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• 1.
  EVALUATION (Teaser trailer/Poster/MagazineCover) Paaris Kazmi
• 2.
  In what waysdoes your media product use, develop or challenge forms and conventions of real media products?
• 3.
  As I hadalready created a trailer in the generic form of horror for my coursework last year, I decided to do something different this time round and instead attempt a Drama genre. Due to the alteration, I had to research this new genre and find out what exactly engages the audience the most when going to the cinema to watch a Drama-generic film. My planning and research of analysing three different teaser trailers with the same genres allowed me to understand the way in which I had to create my very own teaser trailer in order to undergo specific conventions that capture the audience. My chosen teaser trailers were: ‘True Grit’, ‘The Last Fall’ and finally ‘Immortals’. Looking at these three teaser trailers in depth gave me the ability to understand what exactly makes them fall under the category of ‘Drama’s’.
• 4.
  I decided rightfrom the beginning of the planning process that I wanted to use the music from ‘The Last Fall’ teaser trailer. This is because it went with my narrative very well and the lyrics also portrayed my protagonist’s feelings towards love. The teaser trailer’s lyrics consist of: “Told myself that this would be the last time that I ever fall in love again ... Ever fall in love again “ I ensured that as in the ‘The Last Fall’ teaser trailer, the cuts went well with the beat in the music, I also did the same effect too. Right at the end of the trailer is when the pace of the cuts increase as so does the music.
• 5.
  With my knowledgeof mise-en-scene from last year, I understand that props, lighting, costumes and locations give off many major conventions in the ascertained genre. For example in my teaser trailer, I gave off hints about the character being broken and hurt with the clothes she was wearing. She was wearing a jumper in the fashionable style with rips in it. This shows her inability to cope and her overall depressive state. She also had her hair out and has a diary in her hand to portray her femininity. Time of day  I intentionally filmed during the day as I wanted to avoid filming when it became dark. Filming in the dark is a typical convention of horror movies. Therefore I filmed during the day when it was still bright to make clear that the genre is most certainly not horror. I filmed in the park where no one was to portray the girls loneliness in life and also in her certain situation as she has no one to support her in her pregnancy which therefore leads to her disconsolate demise.
• 6.
  When researching andanalysing drama teaser trailers, I realised that a wide range of various camera shots were used. There was no specific one that was continuously shown within the trailer. Therefore I also varied when considering what camera shots to use. I used a close-up to show the characters face when she was crying. This was to make the audience sympathise with her. I also used an establishing shot for the audience to establish where the scene was set and who is around. In this case she was all alone to depict her loneliness. I also had low-angle shots to show the characters superiority, especially her superiority in her decision to jump off a cliff.
• 7.
  I put specialimportance on the effect ‘fade’ when editing my teaser trailer. I believe the fades were very useful in the last few scenes when we were not sure whether the girl was going to jump or not. This slowed down the whole process putting much tension on the audience – exactly the mood I aspired to create. Also, I made the pace of the cuts increase when the notes in the girls diary were shown, to give the viewer a blink of what her notes read. Especially the ‘How do I tell him I’m pregnant?’ comment. These are typical doodles of a teenage girl’s diary content.
• 8.
  Whilst carrying outmy film poster, I decided that I wanted to use ‘Salt’s poster as a style model. This eased my attempt to imitate conventions that Salt has in that poster. For example, I only have my main character on the page to signify her importance to the teaser trailer. I also have the background black and the character very white to make her stand out from everything else and therefore put the importance on her once again. Just like the credits in ‘Salt’, I also have my credits in white. This is for a number of reasons: firstly to make the title stand out. Also, in order to portray the characters dullness and emptiness in her life and finally to portray her innocence. I have also imitated the Salt poster’s release date style. Many poster have a certain date, however I wanted mine to be a little different and so I left it at just ‘Summer 2012’
• 9.
  The first textI wanted was the tag line. This is in order to engage my audience and capture their attention. ‘Silence is a Girl’s Loudest Cry’. This is written in capitalisation to show the importance of it and the relation to my main image of a girl who is crying. I found the tag line effective because it is an oxymoron as ‘silence’ and ‘loudest’ have opposing denotations. I copied the conventions of a typical Hollywood poster by having the credits written in this specific font. Written here are the names of all the cast which makes the poster seem a lot more authentic. I didn’t want to mirror the convention of having the most significant character’s name at the top because I wanted my poster to have some sort of distinction to it which will make my audience satisfied to see something new. To make my poster a little more different the typical posters currently out, I had my release date as less ‘Summer 2012’ instead of a specific date. I did this just to ensure that my poster was not mirroring exactly what is already out there.
• 10.
  I decided touse the magazine ‘Sight & Sound’ when creating my magazine cover. This is because it is a successful magazine and is read by a vast majority. When analysing this magazine, I discovered that the logo and date issue/price/ barcode is always in the same place. This makes it a convention of the magazine which is the reason I decided to retain this aspect. The magazine cover also tends to have minimal information with an enlarged title. I too carried this out. In my magazine cover. The image is usually the same on all ‘Sight & Sound’ magazines in the way that is takes up the whole page rather than just a small segment. I did this as well to make my magazine seem as if it was a real ‘Sight & Sound’ magazine which people will pick up and purchase. The background of my magazine cover is black to relate to my poster and the dullness of my main character’s personality.
• 11.
  The masthead standsout from the rest of the text as it is red and is larger than the other text. This shows that it is the most important thing on the page. I wanted to make sure the audience understood that my masthead was also the most important text on my page and so I made it larger than the rest of the writing. We can also see that the word ‘Vengeance’ plays an important role in this sentence as it is in red when the rest of the text is in white. The font size is also bigger than the rest of the text further portraying its significance to the sentence and therefore to the poster itself. The ‘PLUS’ section is a reason for the target audience to purchase the issue as it is saying that there is more information than expected... Giving the audience a wider read and more entertainment.