Personalizing B2B Buying with Salesforce Einstein Analytics
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The document discusses how B2B personalization is crucial for enhancing customer experiences, emphasizing that 80% of customers prefer companies that offer tailored solutions. It introduces Salesforce Einstein Analytics as a powerful cloud-based analytics platform that integrates AI to enable data-driven decision-making, improve operational outcomes, and enhance customer retention. The platform's ability to merge data from multiple sources and provide interactive, customizable dashboards positions it as a competitive tool for B2B vendors.
Personalizing B2B Buying with Salesforce Einstein Analytics
- 1. Personalizing B2B Buying with Salesforce Einstein Analytics
- 2. Overview B2B personalization has far more elements and strategies, both in number and complexity. B2B customers expect tailored solutions and handheld assistance throughout the buyer journey stages. In fact, according to Epsilon Marketing, 80% of B2B customers will gravitate towards a company that provides personalized experiences to them. The B2B path to purchase has become visibly longer and more complex than it used to be. This can be attributed to two main factors – greater scope of research and analysis and a higher number of decision-makers in a purchase. This introduces many more variables in B2B buying behavior. Many of these variables can be controlled by the B2B vendor easily with personalization in business interactions. 2021 | DOCMA TION
- 3. SalesforceEinstein AnalyticsAK ATableau CRM Most people are already familiar with Salesforce Einstein Analytics. It is the data analytics arm of Einstein AI that was developed to help harness the power of artificial intelligence in business systems. Einstein Analytics of Salesforce is a cloud-based data analytics platform powered by a host of AI technologies. Einstein Analytics helps enable and empower company representatives with faster, better, and more relevant data to help in delivering business outcomes and increase revenue growth in the process. On August 1, 2019, it was announced that the acquisition of Tableau Software by Salesforce was completed. Salesforce’s global strategic partnerships are known as clever tactics to bring the world’s top services and products to users with Salesforce implementation. The incorporation of Tableau Analytics, a world-class data analytics concern, is no different. It combined the best- in-class B2B CRM platform with the top analytics platform. 2021 | DOCMA TION
- 4. Salesforce Einstein Benefits Over Other Analytics Applications 2021 | DOCMA TION Now adays, every decision in businessis donebased on resultsobtained through dataanalytics. Using dataanalyticsand Big Datahelpsmakemoreinformed decisionsthat in turn will achievedesired businessoutcomes. Mobilizing AI in analytics helps give a higher level of granularity in control and greater farsightedness in realizing operational outcomes in business. This automatically translates by a waterfall effect into increased customer retention and growing revenue. At a more technical level, the advantages provided by the Einstein platform to its users over others are:
- 5. It is usual and standard for businesses to use tools and services from different providers to manage their business data. Your B2B e-commerce implementation might be done by one company, another may manage your content, another provides ERP services, and so on. It is impractical to keep moving data from one system to another for usage. This hassle is eliminated with Einstein Analytics using connectors to integrate data from external sources. Integration Of Data From Multiple Sources 2021 | DOCMA TION Analytical processes almost always require one to view multiple objects at a time. You cannot establish rules or perform buyer journey mapping specific to your organization if you cannot obtain and view data in a single visual that allows you to draw general conclusions. And it is a nuisance to have to switch between objects constantly to check different details. Unlike most dashboards, Einstein Analytics allows you to merge multiple objects into datasets to utilize data from them for comprehensive insights. Unified View Of All Relevant Objects
- 6. There is no use in having a dashboard crammed with data if you cannot manipulate and interact with it whenever and wherever you need. You need to be able to view the data from different angles, zoom in or zoom out on the information, and find the exact details you need with just a few clicks. You would also want your analytics tool to automatically highlight areas you need to act on to influence key business outcomes. Einstein Analytics dashboards are built for users to interact with the data. Intuitive, Interactive, And Specialized Platform 2021 | DOCMA TION There is no use of an analytics software application that cannot handle the amount of data your business generates every day. It also needs to be able to process data at the speed necessary to effect B2B e-commerce development before that data becomes obsolete. Salesforce Einstein Analytics has the ability to go through millions of rows of data in a short amount of time to provide you with the information you need to tailor your services according to your clients. Speed, Capacity, and Scalability
- 7. TheAdded Pow er Of AI The highest level of customization is achieved when you can identify the pain points of your B2B customer without them mentioning it explicitly and offer them a solution that solves those problems before they ask. Einstein Analytics uses AI to identify trends and anomalies that can be exploited successfully to add a new dimension to the service you provide. AI finds valuable information where you would have never guessed and brings it all together in a usable format. 2021 | DOCMA TION
- 8. EINSTEIN PLATFORM SERVICES 2021 | DOCMA TION This helps you build your own AI-driven apps based on your specific needs. Einstein Vision is utilized for image recognition and Einstein Language for NLP. CONCLUDINGNOTE Einstein Analytics helps you stay ahead of the curve and provide more to your B2B customers than your competitors. Docmation can help you take your business even further with custom-made B2B commerce solutions or improve your e-commerce website with our expert knowledge and the power of Einstein Analytics.
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