Out of sight, not out of mind
Expanding & managing teams overseas
Resources and Guidelines
Rachel Delacour - CoFounder BIME by Zendesk
Lessons learnt from
incubating
internationally
From 2 cofounders to +1800 employees
Lessons learnt from
incubating
internationally
From 2 cofounders to +1800 employees
From managing to being managed !
BIME Analytics - Modern Business Intelligence
Measure and understand
the entire customer
experience
2-ish years ago...
Build better customer relationships
Zendesk’s family of products help organizations
understand their customers, improve communication,
and offer support when & where it’s needed most.
“
”
Keeping decentralized teams
happy
(at least trying to…)
It’s complicated
Relationships are
complicated
● High level of energy required
● People Product Profit
● Company grows, pain grows
Managing our first
US headquarters
It became a global business
We hired international talent for our cloud business
Located in Montpellier
MONTPELLIER
We found US business angels
Testing our aptitude for transatlantic communication
MONTPELLIER
Our business grew, we started to miss revenue opportunities...
MONTPELLIER
Credit @MikeSmith
What we did well,
thus would do again
#1 Take time to choose your local leader & empower him
Not a proxy
Ownership Culture
#1 Take time to choose your local leader & empower him
Not a proxy
Ownership culture
Local expert
#1 Take time to choose your local leader & empower them
Not a proxy
Ownership culture
Local expert Office presence
#2 1+1=1
Run
one combined
company
#2 1+1=1
Run
one combined
company
Trigger healthy
competition
#2 1+1=1
Run
one combined
company
Trigger healthy
competition
One workplace
experience
#2 1+1=1
Run
one combined
company
Trigger healthy
competition
One workplace
experience
Benefits
everywhere
#3 Manage cultural differences (easy to say, hard to do it well)
Sales team
motivation
#3 Manage cultural differences (easy to say, hard to do it well)
Sales team
motivations
Over
communication
#3 Manage cultural differences (easy to say, hard to do it well)
Sales team
motivations
Over
Communication
Contribution to
your content
creation
#3 Manage cultural differences (easy to say, hard to do it well)
Sales team
motivation
Over
Communication
Contribution to
your content
creation
Only speak
english
#4 Respect your people
RESPECT THE TIME ZONES
#5 Include MTP personnel in KC from the start
Ramp up your new
hires quicker. Proven.
Continue to hire
internationally to fuel
your expansion
#6 Leverage technology to bridge the 7,700 km between the two offices
Develop
closeness
Online global HR
system
What we didn’t do so well,
thus would do differently
#1 Management can never visit too often
#2 More cross-pollination of employees
Move employees
full time
Visa, lawyers, etc..
More product
people overseas
#3 Invest more in AV
#4 Be more prepared to brief your teams about salaries overseas
There is something called a local market value.
Now it’s our turn.
How Zendesk just kills it.
New mothership
SAN FRANCISCO
SÃO PAULO
COPENHAGENDUBLIN
LONDON
MELBOURNE
MANILA
SINGAPORE
MADISON MONTPELLIER
TOKYO
BANGALORE
BERLIN
Where Zendesk gets it right
Forgiveness
culture
Workplace
Experience 5*
Social
interactions
Financial
communication
Our CEO
communication
Relationships are complicated.
Over-communicate.
But avoid a meeting frenzy.
Technology helps.
Be ready to travel.
Try to enjoy.
Over-communicate.
But avoid a meeting frenzy.
Technology helps.
Be ready to travel.
Try to enjoy.
And Join STATION F
Thank you.

Out of Sight, Not Out of Mind - expanding & managing teams overseas