Personal Brand Exploration David "SuperDavetheSportsFan" DeWitt

PERSONAL BRAND
EXPLORATION
David “SuperDavetheSportsFan” DeWitt
Project & Portfolio I: Week 1
th

Growing up in a tough environment David
DeWitt had to master the ability to focus. He like
most young youngsters in the inner-city had
dreams of making it in sports. Basketball to be
specific. This is where he honed his ability to
concentrate on being something bigger than his
environment. He has always had the ability to
make people laugh and feel extremely
comfortable around him. He is here to bridge the
gap between the older generation and today’s
generation. Being a part of the hip hop culture
and deeply versed in what is new and fresh now;
is how he will connect two generations that
rarely see eye to eye.
IDENTITY

PROFESSION
Potential Job Titles:
•Editor
•Writer
•Deputy Editor (NBA)
Entertainer – Keep things fun and
energetic. I want the audience to be
involved with live chats. Q&A
online, give me your take on what
happened today in sports. I would
love to debate the average fan. Id
crack jokes as long as we aren’t
covering a serious subject.
ON AIR TALENT/WRITER for ESPN/FOX

TARGET AUDIENCE
Jacob Ullman
Outreach Plan:
• I asked a Full Sail contact that knows him personally to
help me with an internship and they did.
• We have exchanged several emails already through an
introduction from a mutual contact.
• We should be having our first zoom meeting next week.
PROFILE
PICTURE
Senior VP of Production and
Talent at FOX Sports
Stephen A. Smit
Outreach Plan:
• Sent a DM on Instagram, Facebook, and will reach out
to my pastor. (we have the same pastor)
• So far I have only reached out on social media.
• In one month I will tell Pastor Gerrad at CCC what I’m in
school for and ask him to ask Stephen A. to mentor me.
PROFILE
PICTURE ON AIR TALENT at ESPN
Lynn Matthews Outreach Plan:
• Search for an Email address or Linkd’in profile.
• If I find an email address or linkd’in profile I will start a
conversation which I somehow tend to be good at.
• I give a follow up in 2 weeks and another in a month
PROFILE
PICTURE
VP TALENT ACQUISITIONS at
ESPN

GOALS
Short Term: (Immediately After Graduation, 2023)
•To be working in sports in some capacity.
‣ KPI to measure progress towards reaching
goal. Must be specific and measurable with a
timeframe attached.
Mid Term: (2025)
•SuperDavetheSportsFan is one of the go to sports
blogs and podcast in the world.
timeframe attached.
Long Term: (2030)
•To be one of the top sports analyst and broadcast
writers on TV.
timeframe attached.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Broadcast writing 1
SOFT
HARD
Novice / Adept / Expert
Prompter Reading 1 Novice / Adept / Expert
Adobe Premier pro Skill 1 Novice / Adept / Expert
Adobe Audition Skill 1 Novice / Adept / Expert
cinematography 1
SOFT
HARD
Novice / Adept / Expert
Video editing 1 Novice / Adept / Expert
Sales and marketing 1 Novice / Adept / Expert
Administration and Management 1 Novice / Adept / Expert

PROMISE
I help _FOX_____ to _be trustworthy and
accurate______ by _building reliable sources
and triple checking any information before I
report it______.

CREDENTIALS
Work Experience:
•SuperDavetheSportsFan A Real F@@king
Sports show
•R/Superdavethesportsfan
Education:
•Hancock Central High School
•Sportscasting, B.S., Full Sail University (2023)
Awards:
•University of Georgia scholastic Press
association !st place Story Writing. SGA
President Hancock Central HS Morris
Brown College Upward Bound program
SGA President
Picture Relevant
to Your Industry
Goes Here

COMPETITION
Stephen A. Smith
Industry Experience:
• Top Paid sports analyst on TV
Education:
• Winston Salem State University
Leadership Experience:
• He keeps the show on its toes
• He is the star at ESPN
Skills and Proficiencies:
• Journalist - X endorsements
• Sports reporter- X endorsements
• Sports specialist - X endorsements
David A. DeWitt
Overall Online Presence:
• Thousands of connections, yes banner image is
custom?, Very professionalt?, Great detail, professional,
I think his linkd’in was created by a pro.?,
3,400,000,000 results on Google about Stephen A.
Smith?, active on all social media., Yes his LinkedIn
profile is customized
• Grade: Superior. 100 out of 100
HEADSHOT HEADSHOT
• Blogger, Podcaster, sportscasting
student
Education:
• Full Sail University
• SGA President Upward Bound Program Morris Brown
College
• SGA President Hancock Central High School
• Digital cinematography - X endorsements
• Video editing - X endorsements
• writing - X endorsements
• Few Connections, n image is not customized,
professionalism of headshot? Not professional,
somewhat detailed. The profile was originally for a
delivery driver, published articles?a few blogs, active on
other social media?active on FB, Instagram, Twitter,
clubhouse, Iconn, is their LinkedIn URL customized? No
its not customized
• Grade: ,Average, 25 out of 100

COMPETITION
Kiandra Pinksto -Felix
Noteworthy Experience:
• Former Track Star
David A. DeWitt
HEADSHOT HEADSHOT
• I am not sure. I couldn’t find any
Education:
• Blogger - X endorsements
• Social Media - X endorsements
• Power point- X endorsements
• Only 3 I saw., no it wasn’t custom, , didn’t look
professional, Profile looked pretty detailed but we
aren’t connected so I don’t think I was able to see the
profile in it’s entirety , I didn’t see any ,I saw an
Instagram. yes
• Grade: Average, 25 out of 100
• Blogger, Writer, Podcaster
Education:
• SGA President Morris Brown College UPWard Bound
Program
• SGA President Hancock central High School
• Digital Cinematography - X endorsements
• Video Editing- X endorsements
• Adobe Primeir pro - X endorsements
Overall Online Presence
• Few Connections, image is not customized, Not
professional, somewhat detailed. The profile was
originally for a delivery driver, a few blogs, active on FB,
Instagram, Twitter, clubhouse, Iconn, No its not
customized
• Grade: ,Average, 25 out of 100

BRAND POSITION
For Fans of all sports who Want to hear about
your favorite sport in a barbershop environment, I
provide THAT HOME BOY VS HOME BOY
BARBERSHOP FEEL because PEOPLE DON’T
WANT TO HAVE TO FIND A DICTIONARY OR A
THESAURUS TO TALK ABOUT SPORTS.
“SUPERDAVETHESPORTSFAN”

NETWORKING &
MARKETING
Industry Events & Organizations
• Virtual Future of Sports Broadcasting Summit
‣ March 23 – 24 2022 | online
• National Association of Broadcasters NAB Show
‣ April 23 – 27 2022 | Las Vegas
• Sports Pro Insider Series Generation Z
‣ March 16, 2022| Online
Digital Marketing
• Primary Content: I have a daily blog, Instagram, twitter, and a
podcast. All of my content shows my entertainer personality. I
remix reel with VO’s. My blog Is informing and humorous. And
people say my podcast is hilarious.
• Primary Tools: I use FB, Instagram, Twitter, Podbean, Blogger
Plus,Tumblr, reddit, iHeart radio, Tune-in, Amazon Music,
Spotify, Google podcast, Apple podcast. Blog daily, podcast
weekly, Instagram reels daily. Blog, reels,Blog
• Website: I think I will use my website to link David Dewitt and
SuperDavetheSportsFan. Let my followers know we are the
same person.
Picture of You
Goes Here

PROFESSIONAL
DEVELOPMENT
Mentor
• I hope to befriend an NBA insider. They should be an
on-screen personality for a media giant. Hopefully this
will happen by New Years 2028
Formal Education
• Full Sail University – Bachelors Degree 2023
Technical Skills
• Digital Cinematography, - Full Sail University
September 2019
• Video Editing – Full Sail University, September 2019
• Broadcast Writing – Full Sail University June 2020
Soft Skills
• Final Draft 12 Full Sail University September 2019
• Adobe Primiere Pro – Full Sail University September
2019
• Adobe Photo shop, Adobe Audition, Garage Band,
September 20221q

David
“SuperDavetheSportsFan”
Dewitt
You know There is a disconnect between the Baby Boomers and the youth
of today? Well, what I do is Bridge the gap while conversing. In fact, Most
people I know come to me to start a dialog between themselves and their
children or vise-versa.
“
Picture of You
Goes Here

REFERENCES
Controller - linkedin.com. (n.d.). Retrieved February 8, 2022,
from
https://www.linkedin.com/jobs/view/2739592593/?alternate
Channel=search&refId=Iq6PXnYpmcX1sEwy6O5mTQ%3D%3
D&trackingId=L2mVnLFIACWZn7vyJQl%2ByA%3D%3D
Senior vice president of production and talent development.
(n.d.). Retrieved February 8, 2022, from
https://www.sportsbusinessjournal.com/Conferences-
Events/2021/MIS/Speakers/Ullman-Jacob.aspx
27-4012.00 - broadcast technicians. O*NET OnLine. (n.d.).
Retrieved February 8, 2022, from
https://www.onetonline.org/link/summary/27-4012.00
27-3041.00 - editors. O*NET OnLine. (n.d.). Retrieved February
8, 2022, from https://www.onetonline.org/link/summary/27-
3041.00
27-3043.00 - writers and authors. O*NET OnLine. (n.d.).
https://www.onetonline.org/link/summary/27-3043.00
Glassdoor job search | find the job that fits your life. (n.d.).
https://www.glassdoor.com/Job/index.htm
Lynn Matthews. ESPN Press Room U.S. (2021, April 27).
https://espnpressroom.com/us/bios/lynn-matthews/
Stephen A. Smith. ESPN Press Room U.S. (2021, October 6).
https://espnpressroom.com/us/bios/stephen-a-smith/
Login • instagram. (n.d.). Retrieved February 8, 2022, from
https://www.instagram.com/kiandrapinkstonfelix/

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