Performance of Non-Profit
Organization
UNIT IV
Dr. Prachi
Contents
• Performance of Non-Profit Organization:
Evaluating the performance of Non-profit Organizations,
Ethical Decision making in Non Profit Organizations,
Volunteers and their role in Non Profit organizations.
Incentives and control in the non-profit context.
Non-profit governance, Non-profit organizations and market
competition,
sales promotion and Public Relations for Non- profit Organization.
Managing Financial Resource, Donor Marketing.
Evaluating the performance of Non-
profit Organizations
• Most nonprofit groups track their
performance by metrics such as
dollars raised, membership
growth, number of visitors, people
served, and overhead costs.
• These metrics are certainly
important, but they don't measure
the real success of an organization
in achieving its mission.
Ethical Decision making in Non Profit
Organizations
• How are ethical decisions made in non profit organization .give
examples?
• There are six areas in particular where ethical issues arise in the
nonprofit sector:
compensation;
conflicts of interest;
publications and solicitation;
financial integrity;
investment policies; and accountability and strategic
management.
Volunteers and their role in Non
Profit organizations.
• Volunteers help with fundraising, administrative tasks and
operations, and they help spread the word about the mission of the
organization.
Non-profit governance, Non-profit
organizations and market competition
• Nonprofit governance is defined as the process of providing strategic
leadership to a nonprofit organization.
• It entails the functions of setting direction, making policy and strategy
decisions, overseeing and monitoring organizational performance,
and ensuring overall accountability.
Sales promotion and Public Relations for Non-
profit Organization
• Public relations is the process of creating a good public image. Some
ways public relations help a non-profit include:
• Finding volunteers, educating, and donating.
• Non-profit organizations often use effective communication, stories,
spokespersons, and social media as public relations methods to
promote their cause.
Managing Financial Resource, Donor
Marketing
• 7 Money Management Tips to
Improve Your Finances
• Track your spending to improve
your finances.
• Create a realistic monthly budget.
• Build up your savings—even if it
takes time.
• Pay your bills on time every month.
• Cut back on recurring charges.
• Save up cash to afford big
purchases.
• Start an investment strategy.
Donor Marketing
• Leverage A/B Testing In Your Nonprofit
Content Marketing.
• Monitor Website Behavior.
• Use Dynamic Lead Forms.
• Follow Social Shares to Improve Content
Marketing for Nonprofits.
• Automation Can Improve Nonprofit
Content Marketing.
References
• https://www.mckinsey.com/industries/public-and-social-sector/our-
insights/measuring-what-matters-in-nonprofits
THANK YOU

Performance of Non-Profit Organization

  • 1.
  • 2.
    Contents • Performance ofNon-Profit Organization: Evaluating the performance of Non-profit Organizations, Ethical Decision making in Non Profit Organizations, Volunteers and their role in Non Profit organizations. Incentives and control in the non-profit context. Non-profit governance, Non-profit organizations and market competition, sales promotion and Public Relations for Non- profit Organization. Managing Financial Resource, Donor Marketing.
  • 3.
    Evaluating the performanceof Non- profit Organizations • Most nonprofit groups track their performance by metrics such as dollars raised, membership growth, number of visitors, people served, and overhead costs. • These metrics are certainly important, but they don't measure the real success of an organization in achieving its mission.
  • 4.
    Ethical Decision makingin Non Profit Organizations • How are ethical decisions made in non profit organization .give examples? • There are six areas in particular where ethical issues arise in the nonprofit sector: compensation; conflicts of interest; publications and solicitation; financial integrity; investment policies; and accountability and strategic management.
  • 5.
    Volunteers and theirrole in Non Profit organizations. • Volunteers help with fundraising, administrative tasks and operations, and they help spread the word about the mission of the organization.
  • 6.
    Non-profit governance, Non-profit organizationsand market competition • Nonprofit governance is defined as the process of providing strategic leadership to a nonprofit organization. • It entails the functions of setting direction, making policy and strategy decisions, overseeing and monitoring organizational performance, and ensuring overall accountability.
  • 7.
    Sales promotion andPublic Relations for Non- profit Organization • Public relations is the process of creating a good public image. Some ways public relations help a non-profit include: • Finding volunteers, educating, and donating. • Non-profit organizations often use effective communication, stories, spokespersons, and social media as public relations methods to promote their cause.
  • 8.
    Managing Financial Resource,Donor Marketing • 7 Money Management Tips to Improve Your Finances • Track your spending to improve your finances. • Create a realistic monthly budget. • Build up your savings—even if it takes time. • Pay your bills on time every month. • Cut back on recurring charges. • Save up cash to afford big purchases. • Start an investment strategy. Donor Marketing • Leverage A/B Testing In Your Nonprofit Content Marketing. • Monitor Website Behavior. • Use Dynamic Lead Forms. • Follow Social Shares to Improve Content Marketing for Nonprofits. • Automation Can Improve Nonprofit Content Marketing.
  • 9.
  • 10.