Optimize© is a medicines adherence solution provided by Green Light Pharmacy to improve patient adherence and health outcomes. It involves assessing adherence, creating a support plan, monitoring adherence over time, and referring patients to other services if needed. The service aims to help patients better manage their medications independently, improve understanding of medications, and reduce preventable hospital admissions and costs. It focuses on both unintentional non-adherence due to issues like access or understanding as well as intentional non-adherence using cognitive support and education plans.