OVERVIEW OF STRATEGY CONSIDERATIONS
- 1. ONE-PAGE MAGIC: Created by Ken MartinONE-PAGE MAGIC | No. 81 by Ken Martin Ken Martin 3 MAGIC CONSULTING Founder, Partner TRANSFORMATION PMO CONSULTANT London, United Kingdom OVERVIEW OF STRATEGY CONSIDERATIONS The objective of a competitive strategy is to generate a competitive advantage, increase the loyalty of customers and beat competitors. A good strategy identifies a few critical points of the current situation where the most effective results can be obtained by the focus of actions and resources. Click Here Contact 3 Magic Consulting: Email: [email protected] Tel: +44 121 318 5473 KEY QUESTIONS CURRENT Where are the ASIS organisational problems? TARGET Where does the business want to be in the market? POLICIES What policies to define to get organization to the “TO BE” state MEASURES How to measure strategy success? CUSTOMERS How to bring customers closer to the business? GROWTH How to Identify opportunities for growth & innovation? MARKET What’s the buying habits & behaviors of the customers? OPPORTUNITIES How best to leverage new opportunities? BEST IN CLASS What does the business do best in? DIRECTION Where is the company headed? OBJECTIVES What are the growth and financial objectives? LEADERSHIP Is there leadership commitment for the strategy? OPTIONS What are the strategic business opportunities? EVENTS What are the political, economic, social and tech events that could impact the business? BUSINESS OBJECTIVES FINANCIALS To increase earnings? MARKET SHARE To increase market share? CUSTOMERS To improve customer perception / retention? COSTS To attain lower operational costs? SERVICES To lead in products & services? TECHNOLOGY To achieve superiority using technology innovation? SITUATION ANALYSIS INTERNAL ORGANISATIONAL FACTORS • What is the organization's internal situation? • What are business strengths and weaknesses? • What are the capability gaps in the organization? OPERATIONAL PROCESSES How to transform operational processes to keep pace with the change of customer needs and behaviors? EXTERNAL FACTORS • What are the opportunities • What are the threats? • What are the success factors? TECHNOLOGY PLATFORMS What are the right technology platforms / development methodologies / security to deliver digital business scale, speed and flexibility? EMPLOYEE EXPERIENCE How to attract and retain talent within organization?- MARKETING What is the most effective marketing activities? DATA DRIVEN DECISION MAKING • How to improve use of data driven decision making? • Does data support the business strategic needs? ARCHITECTURES Is the business architecture aligned with the technology / security architecture? WORKFLOWS How to build strategic business process workflows that are automated, intelligent and efficient? EXISTING PROGRAMS AND PROJECTS Are existing initiatives being reviewed for alignment with strategic objectives and if not, stopped? CONTINUOUS CHANGE How to foster a culture of continuous improvement? COMPETITION ANALYSIS COMPETITION • What are the competitors doing? • Who uses identical technological approaches? COMPETITORS STRATEGIES • What are the current strategies of competitors? • What are the strengths and weaknesses of each competitor? DIGITAL COMPETITORS Understand the best approach and activities on how to take on digital competitors. COMPETITIVE ADVANTAGE How to create competitive advantages and deliver them in the form of technology solutions that increases efficiency and brings the customer closer to the business?