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Uploaded byChristine Brown, Marketing Consultant
Out of the blog fog
This document is a presentation by Chris Brown on blogging, emphasizing the importance of using blogs to generate business leads and connect with others. It covers topics such as choosing between self-hosted and free platforms, setting up a blog layout, and measuring readership. The presentation also includes resources and tips for new bloggers to enhance their blogging experience.
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Out of the blog fog
- 1. OUT OF THEBLOG FOG: Intro to Blogging Presented by Chris Brown May 1, 2010 Welcome to PodCampCleveland
- 2. Blogger since Feb2006 www.BrandAndMarket.com www.RealCareers.Blogspot.com www.NEOhioNews.com Just completed 801 st post Use blogging to Generate leads for my business Stay 2 steps ahead of the curve Learn new marketing tools Meet like minded people Own a full service marketing agency
- 3. Agenda Self hostedor “Free”? WordPress or Blogger or TypePad? Pros and cons of various formats Parts of a Post Setting up your Layout Good resources How to Measure Readership
- 4. Free or SelfHosted? What’s the goal of your blogging? Self, fun, keep up with family Business, professional, career Practice with a free blog Move to self hosted later
- 5.
- 6. Formats & YourLayout One, two or three columns Header – www.bighugelabs.com Widgets Comments About Me page – why it’s important Photo
- 7.
- 8. Parts of aPost Headline Date Body Photo Comments Tags Categories
- 9.
- 10. This is whatthe Blogger interface looks like
- 11.
- 12. Resources Drew’s MarketingMinute: New Bloggers Toolbox Branding & Marketing: Sites for New Bloggers Mike Sansone’s Converstations Blog Glossary
- 13. Mitch Cantor LorelleVanFossen Check SlideShare.net for awesome WordPress Resources
- 14. How to MeasureReadership # of Comments # of Subscribers # of Visitors Feedburner Google Analytics
- 15. How to GetReaders Comment on other blogs Ask Questions Tweet and Status Updates Share real information
- 16. More Questions? We’reall learning – in “beta!” Visit me at http://brandandmarket.com Twitter: ChrisBrown330 Have Fun and Good Luck!