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Palm Beach County Affordable PowerListings
The document discusses the increasing importance of mobile search for local businesses in 2015, highlighting the need for effective digital presence across multiple platforms. Powerlistings offers a solution for managing business listings on over 100 global partners to ensure consistent location information, addressing the challenges of fragmented data. It emphasizes the shift in consumer behavior and the necessity for businesses to adapt their strategies to connect with customers effectively through various search engines and navigation apps.
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Palm Beach County Affordable PowerListings
- 1. Palm Beach CountyAffordable PowerListings
- 2. The Opportunity In 2015,mobile has reached a true tipping point: mobile spend, organic, and paid search traffic will all surpass desktop this year. – 50% of mobile searches are local, vs. only 20% of desktop searches – Brands are spending $9.02 billion on mobile search Local commerce is 16X larger than E-Commerce – 76% of purchasing decisions are made in person & locally This means there’s a huge opportunity for businesses to get found. Sources: eMarketer, 2014; Search Engine Land, 2012; Kenshoo, 2013; POPAI, 2012; MediaPost 2014
- 3. Sources: Neustar/Localeze 15miles.2014; MediaPost, 2014 The Problem Having a local digital presence means needing to be everywhere. • Fragmentation: dozens of apps, search engines, directories, even your own website – 63% of customers use at least 2 devices during shopping research – 34.7% of searches are on non-Google sites, and growing • Worse, data is fragmented across brand organizations: Geodata in real estate. Hours in store ops. Offers in marketing.
- 4. PowerListings Control and manageyour listings on 100+ global partners, including Bing, Facebook, Foursquare, Yahoo, and Yelp. Location Management Platform Your location database of record. The most powerful, scalable location content management system available.
- 5. PowerListings Control and manageyour listings on our network of global partners, including Bing, Facebook, Foursquare, Yahoo, and Yelp.
- 6. Why PowerListings? Inconsistent businesslocation information across online maps, apps, directories, GPS devices, social networks, and search engines costs you real sales. With our direct connections to publishers worldwide, take control of your presence online and get found.
- 7. What is PowerListings? WithPowerListings, you control your presence across our unique network of global partners, including Bing, Facebook, Foursquare, Yahoo, and Yelp. Patented technology and real-time update architecture allow you to update your holiday hours, photos, or local specials across one or all your locations with a single click.
- 8. 20.7% 24.8% 31.5% 34.7% 0% 5% 10% 15% 20% 25% 30% 35% 40% OverallSearch Mobile Search Overall & Mobile Search On Non-Google Sites Why Can’t We Just Focus On Google? Changes in consumer behavior are causing Google to lose market share in both overall and mobile search. Nearly 35% of mobile search now takes place on sites other than Google. 2013 2014 comScore, 2015
- 10. With more than20% of search market share in the US and rapidly increasing traction worldwide, Bing is an essential piece of the local ecosystem.
- 11. 45.3 million multi-platformusers trust MapQuest to get them where they’re headed.
- 12. Superpages is atop online resource for finding information and insights on local businesses and retailers.
- 13. With news, reviews, ratings,driving directions, and interactive maps, the multi-faceted Yahoo! assists over 150 million people in finding local businesses and services.
- 14. Yelp crowd-sources valuablelocal business reviews, by customers, for customers — with over 138 million users totaling around 61 million reviews.
- 15. The PowerListings Networkhas coverage in all major built-in and standalone GPS systems and many popular navigation apps.
- 16. Partnerships with NokiaHERE and TomTom power POI information in more than 91% of the US in-dash navigation market. OEM market share data, 2014
- 17. Monitor and searchcustomer reviews by location across every publisher site that supports them — in real time.
- 18. Post to yourlocations’ Google+, Facebook, and Foursquare accounts directly from the dashboard. Post content immediately, or schedule posts to publish at a future date and time.
- 19. Location Management Platform Your locationdatabase of record. The most powerful, scalable location content management system available.
- 20. Why the Location ManagementPlatform? Store and manage every bit of information about your locations, from basic details like address and phone number to enhanced content like lat/long, menus, photos, and more.
- 21. Brands use theLocation Management Platform as the database of record for all their locations. Manage your store addresses, phone numbers, hours, local photos, staff lists, and more within a single source of truth.
- 22. Store, manage, edit,customize, and sync information about your locations across the publisher network, including basic NAP, business categories, business hours, holiday hours, photos and videos, menus, and more.
- 23. Measure your PowerListings performancefrom the Analytics Hub, including Listing Visitors, Search Terms, and Review Monitoring.
- 24. Thank You Palm BeachCounty Affordable PowerListings
Editor's Notes
- #9 SOURCE: http://www.bloomberg.com/news/2015-01-07/google-loses-most-u-s-search-share-since-2009-while-yahoo-gains.html