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D.I.Y. Guide to Personal Branding
The document discusses the concept of personal branding, emphasizing that a brand encompasses the perceptions and trust associated with an individual or company. It highlights the importance of differentiating oneself through unique value propositions and effective self-expression, rather than just self-promotion. Key elements include awareness, reputation, and perception, which collectively contribute to an individual's brand identity.
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D.I.Y. Guide to Personal Branding
- 1. D.I.Y. guide to PersonalBranding
- 3. The Wikipedia definitionof brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
- 4. The Wikipedia definitionof brand begins with “Branding includes a name, logo, slogan, and/or design scheme associated with a product or service”
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- 12. on BRANDS ARE BORNOF EXPERIENCE AND REFLECT TRUST
- 13. IT IS AMEASURE OF REPUTATION
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- 17. “A brand isthe sum of all feelings, thoughts and recognitions – positive and negative – that people in the target audience associate with a company, a product or service.” - Steve McNamara, AdCracker.Com
- 22. “A brand fora company is like a reputation for a person. You earn reputation by trying to do hard things well.” –Jeff Bezos
- 23. Making Coffee Serving Water AeratedCola Stitching Pants
- 24. The basic offeringisn’t the hard stuff
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- 27. In 1891, AsaGriggs Candler invented the most innovative marketing technique of the times. He hired traveling salesmen to pass out coupons for a free Coke. With a goal for people to try the drink, like it, and buy it later on. In addition to the coupons, Candler also decided to sell Coca-Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. In 1898, however, Congress passed a tax on all medicines, so Coca-Cola wanted to be sold only as a beverage. After a court battle, Coca-Cola was no longer sold as a drug. Full Story Did You Know?
- 28. In 1872, Straussreceived a letter from Jacob Davis, a customer and tailor who worked in the mining town of Reno, Nevada. Davis reported that he had discovered canvas pants could be improved if the pocket seams and other weak points that tended to tear were strengthened by copper rivets Jacob Davis and Levi Strauss patenting the idea of using metal RIVETS at the stress points on May 20,1873 which can be considered the 'birthday' of jeans. Did You Know? Full Story
- 29. More solid brandsmean strong identities both for the products and for the people using them. –Jeff Bezos
- 30. Their identity servesas a key differentiator
- 31. G a tk K d 6 8h f @ O P w + $ , QWTM
- 32. “We choose oneover the other on the basis of our ‘perception’ of its reputation” –Shivam Dhawan
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- 34. “Apple Thinks Different IBMSolves Nike Exhorts Virgin Enlightens Sony Dreams…” - Jean Marie Dru, Disruption
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- 39. Personal brands allowindividuals to differentiate themselves by consistently articulating and leveraging their unique value proposition
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- 57. www Website Linked inYu l Blogger Google g
- 58. DO it goodand the CREDITS will follow
- 59. “Do what youwant to be famous for Because you are famous for what you do” - Kristian Anderson
- 60. WHAT you domatters HOW you do it is important WHY you do it is critical
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- 63. Takeaways: We neednot be doing Hard stuff, but we need to be doing the stuff we do… harder!
- 64. Takeaways: We neednot be doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it.
- 65. Takeaways: We neednot be doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical
- 66. Takeaways: We neednot be doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical Branding is Not about self promotion, it is about self differentiation
- 67. Takeaways: We neednot be doing Hard stuff, but we need to be doing the stuff we do… harder! Brands are verbs. YOU are a Brand. People know you by verbs… if that verb is a noun then you better start doing something about it. What you are doing matters >> How you are doing it is important >> Why you doing it is critical Branding is Not about self promotion, it is about self differentiation Not about how many people know you but how do they know you
- 69. BUILD Your Identity! StartingHERE now…
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- 71. MY BRAND SHIVAM DHAWAN Connect - Orjust say Hi!
- 72. Caribbean Conference onStrategic Human Resource Management 2014: Social Media Policy & Contemporary Recruitment Strategies Check out our next event