This document discusses the importance of performance and strategies for improving performance. It notes that performance issues can occur anywhere in an application's architecture from the client, application server, databases, legacy systems and more. It recommends identifying performance risks early, defining objectives, conducting architectural reviews, and monitoring applications. Specific techniques are provided for improving memory usage, data retrieval from databases, and reducing remote calls. The conclusion emphasizes that investing in performance testing and engineering can significantly reduce costs compared to dealing with performance problems later.