Operation Take Back The Media
2 likes2,679 views
This document outlines tactics for talking about Israel in a way that will help people listen. It suggests stating obvious facts about Israel to provide context, keeping discussions real by acknowledging complexities, being unexpected to grab attention, and seeing issues from different perspectives. As a last resort, it jokes that mentioning Israeli supermodel Bar Refaeli may help when other approaches fail.
Operation Take Back The Media
- 1. How to talk about Israel so people will LISTEN
- 2. Who am I? Sarah Tuttle- Singer
- 3. Who am I?
- 4. Who am I?
- 5. Who am I?
- 6. Free Speech at its Finest
- 7. Free Speech at its Finest
- 9. Why Bother?
- 10. Why Bother?
- 11. Why Bother?
- 14. Israel’s FB friends
- 18. Why Us?
- 20. Just the facts, ma’am
- 21. #fail
- 22. #fail
- 23. #fail
- 24. #fail
- 25. What War Zone?
- 26. What War Zone?
- 27. What War Zone?
- 28. What War Zone?
- 29. Tactics State the Obvious “For a country that makes so much news and noise in the international media, Israel is quite small.” -- David Horovitz Founding Editor, The Times of Israel
- 30. Tactics State the Obvious Keep it Real
- 31. Tactics State the Obvious Keep it Real
- 32. Tactics State the Obvious Keep it Real
- 33. Tactics State the Obvious Keep it Real
- 34. Tactics State the Obvious Keep it Real Be Unexpected
- 35. Tactics State the Obvious Keep it Real Be Unexpected
- 36. Tactics State the Obvious Keep it Real Be Unexpected
- 37. Tactics State the Obvious Keep it Real Be Unexpected
- 38. Tactics State the Obvious Keep it Real Be Unexpected
- 39. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently
- 40. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently
- 41. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently
- 42. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently Then, when all else fails…
- 43. Bar Refaeli!
Editor's Notes
- #4: I’m a single mom making her way in her adopted country.
- #5: i’m a blogger with times of israel. Since my dad isn’t in the audience, here are a few of my favorite titles. You know what’s awesome about toi? Founding editor davidhorovitz and designer grigdavidovich are freaking geniuses: they created a news site that would be part news part blog – basically, an open platform where people who feel passionately about israel could write. 800 bloggers later, and site traffic is great.
- #6: And when times of israel decided to take on someone to do social media, I came on board. And I love it, because it’s a thriving platform to talk about israel in a genuine and dynamic way. Let me tell you why I care about this.
- #9: How to talk about Israel without preaching to the choir, screaming, or getting an ulcer
- #19: I hate hasbara.
- #20: Identify: Who’s your target audience?Remember: Timezones. posting. Hedge your bets: Post more than once.“Vary your timezones” – Laura Ben David, NefeshB’Nefesh
- #22: Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
- #23: Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
- #24: Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
- #25: Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
- #27: And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
- #28: Israel: Getting our solar power since the mid 20th century.
- #29: Whenever I feel like watching my Berkeley friends heads explode, I mention Tel Aviv’s gay friendly track record. It’s like a non issue here. Unlike San Francisco which has branded itself on this, Tel Aviv just… is. Openminded, C’est la vie lifestyle.
- #45: How to talk about Israel without preaching to the choir, screaming, or getting an ulcer