Personal branding old school vs new world

Personal branding old school vs new world

• 1.
  Personal Branding Ref: 0033 Personal Branding - Old School Vs New World Old School Personal Branding New World Personal Branding  Celebrities, politicians, powerful executives  Everyone can do it and super rich  Focused on how only the powerful kicked  Focused on how any smart and focused butt individual can kick butt  One way spin based broadcast  Two way real conversation  Corporate created content  We created content  He/she who outspends wins  He/she who outreaches wins  One size fits all  Personalised, customer tailored niche  Focus groups  User feedback and contribution  Deception  Transparency  Bullsh****t  Authenticity  The story must be compelling but can be  The story must be compelling and must be real fiction (buy this and you will have more sex) (buy this and you will take better photos)  Focus on corporate marketing  Focus on passionate users  Get the customer to believe in it  YOU believe in it For further information on this handout and the consulting Page 1 of 4 and coaching programs available please contact: Image Group International Asia Pacific Head Office T: (+61 3) 9820 4449 E: [email protected] www.imagegroup.com.au ©2011