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PEC CORPORATE 2015 - Marcello Albergoni
This document provides information about LinkedIn's growth and user base. It summarizes that LinkedIn's mission is to connect professionals globally to help them succeed in their careers. It shows LinkedIn's large worldwide user base of over 364 million members as of 2015. It also demonstrates that LinkedIn is increasingly being used on mobile devices, with 50% of traffic coming from mobile by 2015. Finally, it outlines LinkedIn's value for both members in furthering their careers and customers in hiring and marketing to professionals.
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PEC CORPORATE 2015 - Marcello Albergoni
- 2. Our mission Connect theworld’s professionals to make them more productive and successful
- 3. Our mission Connect theworld’s professionals to make them more productive and successful
- 4. Member growth 2003 20042005 2006 2007 2008 2009 2010 2011 2012 2013 32M 364M 2014 2015 0M 75M 150M 225M 300M 375M
- 5. LinkedIn: A globalpool of talent 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 20M+ BRAZIL 111M+ UNITED STATES OF AMERICA 10M+ CANADA 28M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 17M+ UNITED KINGDOM 9M+ FRANCE 8M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 8M+ CHINA 364M+ Members worldwide +2 New members per second
- 6. Mobile traffic 50% <2% mobile trafficis calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 0% 10% 20% 30% 40% 50%
- 7. Connect talent with opportunityat massive scale Our Core Value Proposition
- 8. For our members Theprofessional profile of record Connect all of the world's professionals Identity Networks Knowledge The definitive professional publishing platform
- 9. For our customers Hire Powerhalf of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
- 10. Create economic opportunityfor every member of the global workforce Our vision
- 11. Create economic opportunity Realizeyour dream job Find work Be great at what you do
- 12.
- 13.
- 14. We looked intothe following criteria to see what kind of membership we have on LinkedIn Geography Functions Industries Seniorities Europe Operations & Purchasing (*) (*) Based on LinkedIn's algorithms, the roles of Procurement are grouped under “Purchasing” and Supply Chain under Operations All All
- 15. 15 We can seethat there are over 190K members in Europe in the Operations & Purchasing functions
- 16. 16 LinkedIn can helpassess supply and demand for talent across regions LinkedIn recruiter activity and member data are used to measure supply and demand for talent. Higher demand index means that professionals are receiving more contact from recruiters than peers in other regions.
- 17. 17 Based on theRecruiter activity on LinkedIn we can identify your “hidden gems” areas Large, High demand regions “Hidden Gems” Large, Low demand regions SUPPLY (# of professionals) DEMAND
- 18. 18 We can lookinto the title and seniority breakdown Top Job Titles Seniority Distribution 57% of this pool is Manager and above in terms of Seniority
- 19. 19 Where are thesetalent currently working Top Employers Airbus Group Unilever Siemens Hewlett Packard BAE Systems IBM Nestlé GSK Procter & Gamble Phillips
- 20. 20 We can confirmthat three of the top five skills of these members are in Supply Chain, Procurement and Purchasing Top Skills
- 21. We can seehow this talent is migrating 21 Talent moving to this areas Talent leaving this areas
- 22. What does yourtarget audience care about most when considering an opportunity? 22
- 23. ©2014 LinkedIn Corporation.All Rights Reserved.