Uploaded byManav Shrivastav
Paradox Game Zone Design
This document outlines the design of a gaming zone space including accommodations for gaming experiences with consoles and PCs, small gatherings, a café, and merchandise sales. It describes the target audience as young, fashionable people who enjoy hip-hop and gaming culture but are also intelligent. The space aims to have associations with dark, unkept themes that inspire adventure and exploration while also selling merchandise that appeals to the emotional attachment the target audience feels towards gaming.
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Paradox Game Zone Design
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- 3. Space Design for • Gaming Experience (6 console, 4 pc) • Mini Get-togethers(15 pax) • Small Café • Merchandise Sales • Managers Cabin
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- 5. TA • Young • Grungy • Hip-Hop • Fashionable • Not sharp cut • Love Grey but • Intelligent
- 6. Associations • Dark • Unkept • Unpolished • Sci-fi • Adventure/Exploration/Ambiguous
- 8. Theme Store • Games are un-real, virtual • TA knows that • But associates heavily as real • Emotionally attached • Difficult to rationalize such behaviour It is a big
- 18. Final Layout aftersite handover as measurements may vary