Patanjali ppt

Patanjali ppt

• 1.
  PATANJALISTRENGTH WEAKNESS OPPORTUNITY THREAT SWOT -ANALYSIS PRESENTED BY:- UNDER GUIDANCE OF :- SOMASE VIJAY DILIP PROF. MAHALE .S. SIR
• 2.
  COMPANYPROFILE  NAME:- PatanjaliAyurveda Pvt.  COMPANY TYPE:- Unlisted Public company  CATEGORY:- Company Ltd By Shares  Sub Category:- Indian Non-Govt. co.  INDUSTRY TYPE:- Manufacturing (FMCG)  AUTHORISED CAPITAL:- INR 5000.00 Lakhs  BOARD OF DIRECTORS:- 7 Members  HEAD DIRECTOR:- Mukta Nand  MANAGING DIRECTOR:- Acharya BalaKrishna
• 4.
  BUSINESSPARTNERS:- 1. Bijoor Group 2.Mudra Group 3. Kishore Biyani’s Future Group 4. Mumbai Big Bazaar 5. Hyper City & Star Bazaar 6. BazaarCart.com 7. Aditya’s Pittie Group
• 5.
  INTRODUCTION  Pantanjali AyurvedaLimited(PAL) Run by Popular yoga Guru Baba Ramdev.  92% of the company is been owned by Acharya Bal Krishna who along with Baba Ramdev started the company to manufacture medicines in 1990.  UK based Indian Origin couple initially finance for Haridwar Pharmacy company.
• 6.
   Patnajali hasexpanded it reached from 200 outlets in 2014 to 4000 franchisee store.  He launched more than 2 Dozens mainstream FMCG Product  In all the companies manufactures 444 products  Including 45 types of cosmetic products.  30 types of food products(PAL)  PAL has expanded to consumer category from edible oil Biscuits, Noodles, toothpaste, hair skin products & Grocery.
• 7.
  VISION& MISSION VISION:-  Tobe a top Ayurveda company among all MNC’s.  TO re-introduce Indian Ayurveda.  To work for welfare of Humanity.  To reinvent our traditional knowledge of Yoga & Ayurveda. MISSION :-  To reach the great heights.  To restart the Swadeshi Movement.  To produce good quality products at cheaper rates.  To introduce Indian Ayurveda to this Modern World.  To crack Maximum Market share.
• 8.
  STRENGTH  Chief pricecum charming Product.  Brand Name  Innovative Personality  Strong total quality management  Excellent Marketing Strategy  Increasing consumer demand for product  Broader retail & distribution Network(E-commerce site like Big Basket & Amazon)  Strong Consumer Loyalty  Having direct interaction with Farmer(Herbal)  Economic super Power(Swadeshi)
• 9.
  WEAKNESS  Brand SavvyYounger Generation  PAL should Launch New products targeting Younger Generation by giving Alternative to a brand at low price.  No standard Advertising  Low concentration on other top countries  Lower Marketing Strategies
• 10.
  OPPORTUNITY  Swadeshi BrandMake in India  Reduce Dependency of Foreign Brand  Herbal product are Expensive but now getting in premium offering  Less production & marketing cost & low overhead  Expansion  Maximum Marketing Share  Possibility of becoming world top MNC.
• 12.
  THREATS  Government regulation Maximum Taxes  Lack of support from foreign government  Many players entered into this market
• 13.
  WHYTOCHOOSEPATANJALIPRODUCTS?  Natural inNature  Good Quality cum Maximum Quantity  No Negative Effects  Better cum Positive Results  Cheaper Prices as Compared to other Ayurvedic or Non Ayurvedic Products
• 14.
  ACHIEVEMENTS  Giant FMCGin only 5 years  Accomplished “Make in India Concept”  Highest Turnover Cum Profit(2007-250 cores & 2015-2215 cores)  Maximum Outlets in minimum Times (2007-150 outlets & Nov 2015-15000 exclusive + 100000 stores)  Biggest Swadeshi Movement  Tough Competitor in the Market for other MNCs & Indian Companies
• 16.
  THANK YOU HAVE ANICE DAY AHEAD