Our new namerecognises the
powerful role pensions play in the
UK – in people’s lives and in the
economy.
Lifetime savings remain an
important part of the picture for
us – but our focus will be on what
those savings mean for people’s
retirement income.
We are the trusted, authoritative
voice advocating for better
pensions: for schemes, for savers,
for the industry.
We are the home of the pensions
industry. Pensions UK serves and
supports the whole sector.
Introducing Pensions UK
02 Pensions UK
2030 Ready: A strategy for the next five years
We’re here to make
pensions better. Our
purpose is to help
everyone achieve a better
income in retirement.
3.
Introducing 2030 Ready
PensionsUK is looking ahead
to the start of the next decade
and how we develop the pension
system and our organisation to
prepare for the future.
Over the next few years, we will
publish a series of reports that
seek to help our members and
savers understand the changes,
opportunities and challenges we
expect to face.
We’ll publish reports on DB, DC,
master trusts and the LGPS.
We will also address major
themes like adequacy, AI and
sustainability. And we’ll look
globally to consider what we
can learn from international
experiences.
Our strategy for 2025 to 2029
will prepare Pensions UK and its
members to thrive as we enter
the next decade. We’ll make
pensions better, influence policy,
give outstanding value to our
members, build a great place to
work and secure our future as an
authoritative, purpose-led and
impactful organisation.
As the voice of pensions, we will
do everything we can to help
everyone get a better income in
retirement.
03
Pensions UK
2030 Ready: A strategy for the next five years
5.
The pensions industry
isentering a defining
period, being reshaped
by consolidation, the
focus on investment in
growth assets, and an
urgent spotlight on the
need for people to save
more, to understand
what their retirement
savings are worth and
to be supported and
empowered to use them.
We’re here to help
everyone achieve a better
income in retirement.
Pensions play a defining role in
our national experience
People in the UK typically spend
around 20 years in retirement.
The wealth or sources of income
they can access during that
period not only shape their own
personal experiences but also
the lives of the people around
them. Additionally, their income
impacts their ability to interact
with society and play a positive
role within it.
Today, we are heading for a
generation of pensioners who
will be poorer than they may
expect. Most are unlikely to live in
poverty, but many are likely to live
with substantially reduced means
compared to their working lives.
We must address this.
Pensions can boost domestic
growth
Pension scheme investment in
the UK is already substantial,
reaching over £1 trillion in 20231
and has the potential to keep
growing, having a positive impact
on the economy, which can also
improve retirement incomes and
quality of life more broadly.
We will continue to seek a
regulatory framework that helps
to ensure pension funds have the
right assets, income opportunities
and incentives in place. It is
important that the imperative
to invest in the UK does not
compromise savers’ best financial
interests.
The world of pensions
is changing fast, and we
need to stay ahead
1
Pensions & Growth, June 2023
2
Pensions Growth: Using investment
and fiscal incentives to encourage the
flow of pension investment into UK
assets, October 2024
Pensions have a role to play on
the world stage
Making up the world’s third
largest pension system by
assets under management,² UK
pension schemes also invest
materially in the global economy.
This offers the opportunity for
positive, informed and collective
influence in stewardship and ESG
investment.
We will continue to work to
ensure pension schemes fulfil
their potential to play a powerful
and positive role in the global
economy.
With these key factors as context,
the current political focus on
pensions is well founded and
offers a once-in-a-generation
opportunity to make pensions
better.
That’s why we’re making sure
we’re 2030 Ready.
And we’re here to make sure our
members and pension savers are
2030 Ready too.
05
Pensions UK
2030 Ready: A strategy for the next five years
6.
The sector willrequire bold
thinking and strong leadership. It
will also need a sharp focus on
delivering better outcomes for
more people through a system
that is inclusive, resilient and
responsive to real lives.
Our policy work for the next
five years will be based on our
understanding of the world we are
likely to see in the 2030s, from
the experiences of members and
retirees to the structure of the
pensions market and the direction
of public policy. We’re drawing on
the latest trends, projections and
evidence to set out not just what
is changing, but what must be
done in response.
The 2030s will be defined
by transformation.
Shifting demographic
patterns and longer
working lives, deepening
inequality and the
evolving role of the state
will all shape a complex
and evolving environment
for the pensions system.
But no prediction of the future
will be 100% accurate. We will
need to be adaptable as the
future unfolds, using the best
available data and insight to
respond to change and ensure we
are continuously focussing on the
right areas.
Facing forward:
Better pensions in the 2030s
01
06 Pensions UK
2030 Ready: A strategy for the next five years
8.
Major socio-demographic shifts
willshape the 2030s
The pensions landscape in the
2030s will be shaped by many
factors. These include changing
working lives, rising longevity,
financial insecurity and widening
inequality in housing and wealth.
We must work with and for our
members to ensure the pension
system remains relevant, resilient
and inclusive. We need a system
that is fit for the developing
complexity in people’s lives and
that can help them retire with the
best possible income.
Retirement expectations are
evolving, but adequacy remains
uncertain
Pensions UK’s Retirement Living
Standards (RLS) offer a practical
benchmark to help savers
understand the income needed
for a minimum, moderate or
comfortable retirement. Following
the 2025 State Pension triple
lock uplift, projections show
encouraging signs at the base
level. Some 73% of the population
– and 85% of active DC savers –
are on track to achieve at least
the minimum standard (£13,400
for a single person, £21,600 for
a couple). However, one in four
adults still fall short and one in
five workers are projected to miss
the minimum, often due to gaps
in pension participation or low
contributions.
Working lives are longer, more
varied — and more precarious
People are entering retirement
from increasingly non-linear
working lives. The average UK
worker will have multiple jobs
across their career. Just over
one in four workers is in a part-
time role and more than a
million people are on zero-hour
contracts. Automatic enrolment,
while transformative, has not yet
fully reached those in multiple
jobs, insecure roles or below
earnings thresholds.
The number of over-65s in work
continues to rise sharply. Many
will phase into retirement, rather
than enter it outright. Pension
systems must reflect this, offering
more flexible accumulation and
decumulation options that mirror
modern lives.
The outlook for
members and retirees
87
89
A woman turning 65 in
the 2030s can expect to
live to 89; a man, to 87.
08 Pensions UK
2030 Ready: A strategy for the next five years
9.
Longevity is increasing—but
resilienceis not
Life expectancy continues to rise.
A woman turning 65 in the 2030s
can expect to live to 89; a man, to
87. More will live past 100. Yet too
many people will enter retirement
without adequate financial
resilience. One in five adults have
less than £1,000 in savings and
one in ten have no cash savings.
A total of 2.8 million people have
persistent credit card debt. Some
3.8 million retirees are worried
they don’t have enough money to
last through their retirement.
Housing is now central to pension
adequacy
Changes in homeownership
patterns are reshaping retirement
realities. Many people are entering
later life without owning a home.
Just 39% of 25 to 34-year-olds
are homeowners today, down
from nearly 60% in 2000, though
this is higher than the recent
low point of 33% in 2015/16.
The number of over-65s in
private rented accommodation
is projected to double by 2030.
These shifts challenge traditional
assumptions of a retirement
free of housing costs and may
increase the income required to
support a basic standard of living
in later life.
A system ready for real lives
These socio-demographic trends
reinforce the need for a pensions
framework that is more inclusive,
more responsive, and more
supportive than the one we have
today. That means increasing
minimum contributions for
most, closing participation gaps,
considering short-term financial
resilience and ensuring members
receive the guidance they need. If
we are to deliver on our ambition
of better retirement outcomes
for more people who are likely
to have longer lives, the system
must be 2030 Ready.
Pensions UK
2030 Ready: A strategy for the next five years
09
10
Over 10% of over 65s
are expected to be
living in private rented
accommodation by 2030
%
Around ¾ of the
population is on track
to reach the minimum
retirement living standard
100,000
The number of over 65s in
work continues to rise by
around 100,000 per year
10.
Consolidation will intensifyinto
the 2030s
In the defined contribution (DC)
sector, which includes master
trusts, the number of schemes
has declined sharply – by 40%
in the last decade. The DC scale
test will intensify this trend and
we would expect to see a further
reduction in the order of 50%
by 2035, even allowing for new
entrants. And the consolidation of
many thousands of smaller Group
Personal Pensions (GPPs) could
see half the number of schemes
operating by 2035.
Local Government Pension
Scheme (LGPS) pools are being
reformed with significant mergers
required by government. Political
pressure may be sustained,
leading to further consolidation in
future. Local government reform,
alongside a trend towards an
increasing use of shared services,
and the introduction of the Good
Governance review process may
also lead to fewer funds in the
future.
Defined benefit (DB) schemes
are also consolidating, with
expectations of a 30% decline in
scheme numbers by 2035, driven
by transfers to insurers and the
emergence of superfunds.
Asset growth is forecasted to
remain strong
Total assets under management
across DC and the LGPS will grow
significantly while the DB sector
will continue to shrink overall
with asset run-off, transfers to
superfunds and insurer buyouts
reducing total assets. Yet there
will be growth in major DB
schemes that elect to remain
open.
LGPS assets are set to rise from
£390 billion to £500 billion or
more by end of the 2020s and
£950 billion by 2035.
In DC, contract-based schemes
manage around £330 billion of
assets today and this is expected
to reach close to £600 billion by
2035. But the growth of Master
Trusts will exceed that, growing
from around £165 billion today to
over £700 billion by 2035.
The outlook for the
pensions market
The trend of consolidation
across all sectors of the
pension industry, which
was already happening
at pace, is being ‘turbo
charged’ by legislative
and regulatory reforms.
10 Pensions UK
2030 Ready: A strategy for the next five years
11.
‘Megafunds’ will consolidate
andgrow in number
The combination of
consolidation and considerable
asset growth will undoubtedly
solidify the market position and
increase the number of so-
called ‘megafunds’. These are
large asset owners – typically
with in-house investment
capabilities – and significant
influence on UK financial
markets. We see these funds
in all sectors, DC, open DB and
LGPS pools, and while they will
continue to be regulated on a
sector-by-sector basis, they will
share many common interests
and concerns.
11
£1tn
billion
£700
We expect to see a third
of today’s DB schemes
buy out or consolidate
into superfunds by 2035
We may see a halving in
the size of the Master
Trust market by 2035,
accompanied by the
consolidation of many
thousands of GPPS.
LGPS assets are
projected to hit
£1 trillion around the
middle of the 2030s
£700+ billion: Master
Trust assets by 2035
Master Trusts
+
Pensions UK
2030 Ready: A strategy for the next five years
12.
Pensions UK isoptimistic
about the 2030s. Yet the
volume of change, coupled
with a challenging economic
environment, means those
working in the industry have
a critical and demanding
job to make the most of the
opportunities ahead. Sequencing
will be critical: many of the
changes proposed in legislation
carry critical interdependencies,
and taken together, demands on
schemes will be significant.
To shape the world we
want to see in the 2030s
and to help everyone
achieve a better income
in retirement, we must
respond to change with
clarity and purpose.
We need to ensure change
happens in the right order, at the
right time and we will be working
with government to ensure the
roadmap for change, published
alongside the Pensions Bill, is
realistic and achievable.
Pension UK’s policy goals
for 2030 Ready
12
02
Adequate
retirement incomes,
delivered by a
market that is well
run and well
regulated.
Savers
supported in work
and retirement by a
system that is simple
and digital-first, and
by advice and guidance
that is effective and
accessible.
Pension
investments that
deliver strong risk-
adjusted returns and
play a positive role
in society and the
economy.
A pension system
that provides an
adequate retirement
income to savers and is
affordable and fair
Pensions UK
2030 Ready: A strategy for the next five years
13.
Above all, wewant to see a
pension system that provides an
adequate retirement income to
savers and is affordable and fair.
Pensions UK would like to see
clear national objectives set for
the UK pension system as part of
the Pensions Review.
We will be calling for, and helping
to deliver:
•
A State Pension that protects
everyone from poverty and
provides a good foundation for
retirement income saving
•
For the value of the State
Pension to be maintained, and
increases made in line with
clear national objectives
•
Notice of any change in
the State Pension age of at
least a decade, and a clearly
defined public communication
programme.
Adequate retirement incomes,
delivered by a market that is well
run and well regulated.
•
Automatic enrolment
contributions at 12% for
most, suitably phased, with
appropriate protections for
lower earners and better
inclusion for under-pensioned
groups
•
DC consolidation that is well
executed and supports better
outcomes, with effective
pathways for the best smaller
schemes and new entrants to
reach scale
•
The open DB sector continuing
to thrive, with closed DB
schemes running on effectively
or with access to appropriate
end-game options
•
An LGPS sector that is
supported to deliver, achieving
effective partnership between
funds and pools
•
Support for CDC schemes and
other risk-sharing models
•
Pensions regulation that is
proportionate and well targeted
•
Governance that keeps pace
with change and is inclusive.
13
Our goals
Pension investments that deliver
strong risk-adjusted returns and
play a positive role in society and
the economy.
•
Schemes exercising fiduciary
duties responsibly and in the
long-term interests of savers
•
Investment strategies that
make the most of domestic
and global opportunities, take
appropriate risk and meet the
needs and expectations of
savers
•
An industry supported to
continue showing leadership in
stewardship and responsible
investment
•
Support from government to
increase domestic investment
in ways that are consistent with
fiduciary and consumer duty.
Savers supported in both work
and retirement by a system that
is simple and digital-first, and
by advice and guidance that is
effective and accessible.
• Small pots consolidated
•
An effective dashboard
ecosystem
•
Accessible guidance and
tailored support
•
Technology, including AI,
effectively harnessed to
enhance propositions
•
Products and guidance that
are inclusive and consider
members’ diverse needs.
Pensions UK
2030 Ready: A strategy for the next five years
14.
For over acentury we’ve been the voice of pensions, helping
everyone achieve a better income in retirement. That aim
echoes the strategic priorities of our membership and is
what drives and inspires those that work for and with us.
Here’s how we’re making Pensions UK and our members
ready for 2030.
The Voice of Pensions:
Our new strategy for 2025-29
03
14 Pensions UK
2030 Ready: A strategy for the next five years
Convene the industry to solve
shared problems
Where problems are shared, we’ll
lead inclusive, collaborative action
to create solutions
We will build on
the strong policy
foundations laid
before 2025. As
the sector evolves,
we’ll be helping
shape a policy and
regulatory framework
that delivers better
outcomes for savers
and works for our
members.
Our objective
Support the development
of a policy and regulatory
framework that delivers
better saver outcomes and
works for our members
What you’ll see
We’ll keep leading the field on the
issues that matter, shaping policy on
consolidation, growth, Retirement
Living Standards, decumulation, and
the possible use of pension savings
before retirement
Develop our thought
leadership capability
Our bold, confident thought
leadership campaigns will continue to
influence outcomes before decisions
are made, and our policy work will
support a framework that delivers for
savers and works for our members
We’re making pensions better
16.
16 Pensions UK
2030Ready: A strategy for the next five years
Delivering better
pensions needs a
strong, clear voice
being heard where it
matters. Our lobbying
capability and media
presence will stand
out through our
thought leadership and
strong connections.
We are here for our
members and we
will deliver what
they expect from
us – better insight,
deeper engagement,
enhanced access.
Our objective
Increase our media profile
Our objective
Showcase the full extent and
impact of our work together
What you’ll see
We will be the dominant voice in
pensions – the go-to organisation
for the media
What you’ll see
We’ll keep investing in our
communications to raise
awareness of our work
Enhance our engagement
with government
Review our governance
arrangements
Involve the biggest pension
schemes and service
providers
Attract new members
Partner with our members
We’ll be actively sought out by key
influencers in government
Our governance will be fit for
purpose, effective and support the
future organisation, with the right
members involved
The biggest providers of pensions and
services to the industry will be actively
involved in the work of Pensions UK
More representation from across
the industry strengthens the voice
of pensions
We’ll create opportunities for
our members to partner with us
around shared priorities
We’re influencing pensions policy
We’re giving outstanding value to members
The Voice of Pensions:
Our new strategy for
2025-29
17.
17
Pensions UK
2030 Ready:A strategy for the next five years
By 2030, we will have
modernised how we
work – from systems
and processes to
technology and AI –
in step with the world
changing around us.
As the structure of the
industry changes, our
funding model needs
to evolve alongside it.
As a not-for-profit, our
income is invested in
our purpose to help
everyone achieve
a better income in
retirement.
Our objective
Invest in our skills to support
our strategy
Our objective
Modernise our subscriptions
model
What you’ll see
We need to ensure the skills and
people we have are the right ones
to meet changing requirements
What you’ll see
Our subscriptions will track the
new shape of the sector and allow
us to keep delivering for members
Develop our Employee Value
Proposition
Develop new member services
Improve our data and insight,
and get more value from it
Evolve our events strategy and
remain the market leader
Modernise our ways of
working across our systems
Our rewards, benefits and people
development will attract the right
talent to one of the best places
to work in pensions and trade
associations
New member services and
engagement opportunities will
enhance value and help to fund
our work for all our members
High-quality data will help us make
the right decisions, solve problems
and understand our market
Our range of events will have
evolved and adapted to meet the
needs of our industry
We need to be efficient and
effective and provide an excellent
digital service to our members
We’re building a great place to work
We’re efficiently financing the
work of Pensions UK
18.
Our values
We’re buildinga membership body that’s confident,
capable and ready for the future. We’re doing it with
integrity, adaptability and inclusivity at our core.
18
We will work with our
members to advocate for
new and evolving policies
that support our goals.
Our approach
Integrity means consistently
acting with honesty,
transparency and ethical
responsibility. We honour
our commitments and
communicate openly. We
build trust with colleagues
and partners. We promote
a culture of respect and
accountability across
everything we do.
Adaptability means
embracing change with an
open mind and a willingness
to try new approaches.
We grow by learning from
successes and setbacks
while staying flexible and
focused on our goals. We
support each other and our
members in meeting new
challenges.
Inclusivity means creating a
welcoming and respectful
environment where every
individual feels valued
and heard. We embrace
our differences, share
knowledge, and ensure that
everyone can contribute.
We champion teamwork
and open collaboration to
achieve more together.
Integrity Adaptability
Inclusivity
Pensions UK
2030 Ready: A strategy for the next five years
19.
Here’s how youcan be part of it:
•
Contact the Pensions UK team
to share your views on our
policy direction and goals
•
Engage with us as it takes
shape: contribute your insight
via surveys to shape our series
of 2030 Ready reports, and
read PolicyWatch and Pensions
UK member content to stay
informed on progress
•
Be part of the Pensions UK
community by attending
conferences, events and
webinars, starting with our
Annual Conference 2025,
the first major gathering of
Pensions UK.
19
The pathway to 2030
Ready begins now. Our
strategy for 2025 to 2029
will prepare Pensions
UK and its members
to meet the challenges
and embrace the
opportunities that the
2030s will bring. Our new
name embodies our role
in convening the pensions
industry to make it
happen.
What comes next?
Pensions UK
2030 Ready: A strategy for the next five years
20.
PensionsUK.org.uk
Pensions UK: 2030Ready
A strategy for the next five years
July 2025
About Pensions UK
Pensions UK is the voice of
pensions in the UK, trusted and
heard by government and the
pensions industry.
For more than 100 years, we’ve
delivered influential thought
leadership, practical guidance
and research for our members;
pro-actively solving the sector’s
biggest issues and setting the
future direction.
As a not-for-profit organisation,
we exist for the benefit of our
members, and to deliver the
best possible outcome for savers
in the UK, so they can retire in
confidence and with dignity.
Our membership and reach
We’re the voice of pension
schemes that together provide a
retirement income to more than
30 million savers in the UK and
invest more than £2 trillion in the
UK and abroad. Our members
also include asset managers,
consultants, law firms, fintechs,
and others who play an influential
role in people’s financial futures.
Across our work in strategic and
regulatory policy development,
advocacy, membership
engagement, events and
communications, we engage with
over 2,500 organisations, with
nearly 16,000 contacts within our
membership and a further 17,000
in the pensions and financial
services industries.