Organizing for Innovation
David J Bland
Thursday, August 6, 2015
@davidjbland
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
@davidjbland
@davidjbland
@davidjbland
Product
Death
Cycle
@davidjbland
@davidjbland http://andrewchen.co/this-is-the-product-death-cycle-why-it-happens-and-how-to-break-out-of-it/
@davidjbland http://thefifthwave.files.wordpress.com/2013/02/sp-index-lifespan.jpg
Lean Startup from Eric Ries
@davidjbland
Lean Startup from Eric Ries
@davidjbland
start
here
@davidjbland
@davidjbland
@davidjbland
@davidjbland
@davidjbland https://medium.com/neo-innovation-ideas/spruce-the-corporate-minimum-viable-product-fc251dc1a424
@davidjbland https://medium.com/neo-innovation-ideas/spruce-the-corporate-minimum-viable-product-fc251dc1a424
@davidjbland https://medium.com/neo-innovation-ideas/spruce-the-corporate-minimum-viable-product-fc251dc1a424
@davidjbland https://medium.com/neo-innovation-ideas/spruce-the-corporate-minimum-viable-product-fc251dc1a424
@davidjbland
David J Bland
Principal Advisor
Neo San Francisco
@davidjbland http://dealbook.nytimes.com/2011/02/24/blockbusters-fall-and-netflixs-rise-in-pictures/?_r=0
@davidjbland
Retention
@davidjbland
Retention
@davidjbland
Satisfaction
@davidjbland
Reduce
Eliminate Create
Raise
Adapted from https://www.blueoceanstrategy.com/
New Value
Curve
@davidjbland
Reduce
Eliminate Create
Raise
Adapted from https://www.blueoceanstrategy.com/
Selection
Convenience
Personalization
Social Sharing
Customer Help
Rental Cost
Physical
Stores
Late Fees
@davidjbland
Adapted from https://www.blueoceanstrategy.com/
As a team, pick a high retention + low
satisfaction opportunity and sketch out
your strategy.
@davidjbland
value
time
Horizon 1
Core, ROI, Sustaining Innovation
@davidjbland
value
time
Horizon 1
Core, ROI, Sustaining Innovation
Horizon 2
Adolescent, New Business
@davidjbland
value
time
Horizon 1
Core, ROI, Sustaining Innovation
Horizon 2
Adolescent, New Business
Horizon 3
Disruptive Innovation
@davidjbland
value
time
Horizon 1
@davidjbland http://www.bloombergview.com/articles/2015-01-21/netflix-and-dvds-still-together
@davidjbland
value
time
Horizon 1
Horizon 2
@davidjbland http://www.statista.com/chart/2562/2014-emmy-nominations-by-network/
@davidjbland
value
time
Horizon 1
Horizon 2
Horizon 3
@davidjbland https://jobs.netflix.com/category/11/jobs
Open positions at Netflix
Quantitative
Qualitative
&
The Lean Startup
@davidjbland
Innovation Accounting
A term Eric Ries described in his book, The Lean
Startup: To improve entrepreneurial outcomes,
and to hold entrepreneurs accountable, we need
to focus on the boring stuff: how to measure
progress, how to setup milestones, how to
prioritize work.
@davidjbland Adapted from Scaling Lean by Ash Maurya
@davidjbland Adapted from Scaling Lean by Ash Maurya
@davidjbland Adapted from Scaling Lean by Ash Maurya
@davidjbland Adapted from Scaling Lean by Ash Maurya
@davidjbland Adapted from Scaling Lean by Ash Maurya
@davidjbland Adapted from Scaling Lean by Ash Maurya
@davidjbland Adapted from Scaling Lean by Ash Maurya
@davidjbland Adapted from Scaling Lean by Ash Maurya
As a team, identify which metric is the
riskiest assumption.
@davidjbland
Holding Accountable
Giving an Account
Corporations don’t lack
ideas, instead they have
trouble deciding which
ones to invest in.
@davidjbland
@davidjbland
@davidjbland
@davidjbland
@davidjbland
@davidjbland
@davidjbland The New Yorker
@davidjbland The New Yorker
@davidjbland
Pivots
Customer
@davidjbland
Pivots
Customer
Problem
@davidjbland
Pivots
Customer
Problem
Solution
@davidjbland
Recap
@davidjbland
What is organizing for
innovation?
@davidjbland
What is organizing for
innovation?Using actionable strategy tools that not
only define what you’ll do, but what you
won’t do.
@davidjbland
What is organizing for
innovation?Using actionable strategy tools that not
only define what you’ll do, but what you
won’t do.
Empowering teams to give an account
with leading indicators (i.e. traction
metrics).
@davidjbland
What is organizing for
innovation?Using actionable strategy tools that not
only define what you’ll do, but what you
won’t do.
Empowering teams to give an account
with leading indicators (i.e. traction
metrics).
Creating urgency and expectations with
incremental funding on Horizon 3.
@davidjbland
Q&A
@davidjbland
david@neo.com

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