Paytm consumer behaviour
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Paytm is India's largest digital payments platform that offers comprehensive payment services for customers and merchants through its wallet, app, and payment bank. Founded in 2010, Paytm pioneered QR-based mobile payments in India and has over 7 million merchants accepting payments through its platform. Paytm aims to bring banking and financial services to 500 million unserved and underserved Indians through its payment bank. The company generates revenue through affiliation marketing fees from advertisements on its app.
Paytm consumer behaviour
- 1. Paytm - Wallet Paytm -Mall Paytm - Payment bank(Consumer Behaviour)
- 2. Introduction ● Paytm M- Commerce company. (Category - M commerce or E commerce Online Payments) ● Paytm, run by One97 Communications Ltd founded by Vijay Shekar Sharma in 2010. ● Its Market Value is likely to be valued at about $10 billion this year ($. 1000 Cr.) ● Presently they are $ 7 billion ($. 700 Cr.)
- 3. ❖ Paytm is India's largest leading payment gateway that offers comprehensive payment services for customer and merchants. ❖ It offers mobile payment solutions to over 7 million (70 lakhs) merchants and allow consumers to make seamless mobile payments from ➔ Cards ➔ Bank Accounts and ➔ Digital Credit among others. ❖ Paytm pioneered and are the leader of QR based mobile payments in India.
- 4. With the launch of Paytm Payments Bank, Paytm aims to bring banking and financial services to half-a- billion (50 Cr. population) un-served and under-served rural Indians.. Its investors include Softbank, SAIF Partners, Alibaba Group, Tiger Global and Ant Financial. One of the new investors is Discovery Capital.
- 7. ➔ ESCROW A/C: An agreement between two people or organizations in which money or property is kept by a third person or organization until a particular condition is met. PAYTMREVENUEMODEL ➔ Affiliation Marketing and Adspace on the app. ➔ The merchants, brands are invited to place their banner/text/video ads on the app through Google Adsense by Paytm. ➔ Paytm gets its cut 51% to 68% from Google when the user clicks on the ads/offers/text/coupons etc.
- 8. Paytm Timeline: 2010 - Founded and started off as a Prepaid Mobile and DTH recharge platform, 2013 - Launched Data Cards, Postpaid Mobile and Landline Bill payments. 2014 - Paytm launched the Paytm Wallet, and the Indian Railways and Uber added it as a payment option. 2014 - It also launched into mobile commerce with Online Deals and Bus Ticketing. 2015 - It unveiled more use-cases like Education fee, Metro Recharges, Electricity, Gas, and Water bill payments. 2016 - Paytm launched Movies, Events and Amusement Parks ticketing as well as Flight ticket bookings and Paytm QR. 2017 - ➔ It also launched Rail bookings and Gift Cards. ➔ Paytm became India’s first payments app to cross over 100 million app downloads. ➔ The same year, it launched Paytm Gold, a product that allowed users to buy as little as ₹1 of pure gold online. ➔ It also launched the Paytm Payments Bank and ➔ ‘Inbox’ - a messaging platform with in-chat payments among other products.
- 9. Paytm Timeline: ➔ By 2018, it also started allowing merchants to accept Paytm, UPI and Card payments directly into their bank accounts at 0% charge. ➔ It also launched the ‘Paytm for Business’ app, allowing merchants to track their payments and day-to-day settlements instantly.This led its merchant base to grow to more than 7 million by March 2018. ➔ The company also launched two new wealth management products - Paytm Gold Savings Plan and Gold Gifting to simplify long-term savings. ➔ It also launched into gaming and investments – partnering with AGTech to launch a mobile games platform Gamepind, and setting up Paytm Money to bring investment and wealth management products for the Indian masses.
- 10. Market share Bharat Interface for Money (BHIM) app fell to 6 per cent in the face of growing competition from private players like Tez, PhonePe and Paytm as well as banks.
- 20. Ad on Paytm App
- 21. Ad on Airtel Money
- 22. Ad on Phone Pe App
- 23. Thank you :)