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- 1. Presented by PeterDeitz Social Actions, Founder www.socialactions.com webinar hosted by
- 2. Definitions Selecting theright tools Side-by-side comparisons Costs of implementation blogger living in Montreal, Canada. When I’m not consulting or writing, I run an online community called Social Actions . Social Actions aggregates person-to-person fundraising campaigns, and helps people to start their own. About Me I am a micro-philanthropy consultant and This presentation is intended for registered 501c3 non-profits based in the United States.
- 3. The process ofgathering money and other gifts in kind, by empowering individuals to solicit from and communicate with prospective donors of their own choosing through the use of blogs, widgets, images, video, face-to-face interactions and other social media. Synonyms : group fundraising, personal fundraising, viral fundraising, grassroots fundraising, peer-to-peer fundraising.
- 4. A widget is an online tool that permits a portion of one webpage to appear on other webpages. These multiple appearances look exactly the same and can be updated from a single source.
- 5. Applications enhancethe functionality of existing social networks. For example, the Causes application for Facebook adds the ability to solicit and make donations from within Facebook. Nonprofits should avoid working exclusively within a single social network or application.
- 6. A wiredfundraiser is anyone who uses email, websites, and other social media to raise money for a nonprofit or independent project. Wired fundraisers range in age and technical expertise. Nonprofits can increase fundraising success by communicating regularly with potential wired fundraisers.
- 7. To find theright tools, you first have to ask the right questions.
- 8. Who are yourpotential wired fundraisers? How do they use social media? Where can you find wired fundraisers? What should you ask wired fundraisers to do? What tools do wired fundraisers need?
- 9. Tech-savvy bloggers Socialnetwork members Email hangers-on People you don’t know yet… Current donors Visitors to your website
- 10. People ages 18-27are the most likely to create blogs, post comments, and join social networks. NetworkforGood reports that the average age of online donors is 38 years-old. Participation rates in social media by age. Source: Business Week, June 11, 2007 (Data from Forrester Research) For wired fundraisers to be effective, they will need to use a combination of tools to reach donors of all ages.
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- 14. Who Ask themto Remind them to Tech-savvy bloggers Create a fundraising widget and invite blog readers to donate. Use email and social networks to reach potential donors. Social network members Join a fundraising application and start a campaign. Invite friends within the social network to join the campaign. Create a fundraising page outside of the social network. Email hangers-on Create a fundraising page that supports your organization. Send emails to their list of potential donors. Current donors Send a donate now invitation to friends, family, and colleagues. Fundraise for the nonprofit in other ways. Visitors to your website Fundraise for your organization using a range of tools -- People you don’t know yet Support your organization through a giving community . --
- 15. Make the mostof person-to-person fundraising by giving supporters the appropriate tools.
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- 18. Change.org SixDegrees FirstgivingChipIn ChangingthePresent
- 19. Firstgiving Pros ConsNo picture No control over colors # of donors not listed No control over text User generated fundraising goal Connects to a fundraising page Flash based Integrates with Facebook Shows latest comments Includes fundraiser title
- 20. ChangingthePresent Pros ConsNo barometer No control over colors # of donors not listed User generated fundraising goal Includes picture Connects to a fundraising page Includes fundraiser title Includes custom text
- 21. Change.org Pros ConsNo fundraising goal No control over colors # of donors not listed Includes picture Flash based Integrates with Facebook Includes custom text
- 22. ChipIn Pros ConsNo picture Fundraiser title must be short to fit Payments only received through Paypal User generated fundraising goal Flash based Shows # of donors User controls color Includes custom text Links to user’s ChipIn blog Shows donations over timeline Includes fundraising deadline
- 23. SixDegrees Pros ConsNo fundraising goal No control over colors Fundraiser title not listed Not connected to a fundraising page Includes picture Includes link to video (optional) Shows # of donors Lists GuideStar description of non-profit
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- 25. Change.org Firstgiving GiveMeaningChangingthePresent ChipIn
- 26. Firstgiving Features Includespicture Embedded videos work Shows # of donors Lists GuideStar description of non-profit Includes “email to a friend” Does not include a blog per fundraising page Nonprofits can create branded fundraising pages for individuals
- 27. ChangingthePresent Features Includespicture Shows # of donors Permits fundraising ‘ drives’ for nonprofits and specific nonprofit projects (listed as gifts) Includes blogging option per drive
- 28. Change.org Features Includespicture Shows # of donors Includes blog for each fundraising page Fundraising pages show up on broader community “changes” and nonprofit profiles Fundraising pages also appear in Facebook if the user has added the Change.org application. Nonprofits can create branded fundraising pages for individuals
- 29. ChipIn Features Includespicture Each ChipIn widget comes with a blog Shows # of donors Videos can be embedded in blog entries Widgets can be added to Facebook
- 30. GiveMeaning Features Advertisementsappear at the top of pages Includes a section for videos and pictures Each fundraising page comes with a blog Fundraising ‘proposals’ require 100 votes before donations can be received. No integration with Facebook No fundraising widget
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- 32. Change.org Project AgapeFirstgiving ChipIn ChangingthePresent
- 33. Firstgiving Active Users16 users (3%) Number of Users 534 users Links to Nonprofit Profile No Emphasis Providing Facebook integration for specific fundraising pages
- 34. ChangingthePresent Active Users16 users (1%) Number of Users 1,600 users Links to Nonprofit Profile Yes Emphasis Allowing individuals to send ‘gifts’ that support specific projects at a nonprofit to their friends on Facebook
- 35. Change.org Active Users122 users (1%) Number of Users 12,200 users Links to Nonprofit Profile Yes Emphasis Allowing nonprofits to broaden their supporter base and raise money within Facebook
- 36. ChipIn Active Users79 users (2%) Number of Users 3,950 users Links to Nonprofit Profile No Emphasis Providing Facebook integration to specific ChipIn fundraising campaigns
- 37. Project Agape ActiveUsers 242,746 users (3%) Number of Users 8,091,530 users Links to Nonprofit Profile Yes Emphasis Allowing nonprofits to raise money and build community from within Facebook
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- 39. Assist donors inasking other people to make a contribution to the organization; Can be built into the donate process; Can be offered in follow-up correspondence with the donor. Can be offered to non-donors who know people that might want to contribute to the organization.
- 40. Guide individuals throughthe process of starting a person-to-person fundraising campaign; Feature various fundraising opportunities, ranging from simple “donate now” invitations to full fledged widget fundraising campaigns. A button to your organization’s “Fundraise Now” page can appear next to all “Donate Now” buttons.
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- 42. How much willit cost to manage a person-to-person fundraising strategy?
- 43. Platform Credit CardProcessing Fee GiveMeaning 0% ChipIn 2.9% + $0.30 ChangingthePresent 3% + $0.30 SixDegrees 4.35% Project Agape 4.50% Change.org 4.50% FirstGiving 7.35%
- 44. Department New ResponsibilitiesCommunications Help wired fundraisers draft their appeal statements; offer wired fundraisers sample images, video, and text to accompany their campaign; Development Spend time getting familiar with person-to-person fundraising tools; manage the content on the “Fundraise Now” page; draft profile text for giving community profiles; keep donor database up-to-date. Accounting Record donations from various sources, resulting from person-to-person fundraising campaigns.
- 45. Some of theeCRM platforms listed above include person-to-person fundraising tools. Using these tools can simplify the record keeping and communications process.
- 46. Peter Deitz SocialActions, Founder [email_address] 514-907-8725 – Montreal 718-766-5367 – New York City