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- 1. The Importance ofDomestic Tourism in the Philippines -National Policy on Tourism -Significance of Tourism
- 2. Introduction Domestic tourism playsa pivotal role in the Philippines' economic and cultural landscape. Recognizing its significance, the government has established policies and regulations to promote and sustain this sector.
- 3. Significance of DomesticTourism 1. Economic Impact: In 2024, the Philippine tourism industry achieved significant milestones in both revenue generation and job creation, underscoring its pivotal role in the nation's economic recovery and growth.
- 4. Tourism Revenue in2024 The Philippines recorded an all-time high in tourism revenue, with approximately ₱760.5 billion generated from inbound tourism expenditures. This figure represents a 9.04% increase from the ₱697.46 billion earned in 2023, indicating a robust recovery and growth in the sector. Notably, this revenue surpasses the pre-pandemic levels of 2019, which were estimated at ₱600.01 billion, by 26.75%. This achievement highlights the resilience and expansion of the Philippine tourism industry.
- 5. Job Creation in2023 In 2023, the tourism sector employed approximately 6.21 million Filipinos, marking a 6.4% increase from the 5.84 million employed in 2022. This growth underscores the sector's significant contribution to employment and its role in the nation's economic recovery. Additionally, tourism-related employment accounted for about 12.9% of the total employment in the Philippines in 2023, reflecting the sector's substantial impact on the labor market.
- 6. 2. Cultural Preservation HeritageConservation: Engaging in domestic tourism fosters a deeper appreciation and preservation of the nation's cultural and historical heritage. Community Engagement: It encourages local communities to actively participate in cultural preservation and tourism activities.
- 7. 3. Infrastructure Development ImprovedFacilities: The demand from domestic travelers prompts the enhancement of infrastructure, including transportation networks, accommodations, and recreational facilities. Regional Development: Tourism stimulates economic activities in various regions, promoting balanced development across the country.
- 8. Relevant Laws and Regulations- National Policy on Tourism -Tourism Act of 2009 (Republic Act No. 9593)
- 9. Tourism Act of2009 or Republic Act No. 9593 is a landmark piece of legislation that lays the foundation for tourism development in the Philippines. Signed into law on May 12, 2009, this act serves as the cornerstone of the country’s tourism policy, aiming to transform the Philippines into a premier global tourist destination. It provides a comprehensive framework that promotes sustainable tourism, protects the rights of tourists, and fosters tourism as an engine of economic growth and i l d l t
- 10. Key Objectives andGoals of the Tourism Act of 2009 1. Sustainable Tourism Development: -The act advocates for tourism that promotes the balance between economic, environmental, and social factors. This involves the sustainable use of natural resources, minimizing negative impacts on the environment, and preserving cultural assets for future generations.
- 11. Key Objectives andGoals of the Tourism Act of 2009 2. Creation of the Department of Tourism (DOT) as the Lead Agency: The Department of Tourism (DOT) They are tasked with formulating tourism policies, planning, and ensuring that tourism activities are aligned with national development goals. The DOT is also responsible for coordinating with other government agencies, local government units (LGUs), and private sector stakeholders to implement tourism initiatives. It plays a key role in developing tourism infrastructures and ensuring that tourism activities are carried out according to established laws, standards, and regulations.
- 12. Key Objectives andGoals of the Tourism Act of 2009 3. Establishment of the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) TIEZA facilitates investments in tourism infrastructure like airports, roads, seaports, and public facilities, ensuring that they are built in accordance with the highest standards to meet the needs of both domestic and international tourists.
- 13. Key Objectives andGoals of the Tourism Act of 2009 4. Tourism Promotion and Marketing: The act also calls for the promotion and marketing of the Philippines as a global tourist destination. The DOT's promotion efforts focus on showcasing the country's cultural diversity, natural wonders, heritage sites, and unique tourism products such as eco-tourism, medical tourism, and adventure tourism.
- 14. Key Objectives andGoals of the Tourism Act of 2009 5. Protection of the Rights of Tourists: The law mandates that tourism establishments such as hotels, resorts, and travel agencies must adhere to consumer protection laws and be accredited by the Department of Tourism (DOT). These establishments are required to provide services that meet specific standards, ensuring that tourists receive value for money and are not subjected to exploitation.
- 15. Key Objectives andGoals of the Tourism Act of 2009 6. Development of a Skilled Tourism Workforce: The Tourism Act emphasizes the importance of a well-trained tourism workforce to provide high- quality service. The law calls for the development of training programs and the professionalization of tourism-related sectors, such as hospitality, tour guiding, and transportation.
- 16. Key Objectives andGoals of the Tourism Act of 2009 7. Tourism as a Key Driver of Economic Growth: The law aims to make tourism a major economic driver by encouraging both domestic and international tourism. This involves promoting various types of tourism to cater to different market segments, such as cultural tourism, nature-based tourism, medical tourism, and adventure tourism.
- 17. Key Objectives andGoals of the Tourism Act of 2009 8. Research and Data Management: The law encourages the collection of accurate and up-to- date tourism data to assist policymakers, businesses, and local government units in making informed decisions regarding tourism development, and monitor tourism trends and collect information on tourist demographics, behavior, and preferences to improve the country’s tourism offerings and services.
- 18. Key Objectives andGoals of the Tourism Act of 2009 9. Development of a National Tourism Development Plan (NTDP): The Tourism Act mandates the creation of a National Tourism Development Plan (NTDP), which provides a strategic vision and policy framework for the tourism industry. The NTDP outlines specific tourism goals, targets, and action plans for the development of key tourism destinations and sectors, environmental conservation, and improving the quality of services in the tourism industry.
- 19. Impact of theTourism Act of 2009 1. Economic Growth 2. Improved Infrastructure 3. Sustainable Practices 4. Enhanced Competitiveness 5. Better Tourist Experience 6. Regional Development
- 20. Impact of theTourism Act of 2009 `1.Economic Growth: Since the passage of the Tourism Act, the Philippine tourism sector has witnessed significant growth, both in terms of tourism revenues and employment. The Philippines has seen a steady increase in the number of international tourist arrivals, contributing to the country’s GDP and fostering regional economic development.
- 21. Impact of theTourism Act of 2009 2. Improved Infrastructure: The Tourism Act has led to better tourism infrastructure, such as upgraded airports, improved road networks, and better accommodation facilities. This has made travel more convenient and accessible for tourists, both local and international.
- 22. Impact of theTourism Act of 2009 3. Sustainable Practices: By focusing on sustainable tourism development, the law has encouraged practices that minimize the environmental impact of tourism. Many destinations are now more conscious of their environmental footprint, and the government has worked to ensure that tourism is a long- term sustainable industry.
- 23. Impact of theTourism Act of 2009 4. Enhanced Competitiveness: The marketing and promotion efforts under the Tourism Act have strengthened the Philippines' position as a global tourism destination. International campaigns such as “Love the Philippines" have successfully raised awareness of the country's unique attractions, contributing to an increase in foreign tourist arrivals.
- 24. Impact of theTourism Act of 2009 5. Better Tourist Experience: The law’s focus on consumer protection has improved the overall experience of tourists, ensuring that their rights are respected and that they are provided with safe, reliable, and high- quality services. This has helped build the country’s reputation as a safe and enjoyable destination for travelers.
- 25. Impact of theTourism Act of 2009 Regional Development: 1. By encouraging regional tourism development, the Tourism Act has helped spread tourism benefits across the country. It has also alleviated pressure on over-touristed areas by promoting lesser-known destinations, thereby creating new tourism hubs.
- 26. Tourism Roadmap 2022 -NationalTourism Development Plan (NTDP) 2023-2028 -Key Features of the NTDP 2023-2028 1. Sustainable Tourism 2. Inclusive and Regional Development 3. Infrastructure Enhancement 4. Digital Transformation 5. Tourism Product Diversification 6. Strengthening Tourism Governance 7. Tourism as a Major Economic Driver
- 27. National Tourism DevelopmentPlan (NTDP) 2023-2028 This five-year plan, approved in May 2023, is aligned with the government's broader objectives of economic growth, sustainable development, and regional equity. It aims to boost the Philippines' tourism sector while ensuring the protection of natural and cultural resources, and creating inclusive benefits for local communities.
- 28. Key Features ofthe NTDP 2023-2028 3. Sustainable Tourism: The plan emphasizes sustainability, aiming to minimize tourism's negative environmental impact. It includes measures to protect and preserve the country's natural resources, wildlife, and ecosystems. Key areas for sustainable tourism include eco-tourism and responsible management of destinations, such as reducing plastic waste and promoting renewable energy in tourism infrastructure.
- 29. Key Features ofthe NTDP 2023-2028 2. Inclusive and Regional Development: The NTDP aims to foster balanced growth across the country by focusing on regional development and encouraging tourism in lesser-known areas, which can help decongest major tourist spots like Boracay and Palawan. It also aims to develop local communities by promoting community-based tourism. This involves empowering local stakeholders, including Indigenous people and rural communities, to participate in and benefit from tourism activities.
- 30. Key Features ofthe NTDP 2023-2028 3. Infrastructure Enhancement: A key goal is to improve tourism infrastructure, including transportation (airports, seaports, roads), accommodations, and tourism facilities. The plan calls for upgrading existing tourism infrastructure to meet international standards, making destinations more accessible and comfortable for both domestic and international tourists.
- 31. Key Features ofthe NTDP 2023-2028 4. Digital Transformation: The NTDP highlights the importance of digitalization in the tourism sector, including the development of digital marketing strategies, creating online booking systems, and improving the tourism information ecosystem. Digital solutions will help boost accessibility and convenience for travelers and help the government monitor tourism trends more effectively.
- 32. Key Features ofthe NTDP 2023-2028 5. Tourism Product Diversification: The plan advocates for the diversification of tourism products to go beyond traditional beach tourism. It includes promoting cultural, adventure, medical, and agricultural tourism, allowing visitors to explore various experiences that the Philippines has to offer. MICE tourism (Meetings, Incentives, Conventions, and Exhibitions) is also a significant focus, encouraging the country as a hub for international events and conferences.
- 33. Key Features ofthe NTDP 2023-2028 6. Strengthening Tourism Governance: Enhancing the capabilities of the Department of Tourism (DOT) and other key stakeholders is a priority. The plan calls for more effective governance structures, capacity building for tourism workers, and improved coordination between national, regional, and local government units (LGUs). There's an emphasis on streamlining tourism-related regulations, making it easier for businesses to operate and ensuring that tourism activities comply with environmental and safety standards.
- 34. Key Features ofthe NTDP 2023-2028 7. Tourism as a Major Economic Driver: The NTDP projects that tourism will become an even more significant contributor to the Philippine economy. By 2028, it aims to generate significant employment opportunities and tourism revenues, further solidifying tourism's role in national development.
- 35. Impact of theNTDP 2023-2028 on Philippine Tourism 1. Economic Growth and Job Creation 2. Improved Destination Management and Preservation 3. Balanced Regional Development 4. Cultural and Community Empowerment 5. Stronger Global Competitiveness 6. Resilience to Crises
- 36. Impact of theNTDP 2023-2028 on Philippine Tourism 1. Economic Growth and Job Creation: One of the most direct impacts of the NTDP is the expected boost in tourism revenues and job creation. The plan aims to create a large number of direct and indirect jobs within the tourism sector, including in hospitality, transportation, and related industries.
- 37. Impact of theNTDP 2023-2028 on Philippine Tourism 2. Improved Destination Management and Preservation: The focus on sustainable tourism and eco-tourism is intended to preserve the Philippines' natural attractions for future generations, while minimizing the adverse environmental impacts caused by over-tourism. By improving destination management, the NTDP seeks to promote a more organized, clean, and welcoming tourism environment that benefits both tourists and locals.
- 38. Impact of theNTDP 2023-2028 on Philippine Tourism 3. Balanced Regional Development: By focusing on promoting tourism in underdeveloped regions, the NTDP aims to distribute the benefits of tourism more equitably across the country. This will help reduce congestion in popular tourist destinations and will also spread economic benefits to areas that were previously overlooked. The development of regional tourism hubs can improve local economies and provide communities with more sustainable livelihoods.
- 39. Impact of theNTDP 2023-2028 on Philippine Tourism 4. Cultural and Community Empowerment: The NTDP’s emphasis on community-based tourism is expected to give local communities, especially Indigenous groups, a greater voice in tourism development. It allows for cultural exchange, where visitors can engage with local traditions, arts, and history.
- 40. Impact of theNTDP 2023-2028 on Philippine Tourism 5. Stronger Global Competitiveness: With digital transformation, enhanced governance, and infrastructure improvements, the Philippines will be better positioned as a global tourism destination. The plan is designed to elevate the country’s standing in international rankings, attract more foreign investment, and increase global awareness of the country's offerings.
- 41. Impact of theNTDP 2023-2028 on Philippine Tourism Resilience to Crises: 1. The NTDP also focuses on building resilience in the tourism sector to help it recover from global crises like the COVID-19 pandemic. By fostering more sustainable practices, increasing local tourism, and improving digital infrastructure, the tourism sector can better withstand future challenges.
- 42. Conclusion: The National TourismDevelopment Plan (NTDP) 2023-2028 represents a comprehensive and forward-thinking approach to developing Philippine tourism. With a focus on sustainability, inclusivity, and regional development, it aims to ensure that tourism becomes a powerful engine for economic growth, job creation, and cultural preservation. Through strategic investments in infrastructure, digital transformation, and responsible tourism practices, the NTDP seeks to position the Philippines as a world-class destination while benefiting local communities and the environment.
- 43. Overall Conclusion forthe Lecture 3 Domestic tourism is integral to the Philippines' economic prosperity, cultural preservation, and regional development. The government's commitment, as reflected in the National Policy on Tourism and supporting laws, underscores the importance of fostering a sustainable and inclusive tourism environment. By adhering to these policies and regulations, the Philippines can continue to harness the benefits of domestic tourism for the well-being of its people and the nation as a whole.