Film Billing & Opening title 
analysis
Key Terms 
• Film title 
• Film credit 
• Billing 
• Opening sequence 
• Title sequence 
• Opening credits 
• Closing credits 
• Possessory/possessive Credits 
• Cold open / teaser 
• Top billing 
• Last billing
Key Terms DEFINITIONS 
Film 
Title 
Film 
Credit 
Billing 
(Top & Last) 
Opening 
Sequence 
(Cold-open/ 
Teaser) 
Title 
Sequence 
Opening 
Credits 
Closing 
Credits 
Title of film Name and/or 
role of person 
worked on film 
The process 
of placing 
titles and 
credits in a 
film 
The opening of a film 
More modern films that 
set a scene in the 
opening which creates 
enigma (like a trailer) is 
called cold open or 
teaser. Example = 4-3-2- 
1 opening 
The opening credits of 
a film in which the 
title and credits are 
separate from the film 
itself 
Ex James Bond 
The credits and the 
beginning of the film 
The credits 
and the end 
of the film 
Top = most 
important 
Last = least 
important 
http://www.youtube.com/watch 
?v=4uaYiWu7uZs&safe=active
Think of how titles and credits have 
changed over time 
-used to just be text on blank screen! 
http://www.youtube.com/watch?v=pwwxklLotJ8& 
safe=active 
http://www.artofthetitle.com/title/the-girl-with- 
the-dragon-tattoo/ 
Now there are: 
-music 
-CGI 
-text animation 
-images/footage etc 
-separate narratives from the film 
-symbolism and enigma
Definition (wiki) 
• In a motion picture, television program, or video game, the 
opening credits are shown at the very beginning and list the most important 
members of the production. 
• They are now usually shown as text superimposed on a blank screen or static 
pictures, or sometimes on top of action in the show. 
• There may or may not be accompanying music. 
• Where opening credits are built into a separate sequence of their own, the correct 
term is title sequence (such as the familiar James Bond and Pink Panther title 
sequences).
Title only billing 
• Nevertheless, "title-only" billing became an established form for summer blockbusters in 1989: 
– Ghostbusters II 
– Lethal Weapon 2 
– The Abyss following the practice. 
– Clint Eastwood has omitted opening credits (except for the title) in every film that he has directed 
since1980. 
– Other films to only show title: 
• 2001: The Mummy Returns 
• 2004: Teacher's Pet 
• 2005: Batman Begins 
• 2006: Hostel 
• 2007: Hostel: Part 2 
• 2008: The Dark Knight 
• 2009: Avatar 
• 2010: How to Train Your Dragon 
• 2010: Inception 
• 2012: The Dark Knight Rises
Rules/REGULATIONS/exceptions 
• http://en.wikipedia.org/wiki/Billing_(filmmaking) 
• There are MANY complicated rules but they must be followed. Read through the above website for understanding of these rules. 
You must consider this when you make your opening sequence. 
• There are considerations of fame, role, length of time in film etc. 
• Basically the stars all want top billing! 
• Sometimes actors have to fight/argue their way with studios (sometimes they want to be first and sometimes studios want the 
more sellable and famous stars first) 
Example 1: 
• Miami vice = was supposed to be Colin Ferrell for top billing but after Jamie Foxx won academy award he wanted to be top (first 
name). He got it even though his role is not as long as Colin’s! Colin received top bill in closing credits. (agreement made) 
Example 2 
• Seven = Kevin Spacey’s name not in opening credits as it would give away his identity as the killer…..he is in end credits of course 
Example 3 
• Hannibal = Gary Oldman had extensive make-up done for his role and didn’t want his name in credits!!! (He didn’t want the fame 
like most stars)
Coursework 
• A good portion of the task of making an opening 
sequence is how you apply titles/credits 
• You MUST show titles and credits 
• Weaker pieces of C/W tend to just have the title 
at the end on a black screen which is not even 
common in contemporary films!
Genre 
• Keep genre in mind when looking at film’s 
titles and credits! 
• (Remember the PURPOSE of the film/opening)
Film choice – in your genre! 
• Any opening sequence or title sequence from a film 
– DVD 
– Netflix 
– Artofthetitle 
– Whatthetitles.com 
– Youtube is limited!!!! 
• MUST HAVE TITLES AND CREDITS!!!!! 
RED = complete a title only sequence (example = signs) 
YELLOW = complete a regular opening sequence with simple 
background footage (example = 
crash) 
GREEN = complete a regular opening sequence with 
narrative/story (example = juno)
Juno
Juno opening details 
Style & purpose 
of opening 
-opening sequence 
-title sequence 
-teaser 
Length of 
opening 
Type of font Colour of font Animation of 
text 
Placement of 
text 
Style: 
-standard opening 
sequence 
& 
-animated title 
sequence 
_______________ 
Purpose: 
-establish indie style, 
character and setting 
2:26 
_______________ 
Why? 
Short and sweet 
establishments. 
Sans serif (like a 
amateur drawing) 
_______________ 
Why? 
Teen theme 
Multiple – yellow, 
orange, pinks 
_______________ 
Why? 
Cheerful colours 
Like an amateur 
drawing (wiggling) 
_______________ 
Why? 
Not serious, comedy 
appeal 
All over the screen in 
various places 
(depending on the 
visuals 
_______________ 
Why? 
No significance
Juno Full list of titles
Start of opening 
The film starts as a standard opening sequence 
which is normal footage which establishes: 
• the main character 
• and the setting
Style of opening 
• The film then transitions into animation which 
more is similar to a title sequence style.
CREDIT 1 
• Time: .12 
• Possessory 
• Distributing company 
Typical to have distribution company as first 
credit as they invested the money have 
ownership of film
CREDIT 2 
• Time: .17 
• Possessory 
• Production company 
Next it is the production company as they 
have a large role as they produced the film, 
they have 
control over where film was filmed sets, 
filming, editing etc.)
CREDIT 3 
• Time: .21 
• Crew 
• Director 
Director has 1st credit as their role is quite 
important in this film (above the actors as they 
come after)
TITLE 4 
• Time: .28 
• Title of the film 
The title of film has the biggest size and the 
animation flashes in order it gets the most 
attention and is very noticeable. 
The main actress 
Ellen Page is 
placed in the 
shot as she is 
quite important
Credit 4 
• Time: .35 
• Cast 
• Main actor gets top 
billing (first credit)
Credit 5, 6, 7, 8 
CREDIT 5 CREDIT 6 CREDIT 7 CREDIT 8 
Time: .40 
Cast 
Main Actor 2 
Time: .44 
Cast 
Supporting Actor 1 
Time: .52 
Cast 
Supporting Actor 2 
Time: .58 
Cast 
Actor

Opening credits analysis

  • 1.
    Film Billing &Opening title analysis
  • 2.
    Key Terms •Film title • Film credit • Billing • Opening sequence • Title sequence • Opening credits • Closing credits • Possessory/possessive Credits • Cold open / teaser • Top billing • Last billing
  • 3.
    Key Terms DEFINITIONS Film Title Film Credit Billing (Top & Last) Opening Sequence (Cold-open/ Teaser) Title Sequence Opening Credits Closing Credits Title of film Name and/or role of person worked on film The process of placing titles and credits in a film The opening of a film More modern films that set a scene in the opening which creates enigma (like a trailer) is called cold open or teaser. Example = 4-3-2- 1 opening The opening credits of a film in which the title and credits are separate from the film itself Ex James Bond The credits and the beginning of the film The credits and the end of the film Top = most important Last = least important http://www.youtube.com/watch ?v=4uaYiWu7uZs&safe=active
  • 4.
    Think of howtitles and credits have changed over time -used to just be text on blank screen! http://www.youtube.com/watch?v=pwwxklLotJ8& safe=active http://www.artofthetitle.com/title/the-girl-with- the-dragon-tattoo/ Now there are: -music -CGI -text animation -images/footage etc -separate narratives from the film -symbolism and enigma
  • 5.
    Definition (wiki) •In a motion picture, television program, or video game, the opening credits are shown at the very beginning and list the most important members of the production. • They are now usually shown as text superimposed on a blank screen or static pictures, or sometimes on top of action in the show. • There may or may not be accompanying music. • Where opening credits are built into a separate sequence of their own, the correct term is title sequence (such as the familiar James Bond and Pink Panther title sequences).
  • 6.
    Title only billing • Nevertheless, "title-only" billing became an established form for summer blockbusters in 1989: – Ghostbusters II – Lethal Weapon 2 – The Abyss following the practice. – Clint Eastwood has omitted opening credits (except for the title) in every film that he has directed since1980. – Other films to only show title: • 2001: The Mummy Returns • 2004: Teacher's Pet • 2005: Batman Begins • 2006: Hostel • 2007: Hostel: Part 2 • 2008: The Dark Knight • 2009: Avatar • 2010: How to Train Your Dragon • 2010: Inception • 2012: The Dark Knight Rises
  • 7.
    Rules/REGULATIONS/exceptions • http://en.wikipedia.org/wiki/Billing_(filmmaking) • There are MANY complicated rules but they must be followed. Read through the above website for understanding of these rules. You must consider this when you make your opening sequence. • There are considerations of fame, role, length of time in film etc. • Basically the stars all want top billing! • Sometimes actors have to fight/argue their way with studios (sometimes they want to be first and sometimes studios want the more sellable and famous stars first) Example 1: • Miami vice = was supposed to be Colin Ferrell for top billing but after Jamie Foxx won academy award he wanted to be top (first name). He got it even though his role is not as long as Colin’s! Colin received top bill in closing credits. (agreement made) Example 2 • Seven = Kevin Spacey’s name not in opening credits as it would give away his identity as the killer…..he is in end credits of course Example 3 • Hannibal = Gary Oldman had extensive make-up done for his role and didn’t want his name in credits!!! (He didn’t want the fame like most stars)
  • 8.
    Coursework • Agood portion of the task of making an opening sequence is how you apply titles/credits • You MUST show titles and credits • Weaker pieces of C/W tend to just have the title at the end on a black screen which is not even common in contemporary films!
  • 9.
    Genre • Keepgenre in mind when looking at film’s titles and credits! • (Remember the PURPOSE of the film/opening)
  • 10.
    Film choice –in your genre! • Any opening sequence or title sequence from a film – DVD – Netflix – Artofthetitle – Whatthetitles.com – Youtube is limited!!!! • MUST HAVE TITLES AND CREDITS!!!!! RED = complete a title only sequence (example = signs) YELLOW = complete a regular opening sequence with simple background footage (example = crash) GREEN = complete a regular opening sequence with narrative/story (example = juno)
  • 11.
  • 12.
    Juno opening details Style & purpose of opening -opening sequence -title sequence -teaser Length of opening Type of font Colour of font Animation of text Placement of text Style: -standard opening sequence & -animated title sequence _______________ Purpose: -establish indie style, character and setting 2:26 _______________ Why? Short and sweet establishments. Sans serif (like a amateur drawing) _______________ Why? Teen theme Multiple – yellow, orange, pinks _______________ Why? Cheerful colours Like an amateur drawing (wiggling) _______________ Why? Not serious, comedy appeal All over the screen in various places (depending on the visuals _______________ Why? No significance
  • 13.
    Juno Full listof titles
  • 14.
    Start of opening The film starts as a standard opening sequence which is normal footage which establishes: • the main character • and the setting
  • 15.
    Style of opening • The film then transitions into animation which more is similar to a title sequence style.
  • 16.
    CREDIT 1 •Time: .12 • Possessory • Distributing company Typical to have distribution company as first credit as they invested the money have ownership of film
  • 17.
    CREDIT 2 •Time: .17 • Possessory • Production company Next it is the production company as they have a large role as they produced the film, they have control over where film was filmed sets, filming, editing etc.)
  • 18.
    CREDIT 3 •Time: .21 • Crew • Director Director has 1st credit as their role is quite important in this film (above the actors as they come after)
  • 19.
    TITLE 4 •Time: .28 • Title of the film The title of film has the biggest size and the animation flashes in order it gets the most attention and is very noticeable. The main actress Ellen Page is placed in the shot as she is quite important
  • 20.
    Credit 4 •Time: .35 • Cast • Main actor gets top billing (first credit)
  • 21.
    Credit 5, 6,7, 8 CREDIT 5 CREDIT 6 CREDIT 7 CREDIT 8 Time: .40 Cast Main Actor 2 Time: .44 Cast Supporting Actor 1 Time: .52 Cast Supporting Actor 2 Time: .58 Cast Actor