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![“I think that without it [the concept] it would
have been very lame“ (Lucy, 8 years old)
“The kids liked it so much that they wanted
to do the tour one more time!” (Mother)](https://image.slidesharecdn.com/paulbulencea-enhancingvisitorexperiencebyusinggamedesignelements-140127072649-phpapp02/75/Enhancing-Visitor-Experience-by-Using-Game-Design-Elements-37-2048.jpg)


The document discusses gamification and experience design principles from various sources and literature. It then analyzes the challenges of an existing beer museum tour including issues with interactivity, sensory experiences, and guidance. It presents results from testing a gamified version of the tour with children, finding they were more engaged and wanted to repeat the tour, showing the potential of gamification to improve experiences.




































![“I think that without it [the concept] it would
have been very lame“ (Lucy, 8 years old)
“The kids liked it so much that they wanted
to do the tour one more time!” (Mother)](https://image.slidesharecdn.com/paulbulencea-enhancingvisitorexperiencebyusinggamedesignelements-140127072649-phpapp02/75/Enhancing-Visitor-Experience-by-Using-Game-Design-Elements-37-2048.jpg)

