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Evolution of the Mobile Ecosystem
The document outlines the evolution of the mobile ecosystem, tracing its history from early cellular networks and handheld devices to the rise of smartphones and mobile applications. It highlights significant milestones, such as the introduction of the Motorola Dynatac in 1983 and the Apple iPhone in 2007, as well as the growing dominance of mobile in daily life. The report also addresses the challenges posed by device fragmentation and the importance of mobile as a personal, always-connected medium.
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Evolution of the Mobile Ecosystem
- 1. Evolution Of TheMobile Ecosystem16 Sept 2010iRetroPhone
- 2.
- 3. 75%Jan 2010 -Forrester
- 4. 17%Jan 2010 -Forrester
- 5. September 2009 “TheState Of Consumers And Technology: Benchmark 2009, US”Mobile: Older Families Have The Most Phones
- 6. What’s Going On? Ubiquitouswireless broadbandDevices that make it easy to do more than talkNetwork effects“Affordable” services
- 7. The Brick Era:Motorola DynaTACBell Labs proposed the idea of a cellular network in 1947Japan launched first (analog) network in 1979; Nordic network launched in 1981First handheld mobile phone in the US debuted in 1983; Motorola DynaTAC8000x, cost $4K ($8,762 today)
- 8. The Flip PhoneMotorola MicroTAC introduced in 1989; GSM-compatible (2G) and TDMA/Dual-Mode introduced in 1994Reportedly inspired by Star TrekPocket-sized
- 9. Candy Bar 2G (digital) network launched in Finland in 1991 included SMS
- 10. Smart Phones:Nokia 9000Communicator, 1996
- 11. Smart Phones: PalmTreo 180,2002
- 12. Smart Phones: Nokia6650 (3G), 2002
- 13. Smart Phones: RIMBlackBerry 58102002
- 14. Smart Phones: MotorolaRazrV3, 2004
- 15. Smart Phones: AppleiPhone, 2007The Touch Era Is Born
- 16. SomeiPhone Data PointsMarch2008: 85% iPhone users access news & info v 13.1% all mobile users and 58% all smart phone usersMore than 2,000 mobile applications in less than 1 yearMore than 10,000 mobile applications downloaded w/in 6 months of 3GS (June 2009)
- 17. The Mobile EcosystemOperatorsand NetworksDevicesOperating SystemsApplications
- 18. Operators & NetworksChinaMobile, >500M subscribersVodafone, >340M subscribersTelefonica, >265M subscribersAmerica Movil, >182M subscribersTelenor, >164M subscribers […]Verizon (45% Vodafone), >92M subscribersAT&T, >85M subscribers
- 19. DevicesMore than 4.6billion cellphonesMore than 6-in-10 people have cellphones
- 20. US Smartphone MarketShare
- 21.
- 22. ApplicationsFrameworks are standardized;devices are notDevice variables includeVersion supportedScreen sizeProcessor powerGraphics capabilitiesNumber and orientation of buttons
- 23. Web As Alternative? Webbrowser as solution to variability versus developing for a platform, such as iPhone or AndroidBut each version of a device may have a different browser and/or a different versionOperators set these requirementsProblem: device fragmentation
- 24. Types : SMSMostbasic: SMSSend keyword (“health”) to a shortcode (“12345”) and get something in returnThink Twitter, Haiti fundraiser, WashDOT
- 25. Types: Mobile WebAppMobile Web AppsBasic HTML, CSS, JavascriptChallenge to support multiple devicesLogical extension of web appsAlters views in place rather than loading new pages
- 26. Types : “NativeApps”Created and compiled for each platformBest-in-class user experienceCannot be easily ported to other devicesAn exception: games are relatively easy to port
- 28. What’s Different?Designing forfingers/touchscreensMemory, CPU, power limitsScreen sizeTask focusLocation-based featuresIffy-or-slow Internet access
- 29.
- 30.
- 31.
- 32. Positioning MobileSeventh massmedium - TomiAhonenPrintingAudio RecordingCinemaRadioTVInternet
- 33. Positioning MobileFirst personalmass mediumFirst always-on mass mediumFirst always-carried mass mediumFirst mass medium where individuals can be identifiedFirst mass medium to facilitate the “creative impulse”Source: Mobile Design and Development (p39) and http://communities-dominate.blogs.com/brands/2007/02/mobile_the_7th_.html
- 34. ContextMost mobile tasksare shortMost mobile tasks are undertaken “in between” something else … waiting in line, riding the bus, walking between meetings
- 38. Take-AwaysImmediate, Personal$ IsThe QuestionMobile devices soon to be key gateway to our digital world
- 39. CreditsWoman with mobilephone: http://www.flickr.com/photos/jamesjustin/2894092846/
- 40. Man with mobilephone: http://www.flickr.com/photos/blindscapes/3621995479/
- 41. Three generations withmobile phone: http://www.flickr.com/photos/olliesphotos/333193604/CreditsKathy E. Gill, @kegillhttp://wiredpen.com/http://faculty.washington.edu/Creative Commons: non-commercial, attribution, share-and-share-alikeHistorical device images copyright respective owners, used here via Fair Use Doctrine
- 42. iPhoneapp images madeusing my device
- 43. Woman with mobilephone: http://www.flickr.com/photos/jamesjustin/2894092846/
- 44. Man with mobilephone: http://www.flickr.com/photos/blindscapes/3621995479/
- 45. Three generations withmobile phone: http://www.flickr.com/photos/olliesphotos/333193604/
Editor's Notes
- #2 How did we get from here to there? iRetroPhone
- #3 4 billion cellphones in the world – 1 billion pcsSource: http://www.forrester.com/rb/Research/engaging_smartphone_users/q/id/56086/t/2
- #4 Three-quarters of information workers are using or are interested in a smartphone for work.– Jan 2010 - ForresterSource: http://www.forrester.com/rb/Research/collaboration_needs_will_fuel_smartphone_surge/q/id/48066/t/2#heading1
- #5 US Adults use smart phones – Jan 2010 - ForresterSource: http://demo.venturebeat.com/2010/01/05/smartphone-usage-continues-to-grows-in-us-according-to-forrester-research/
- #6 Source: Forresterhttp://www.forrester.com/rb/Research/state_of_consumers_and_technology_benchmark_2009%2C/q/id/54959/t/2#figure10
- #8 More: http://en.wikipedia.org/wiki/Motorola_DynaTAChttp://www.retrobrick.com/moto8000.htmlhttp://www.mobile-review.com/print.php?filename=/articles/2007/form-factors-en.shtmlThe first DynaTac-powered call took place on April, 3 of 1973 in New York, Dr. Cooper was in the street near Manhattan Hilton, and the base station was placed on the roof of Burlington Consolidator Tower (Alliance Capital Building today). And at the moment of his triumph, Dr. Cooper called… Joel Engel. Their conversation was roughly as follows: “Hi Joel – guess where I'm calling from?' Joel, I'm calling you from a 'real' cellular telephone. A portable handheld telephone”.
- #9 More: http://en.wikipedia.org/wiki/Motorola_MicroTAChttp://www.pcworld.com/article/180725/motorola_microtac.html
- #10 http://www.mobile-review.com/articles/2007/form-factors2-en.shtml
- #11 From http://www.freelance-writers.org/?p=222http://www.premiumwp.net/uncategorized/the-evolution-of-mobile-phones-11-pictures/
- #12 http://danbricklin.com/log/treo180.htmhttp://reviews.cnet.com/smartphones/palm-treo-180/4505-6452_7-7629257.htmlhttp://palmwebos.org/2009/04/02/motionapps-the-company-behind-classic/
- #17 From A Brief History of the Mobile Phone, M:Metrics data, New York Times article
- #19 http://www.chinamobileltd.com/ir.php?menu=11http://mobile.engadget.com/2009/09/22/china-mobile-hits-a-half-billion-subscribers/http://www.vodafone.com/start/about_vodafone/who_we_are.htmlhttp://www.telefonica.com/en/about_telefonica/html/home/home.shtmlhttp://www.americamovil.com/http://www.telenor.com/en/about-us/our-business/http://en.wikipedia.org/wiki/At%26thttp://en.wikipedia.org/wiki/Vodafone#The_Americashttp://en.wikipedia.org/wiki/Verizon_Wireless
- #20 http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_usehttp://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htmhttp://arstechnica.com/gadgets/news/2010/05/mobile-market-up-smartphones-up-iphone-and-android-way-up-1.ars
- #21 Source: http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Reports_January_2010_U.S._Mobile_Subscriber_Market_Share
- #28 Smartphonesv pc
- #30 Windows Phone viPhone – windows image from marketplace; iPhone image from my device
- #31 Android viPhone – Android image from marketplace; iPhone image from my device
- #32 Android viPhone – Android image from marketplace; iPhone image from my device
- #33 http://www.scribd.com/doc/5306682/Tomi-Ahonens-Mobile-As-The-7th-Mass-Media-Excerpt
- #36 WHY social media as a communications tool? Mobile : ubiquitous
- #37 Mobile ubiquitous : three generations
- #38 Mobile ubiquitous : The fourth generation