Paddy Power, Head of Communications, Paddy Power Betfair – Standing Out

Paddy Power, Head of Communications, Paddy Power Betfair – Standing Out

• 2.
  What’s the secretof great marketing?
• 3.
  it’s a popularitycontest
• 4.
  our approach to brandmarketing:
• 5.
  1. Be distinctive
• 7.
  1. Be distinctive 2.Be relevant
• 9.
  1. Be distinctive 2.Be relevant 3. Be original
• 11.
  1. Be distinctive 2.Be relevant 3. Be original 4. Be consistent
• 13.
  1. Be distinctive 2.Be relevant 3. Be original 4. Be consistent 5. Be brave
• 15.
  1. Be distinctive 2.Be relevant 3. Be original 4. Be consistent 5. Be brave 6. Surprise people
• 17.
  finally: take risks & don’tbe afraid To get it wrong
• 18.
  THANKS.