customer interactions and data will help provide increasingly personalized experiences.
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Online Marketing PART 7-Technology as a facilitator
- 1. Online Marketing Building brandswith digital in the core
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- 24. Facebook was downfor 27minutes Internet Social Media Digitiz ation
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- 41. Professional Nostalgia - Emotion- having fun Personal Achievement - Success - Aspiration We spent time! We invest time! 1 2 3 4 c c
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- 43. Social Media Internet Digitiz ation social networking space Interest/ topicbased “real life”/ relationship based permanent temporary
- 44. Social Media Internet Digitiz ation social networking space Interest/ topicbased “real life”/ relationship based permanent temporary private public
- 45. Social Media Internet Digitiz ation social networking space Interest/ topicbased “real life”/ relationship based permanent temporary private public
- 46. social networking space Social Media Internet Digitiz ation oneto manyone to one permanent temporary
- 47. social networking space Social Media Internet Digitiz ation oneto manyone to one permanent temporary
- 48. social networking space Social Media Internet Digitiz ation oneto manyone to one permanent temporary
- 49. social networking space Social Media Internet Digitiz ation oneto manyone to one permanent temporary
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- 54. social customer care 2010 - 2017 600% Social Media Internet Digitiz ation 2010 2014 12% CV 58% 2017 CV 74%
- 55. social customer care can be hard! Social Media Internet Digitiz ation
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- 59. Social Media Internet Digitiz ation 6 rules ofparticipation listen ask questions open personal engagementhonest ☺ thank you sorry
- 60. social customer care what your customer wants 58% 74% 92% to be treated with dignity 58% 76% their problems to be fixed 74% an explenation 72% a thank you
- 61. Internet Digitiz ation social customer care can be hard! Social Media What’s your reaction?
- 62. social media canbe hard!
- 63. social media canbe hard!
- 64. social media canbe hard!
- 65. social media canbe hard!
- 66. social media canbe hard! Totale ridiculous photo. At least have something realistic … Give moms a break. I prefer running naked with my children
- 67. social media canbe hard! Totale ridiculous photo. At least have something realistic … Give moms a break. I prefer running naked with my children Amazing! Inspiring!… I’m a mum and can be stunning. She looks awesome!!! Be inspired ladies. Not easy but achievable…
- 68. social media canbe hard! #fail #fail to predict the audience’s receptivity to pay sufficient attention to detail
- 69. social media canbe hard! #fail #fail to predict the audience’s receptivity to pay sufficient attention to detail
- 70. social media createsnew opportunities!
- 71. social media createsnew opportunities! Here is what you need to do to subscribe and follow the Uk'shona Kwelanga drama series according to Sanlam: 1. SMS your name and surname to (+27) 45603. 2. Save '(+27) 073 174 4396' as 'Sanlam Funeral' in your contacts. Sanlam says you won’t receive any messages if this step is skipped. 3. You will be sent the daily episodes on WhatsApp every day for 7 days.
- 72. Assignment PART 5 Workin groups of 3/4 Choose a company you(r group) should have a online marketing update. Criteria: • low or inactive on social media • only a basic website up and running (information only) To do: What digital value can you create where your customer comes first? Select 2 social media channels which will use (make sure that your influencers match your social media channels!)
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- 74. Social Media Internet Digitiz ation connecting with the(hyper)personal customer
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- 76. Social Media Internet Digitiz ation mainwhile customers areleaving a data trail
- 77. Social Media Internet Digitiz ation BIG data isthe secret weapon for the next level of customer relationship
- 78. Social Media Internet Digitiz ation it’s not aboutbig data it’s about big relevance
- 79. Social Media Internet Digitiz ation “Why are weusing customer data?” 1 million dollar question
- 80. Social Media Internet Digitiz ation BIG wisdom BIG help BIGpersonalisation
- 81. Social Media Internet Digitiz ation every good conversationstarts with a good listening
- 82. Social Media Internet Digitiz ation every good conversationstarts with a good listening
- 83. Assignment PART 5 Workin groups of 3/4 Choose a company you(r group) should have a online marketing update. Criteria: • low or inactive on social media • only a basic website up and running (information only) To do: What are your customers saying about your company? Analyse 10 messages Who said what? Tone of voice? Reaction of the company?
- 84. Social Media Internet Digitiz ation BIG wisdom BIG help BIGpersonalisation
- 85. Internet Social Media Digitiz ation a customer relatonshipthat is faster-than-real-time
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- 89. Social Media Internet Digitiz ation BIG wisdom BIG help BIGpersonalisation
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- 91. Internet Social Media Digitiz ation a world of one size fits none
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- 93. Internet Social Media Digitiz ation 41% use my datato provide a personalized service
- 94. Internet Social Media Digitiz ation 44% use my datato improve your service
- 95. Internet Social Media Digitiz ation 46% use my datato feed me personalized information
- 96. Internet Social Media Digitiz ation companies will haveto win the customers trust to win over the market.
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- 98. Internet Social Media Digitiz ation the next level whenscience fiction becomes science
- 99. Internet Social Media Digitiz ation machines enable us toovercome physical limitations
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- 102. Internet Social Media Digitiz ation computers changed theworld at high speed
- 103. Cognification AI - ArtificialIntelligence Internet Social Media Digitiz ation
- 104. Cognification AI - ArtificialIntelligence Internet Social Media Digitiz ation
- 105. Cognification AI - ArtificialIntelligence Watson helps out with curing cancer Internet Social Media Digitiz ation
- 106. Cognification AI - ArtificialIntelligence Watson helps out with curing cancer 80% more accurate Internet Social Media Digitiz ation
- 107. Watson tackles yourtax returns. Internet Social Media Digitiz ation
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- 111. Over the next5 years most “knowledge jobs” will transition to cognitive robotics. Internet Social Media Digitiz ation
- 112. Cognification AI - ArtificialIntelligence
- 113. Cognification AI - ArtificialIntelligence
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- 116. The perfect storm GoogleTensorFlow Internet Social Media Digitiz ation
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- 127. The Photo EditingFuture Is Based on Machine Learning
- 128. Internet Social Media Digitiz ation Online shopping canbe a pain in the ***
- 129. Internet Social Media Digitiz ation AI support inonline shopping
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- 131. The more peopleuse AI the smarter it gets! Internet Social Media Digitiz ation
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- 134. Internet Social Media Digitiz ation almost passing the turingtest (June 2014)
- 135. Internet Social Media Digitiz ation companies will start to implement human like customer service
- 136. companies will start to implement human like customer service Internet Social Media Digitiz ation
- 137. Internet Social Media Digitiz ation companies will start to implement human like customer service
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- 139. Internet Social Media Digitiz ation people will prefer programmedfriendliness over authentic unfriendliness
- 140. Internet Social Media Digitiz ation people will prefer programmedfriendliness but remember technology will never replace love!