Personal Brand Exploration - Adam Bain

Personal Brand Exploration - Adam Bain

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  PERSONAL BRAND EXPLORATION AdamBain Project & Portfolio I: Week 3 August 21, 2020
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  Adam is theyoungest of four siblings. Growing up on the little Bahama island Bimini, he was always surrounded by art which opened creativity and the annual Speedboat BTS photography that was done by the helicopters and seeing the final products. After pursuing a degree in architecture, he noticed the love for it just wasn't there. Although the love for art was. He gathered 10 years of retail management experience with 12 years total of retail. He learned the ins and outs. He also worked with a few local fashion designers and creatives. Helping him make a clear focus for his final direction. Adam then enrolled in the Digital Marketing program at Full Sail University where he’s focused on developing digital marketing skills. IDENTITY
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  PROFESSION Potential Job Titles: •Art Director • Advertising and Promotional Manager • Marketing Manager Creator Archetype - To realize potential everywhere and uncovering originality with liberated imagination. Avoiding being lost in inspiration. Digital Marketing in Fashion
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  • DEMOGRAPHICS: 25-35years of age. 60% of male and 40% are female. College educated. With predominantly Asian, African American, and White. Based in California • PSYCHOGRAPHICS: Enjoys showcases, involved in ComplexCon. 70% choose a healthy lifestyle mixed with vegetarians and plant based audiences. Follow all fashion and urban current events. • IDEAL AUDIENCE MEMBERS: Jean Chung, General Manager (HYPEBEAST), Ingram Drye ArtDirector (RL), Nhad D., Director of Human Resources (LVMH LouisVuitton) Recruiters & Hiring Managers LVMH, Adidas, and HYPEBEASTS TARGET AUDIENCE
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  GOALS Short Term: (ImmediatelyAfter Graduation, 2022) • Land an entry-level marketing position at Louis Vuitton. ‣ Connect and introduce myself to 10 management members at LVMH store level, as well as 15 LinkedIn members by September 30, 2021. Mid Term: (2028) • Achieved Art Director Title. ‣ Gain a social media influence of 2Mill to help bring in another audience by November 11, 2028. As well as put the brand on a path to to hit 10 billion in annual revenue. Long Term: (2040) • Create a long lasting impression upon all fashion house and following the footsteps of Virgil Abloh and being the 2nd Artistic Director as well as longevity. ‣ Create a non-profit that is able to generate 1.5 mill a year to help those from 3rd world countries. Save 1 million personally and become a share holder.
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  SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 87% Adobe Creative Suite 70% Strong Storytelling 80% Computers&Electronics 60% SOFTHARD CRM Software 10% WordPress CMS 10% Professional Writing 50% Public Speaking 60% SOFTHARD
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  I help LVMHincrease revenue by bringing new fresh and innovative fashion and heartfelt connections via store implements and digital media storytelling across all platforms. PROMISE
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  CREDENTIALS Work Experience: • 12years retail • 8 years of retail management • Social Media Marketing • Marketing for JamMonster • Marketing for Milana Beauty Studio Education: • Digital Marketing, B.S., Full Sail University (Exp. 2022) Awards: • Presidents Cup, A.M. Retail Group • Most Improved Operations Manager SE District F21
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  COMPETITION Kia Cuttino Industry Experience: •Marketing Representative • Marketing Manager • Affiliate Marketing Analyst FS Education: • Master, Entertainment Business and Sports Management, Full Sail University Alum • Management B.S, Penn State Leadership Experience: • Marketing Director at Mathnasium • Affiliate Marketing Analyst Full Sail University Skills and Proficiencies: • Event Planning - 11 endorsements • Advertising - 6 endorsements • Data Analysis- 6 endorsements • Social Media Marketing 36 Adam Bain Overall Online Presence: • 500+ connections. Url has been personalized, polished headshot, 1 recommendation and 3 given. Grade: Above Great 95 out of 100 Industry Experience: • 10 years retail management • Social Media Marketing for Milana Beauty Studio Education: • Current student enrolled in Digital marketing, B.S. at Full Sail University Leadership Experience: • Co-manager role over seeing staff of 100+ Skills and Proficiencies: • Retail - 21 endorsements • Customer Service - 15 endorsements • Visual Merchandising - 14 endorsements • Marketing - 9 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile. Custom URL. Awards 1. • Grade: Good, 89 out of 100
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  COMPETITION Holly Picano Industry Experience: •20 years Artist • 4 years Internet Marketing • 1 year marketing Director Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Digital Marketing specialist • Holly Picano Art, wine labels for “peachy canyon winery” magazine advertisement for Menendez Publishing. Skills and Proficiencies: • Social Media - 20 endorsements • Marketing - 17 endorsements • Advertising - 22 endorsements Adam Bain Overall Online Presence: • 500+ connections, banner image customized, polished headshot, detailed profile summaries, seven recommendations, two volunteer work, URL not yet customized. 3 awards and 3 publications. • Grade: Good, 89 out of 100 Industry Experience: • 10 years retail management • Social Media Marketing for Milana Beauty Studio Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Co-manager role over seeing staff of 100+ Skills and Proficiencies: • Retail - 21 endorsements • Customer Service - 15 endorsements • Visual Merchandising - 14 endorsements • Marketing - 9 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile. Custom URL. Awards 1. • Grade: Good, 89 out of 100
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  BRAND POSITION Creating memorableimpressions and creative images by touching not just your heart but your mind ADAM “OUTINGSWITHBAIN” BAIN Adam gained this nickname due to the impressions and memories left behind by the memories and impressions made by the images that have been captured during all of his foodie marketing.
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  NETWORKING & MARKETING Industry Events& Organizations • Small Business Expo (SBE) ‣ December 9, 2021 | Orlando, FL • Vision Conference 2020 ‣ Sep 18 - 20 2020 | Orlando, Fl • Energy Marketing Conference 14 ‣ November 17, 2020| Rosen Centre Orlando, Fl Digital Marketing • Primary Content: Create Outings With Bain site as well as launch proper social media. To help showcase not only creativity but individuality offered giving a warm and memorable impression. • Primary Tools: Instagram, Twitter, and Wordpress - Using these platforms to showcase all concept marketing videos and photography. To give an unlimited amount of content. • Website: Full Sail digital portfolio site to showcase school work; Instagram and twitter to showcase realtime marketing and creative process.
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  PROFESSIONAL DEVELOPMENT Mentor • Seeking aseasoned fashion house marketer with 10 years experienced. With but not limited to a HBCU background Formal Education • Complete Digital Marketing, B.S. by expected graduation date in 2022 Technical Skills • Complete all CRM courses through LinkedIn Learning Dec 31, 2021 • SEO Foundations - LinkedinLearning, Dec 31, 2020 • Learn Visual Techniques for Microstrategy, Data Studio, and Tableau - LinkedInLearning, December 31, 2020 Soft Skills • Master In-Demand Professional Soft Skills - LinkedIn learning, Nov. 2020 • Leadership: Practical Skills - LinkedIn Learning Nov, 2020
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  Adam Bain You knowhow Fashion Houses have been losing the connection with consumers on an emotional level? Well, what I do is take what the consumer wants and turn it into a need. In fact over my time in retail I’ve came across just about every consumer from every walk of life. Listening and not only that but creating a relatable window. Previous employers as well as clients have always helped with leaving great surveys and emails that has aligned with stores I’ve over seen either land on target or push pass a 15% increase for the year. “
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  REFERENCES Kenion, C. (n.d.).Charisse Kenion (@charissek): Unsplash Photo Community. Retrieved August 23, 2020, from https://unsplash.com/ @charissek Apply for Digital Channel Manager. (n.d.). Retrieved August 23, 2020, from https:// jobs.nike.com/job/00498018 Manager Digital Marketing Analytics. (n.d.). Retrieved August 23, 2020, from https:// jobs.adidas-group.com/adidas/job/Manager- Digital-Marketing-Analytics/605494901/? feedId=301201 Summary Report for: 11-2011.00 - Advertising and Promotions Managers. (n.d.). Retrieved August 23, 2020, from https://www.onetonline.org/link/ summary/11-2011.00 Naglestad, A. (n.d.). Alexander Naglestad (@alexandernaglestad): Unsplash Photo Community. Retrieved August 23, 2020, from https://unsplash.com/@alexandernaglestad F. (n.d.). Flaunter (@flaunter): Unsplash Photo Community. Retrieved August 23, 2020, from https://unsplash.com/@flaunter Cuttino. (n.d.) Kia Cuttino [LinkedIn Page. Retrieved August 23, 2020, from https://www.linkedin.com/in/ shikiacuttino/ Picano. (n.d.) Holly Picano. [LinkedIn Page]. Retrieved August 23, 2020 https://www.linkedin.com/in/holly- picano-ms-internet-marketing-481a872/ Digital Project Manager https://www.linkedin.com/jobs/view/1959924941/ Details Report for: 11-2021.00 - Marketing Managers. (n.d.). Retrieved August 23, 2020, from https:// www.onetonline.org/link/details/11-2021.00 Adidas Manager Digital Marketing https:// www.linkedin.com/jobs/view/1999328904/? alternateChannel=search Drye. (n.d.) Ingram Drye. [Linkedin page]. Retrieved August 23, 2020 https://www.linkedin.com/in/ingram- drye/ Louis Vuitton Salary https://www.glassdoor.com/Salary/ Louis-Vuitton-Salaries-E667150.htm Summary Report for: 27-1011.00 - Art Directors. (n.d.). Retrieved August 23, 2020, from https:// www.onetonline.org/link/summary/27-1011.00