This document discusses personalized medicine and how considering individual patient characteristics can help improve treatment outcomes. It makes the following key points:
1. Current "one-size-fits-all" drug treatment approaches do not account for individual differences and can lead to unsatisfactory response rates, increased costs, and safety issues. 
2. Personalized medicine aims to use a patient's demographics, medical history, and molecular information to better define therapies through an integrated approach of diagnostics and therapeutics called "theranostics". 
3. A personalized approach that considers a patient's genetics, metabolism, concurrent diseases and environment factors can help achieve improved therapeutic outcomes by providing tailored treatment.