Opportunity identification

Opportunity identification

• 1.
  Opportunity Identification Session4 1
• 2.
   What isan opportunity?  How do you identify opportunities?  What are the sources for identification of opportunities? 2
• 3.
  Present Products New Products Present markets Market Penetration Market Development New Markets Market Penetration Diversification 3
• 4.
  Opportunity identification andanalysis is not, however, just a matter of market research, financial analysis and other technical skills. It is also about connecting with real humans, whether they are entrepreneurs or customers. Opportunity Typology:  Opportunity Recognition  Opportunity Discovery  Opportunity Creation 4
• 5.
  In-class Exercise inOpportunity Identification 5